Welcome to the latest edition of Logo Design News This Week, where we wrap up all (or at least some) of the week’s news from the world of logo design. Here are a bunch of the news items that caught our eye this week:
Can this be real? Consider us skeptical. Several “comp” sheets featuring lots of sketches for the new twitter logo (which was unveiled early last summer) appeared online today. Some are interesting. At least one strives to be offensive. But they’re drawn on paper towels—the kind used in a corporate washroom. Do you mean to tell us that the Twitter art department can’t afford decent sketch pads? Or they can’t pull some paper from the copier? And the sketches are a little too perfect. These might be real, but we doubt it.
Last week we showed you the new American Airlines logo, which we said we liked. With the passage of time, others have expressed their thoughts. Some like the new logo. Others don’t. Among the last group is the creator of American Airline’s last logo—the one that got scrapped to make way for the new one. Interestingly, he didn’t create the eagle that was part of the last logo. That was added later.
Music magazine (and CD collection producer) Billboard unveiled a new logo this week. It’s a pretty simply tweak of the logo design they’ve been using (with a few changes) since about 1966. The type is significantly bolder and they dropped the colors from the enclosed letters, inspiring someone to dub it the new “Billbold” logo. We like the new logo, though the changes are subtle enough that we doubt most people will even notice it. The new logo appears on Billboard magazine but has yet to make its debut online.
Every few months we see articles like these: featuring a bunch of logo histories or games where you try to guess the logo without a brand name attached. Maybe we’ve linked these them before. Oh well, let’s do it again.
We missed this new logo from the Food Network that they announced about two weeks ago in conjunction with their 20th anniversary last year. The new logo still features the “plate” but the new font is a bit more contemporary and the logo on the whole was given a better “sense of dimension”. Here’s what the agency (Troika) that did the work had to say: “…it was a great challenge and opportunity to develop a refresh strategy and subsequent logo and identity that both appeals to the network’s core viewers, and evolves the focus of the network from what’s on the plate to the vibrant world and characters around the table.” That’s a lot of work for a logo.
Bulgaria got a new logo this week. We’ve written extensively about how most logos for places are forgettable and probably a waste of time, but we can’t fault them for trying. With this design, Bulgaria clearly wants to be known for beaches, flowers, leaves, oranges, umbrellas (or is that a toad stool?), mountains, and water. Got it.
Speaking of logos from other places, we saw a bunch of new logos for brands outside of the United States, including this new logo for Solvay, the Belgian Chemical Company; C&A, a European clothing retailer; Allinson, a British Flour brand; Coface, a French insurance company; as well as a new logo for MEO, a Portuguese Television and Broadband provider; and finally a new logo for Mahindra, an Indian industrial giant. You can see all these logos and read a bit about their designs at this excellent logo blog.
Like cheesy looking logos featuring alligators designed by a high school student? Go here.
And we finish this weeks round up of logo design news with this look at the latest Google logo design celebrating Martin Luther King Jr Day. Dr. King, or rather the day celebrating him, is one of the few people/holidays each year that gets a celebratory doodle without fail. You can see more at Google’s doodle library. Also related to Google Logos—Google has started talking about this year’s contest for students to draw a Google Doodle. Details here.
That’s it for the week. Did we miss anything? Let us know…
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