Logo Design This Week 2.14

What a week. At least it was for us. We took a few days off to soak up a little sun, plus play a little golf and spend time on the bike. We love spring! But the world of logo design continued to turn without us. So, here’s a (backdated) list of the all the news that caught our eye last week:

Superman LogoLet’s say you’re from another planet, but you live here on earth. The sun has a remarkable effect on you—making you practically invincible. You’re so tough, people call you the man of steel. You are a true hero. And you need a logo for your upcoming movie. If that were you, your logo would probably look like this, with lots of texture, distress, and toughness baked in. Or is this look more appropriate for Batman?

What are the 10 best logos in professional sport? Bleacher Report has the answer.

High Desert Mavericks LogoA couple of other sports logos made the news this week. Yes, that really was the SeattleSeahawks logo that was leaked last week. This week we saw a more official announcement. And the High Desert Mavericks’ logo got a makeover for the upcoming season. We like both logos.

Thinking of using a hand/dove combination for your logo? You might want to think again.

We wrote about the drama around Colorado Springs’ new logo several times last year. After spending more than $100,000 to design a new logo, local designers objected and a new logo “contest” was held to create a better logo. Well, the results are finally in. Fixer Creative unveiled the final design for the city’s new logo.

 

With the Olympics right around the corner, expect to see more satire like this: London Olympic Committee replaces logo with 1948 design. Actually, that’s not a bad idea.

Rejected Dilbert LogoThis is funny. But also potentially offensive. Which is probably why Scott Adams’ editor rejected this logo themed Dilbert comic. Don’t click through unless you can handle an anatomy joke. We’ve seen some pretty bad logos in our day (and some logos that are pretty darn good), but this logo is the worst. Or it would be, if it were real. Kudos, Mr. Adams, for making us laugh. Click the link to see the rest of the comic.

 

A couple of weeks ago we showed you the new Grand Central Station Centennial logo, which we like a lot. The New York Times asked for readers to create their own logos. The results are pretty bad. So we say again, nice work Pentagram.

As usual, this week saw lots of new logos announced for various businesses, communities, and organizations around the world. The Kutztown Optimist Club got a new logo for their Fools Run Scholarship Race. So did East Greenwich’s Main Street Association. And we saw a new logo for the Shawnee County Parks and Rec. Here’s another new logo for Modern Mail. The Crisis Clinic of Thurston and Mason Counties got a new logo for their both anniversary. We’re not really sure what’s going on in that design (pictured). Other new logos for Mainstream Entertainment, Janesville School District, Dunwoody Nature Center, and Hammondsport New York, which apparently is the coolest small town in America.

Remember Kool-Aid? We’ll the logo is still rockin’ for the brand’s 85th anniversary.

Liechtenstein got a shiny new logo designed by Liechtensteiner Marc Weymann and chosen after a poll of the principality’s citizenry. We’ve included this item mostly because we’ve never had a real reason to write about a principality logo before. There were close to 60 submissions from designers around Europe.

And for the first time in recent memory, we didn’t see any new Google Doodles this week. Did you see one that we missed? Let us know in the comments.

About Rob Marsh

In addition to running a small business (Logomaker), writes about logo design, entrepreneurship, and business strategy. See more at his Google+ profile.
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