Sally Hogshead is copywriter, speaker, author, and serial entrepreneur. She started her own advertising agency at the age of 27 and is currently the CFO, that is the Chief “Fascination” Officer, of her latest venture, Fascinate, Inc. When it comes to starting and promoting a new business, she knows her stuff.
Her speaking and book writing career started some what serendipitously when an article she wrote for creatives on taking control of their careers hit a nerve and became her first book, Radical Careering. Her latest book, Fascinate: Your Seven Triggers to Persuasion, focuses on how you can attract more attention and interest for your product, brand, or even yourself and persuade others to act. It’s a great read, full of ideas that will help you attract new customers and keep the customers you already have.
Throughout her eclectic career, Sally has written and said many things to inspire small business owners to succeed in new ways. Here are 12 Sally Hogshead quotes that we think you’ll find inspiring:
“Messages that fail to fascinate will become irrelevant. It’s that simple.”
“Fascination has little to do with what you say, and everything to do with what you inspire others to say about your message.”
“If you’re not generating a negative response from someone, you’re probably not fascinating anyone.”
“Interest is not enough. Neither is awareness, intent to purchase, or having a share-of-mind, or any of the other jargon thrown into PowerPoint slides.”
“Any idea is only as valuable as its ability to solve a problem.”
“You can be comfortable in your career or extraordinary. Which one are you going to be?”
“The world is not changed by people who sort of care.”
“We each have the potential to do something beyond our wildest imagination, as long as we’re prepared to make it happen at any given moment of our lives.”
“You can’t be successful when you cling to obsolete situations out of fear. Only when you put yourself out there wholeheartedly can the best opportunities present themselves.”
“If you’re not making mistakes, you’re not putting yourself out there… you are not taking the sort of risks that are inherent in any degree of meaningful success. Mistakes are tuition.”
“It’s not about how much money you’re making today, it’s about what you’re worth. What’s your potential price tag out in the market? I say market value is a combination of results + reputation + network. So if you’re not constantly improving the work you do and the people you know and the brand you’ve created for yourself, then your market value goes down. But if you’re pushing it, whether you stay in the same company or you move to a different one or you start your own, that’s when you’re going to have the maximum portable equity.”
“Wounds heal. Scars fade. Glory is forever.”
—Sally Hogshead, Author and Entrepreneur