American Airlines announced a complete redesign of its logo this week. The new logo still features the American Eagle, but completely rethought to look a bit like a star on a red and blue flag background. And it removes the double AA in the icon. The colors are a bit more vibrant and the logo is definitely more forward looking and modern. This mark will fit well on the tail of an airliner. But losing icon that’s been on its planes since 1968 is a disappointing loss. Among flyers, reaction is mixed.
American Airlines isn’t the only big manufacturer to get a new logo design. So did Sweedish car maker SAAB.
FIFA unveiled the logo for the 2015 Women’s World Cup to be held in Canada this past week. They call it an emblem, not a logo. The logo features several abstract elements taken from nature (apparently there’s a lot of it in Canada), stuff like sky, mountains, and local vegetation (or are those feathers?). A city scape is thrown in for good measure. It’s a bit busy from a design stand point. We don’t hate it but we’d prefer FIFA tone it down a bit.
Another women’s sport logo was unveiled this week, albeit with far less fanfare: this logo design is for the Wisconsin High School Girl’s State Basketball Championship.
That new logo for british broadcaster ITV that we told you about two months ago was finally launched into the wild. Some folks don’t like it. We think it’s all right. Station identification ads are at the second link if you are inclined to watch them.
As usual, we saw a couple of logos this week that were designed for organizations most people haven’t heard of before. Like this one for The Conyer’s Rockdale Library which is intended to highlight the library’s modern spirit. To us it highlights a giant hair overshadowing the library name. Actually that mark is based on an abstract sculpture on the library grounds. Now you know. Japanese mobile shopping company DeNA got a new logo this week as well. This one is a decent redesign of a very boring old logo.
If you’re a fan of Dragon Ball Z, you can use the logo creator there to create your own logo in the Dragon Ball Z font. It may help if you read Japanese. Of course, we think the best logo creator in the world is found right here.
There were a couple of new Google Logos this week. One for teacher’s day and this one celebrating Frank Zamboni’s 112th birthday. Mr. Zamboni, of course, is the inventor of the ice machine that bears his name. This logo was actually an interactive game. Click the link to see how it worked.
That’s it for the week. Did we miss anything? Let us know in the comments.