Guy Kawasaki is the author of one of our all-time favorite books on starting a business: The Art of the Start. It’s a must-read for anyone thinking about starting their own business. And Guy should know. He’s started several small businesses, including ACIUS, Fog Creek Software, Garage Ventures, and Alltop.com. All of them successful. Guy is probably most famous for his role as an evangelist for Apple’s line of Mac computers. In addition to his ten books, Guy has written widely about technology, investing, and small business. Here are a few of the things he’s said that might inspire other small business owners:
“Create your team first, and then look for the money. The days when investors would fork over cash for a promise are gone.”
“Here’s what you should say [to an investor]: ‘this is what my company does…’ It’s that simple. What you’re trying to do is get potential investors to fantasize about how your product or service will make a boatload of money. They can’t fantasize if they don’t know what you do.”
“Organizations are successful because of good implementation, not good business plans.”
“The hardest thing about getting started is getting started.”
—Guy Kawasaki
