The seven day wait is over—we’re back with another edition of news from the world of logo design. Here’s all the stuff that caught our eye over the past week:
This past week brought a couple of new logos from the world of video. Let’s start with a new logo for YouTube, the online video powerhouse owned by Google. This new logo doesn’t replace the old one. It’s just around for certain applications (like apps), which makes us wonder why? Using two logos for the same product is never a good idea. Having said that, we like the new logo which loses the dimensional look that has been very trendy for the past several years, makes the logotype much thinner (and a bit more elegant) and adds a new icon featuring a screen and play button. Other new broadcast logos include this one for NUVO, an English-speaking cable channel for Latinos. And a cleaned-up logo for web video channel, Funny or Die. And MTV in Finland (no, not that MTV) also has a new logo.
If you’re thinking about a new logo in the tele services industry and you like magenta, you may want to reconsider your color choice. Or face the anger of T-Mobile’s logo police.
It’s not often that you see a new logo for a school of arts. But this week we saw two of them. Let’s start with the new logo for Maine College of Art. According to the press release, the creators used “an avant-garde approach to developing an institutional identity that, to the best of our knowledge, has never before been attempted in North America.” Apparently they put together a team and created a nice logo in three days. Which is what our studio was doing 10 years ago for dozens of customers every day. Oh well. The second art school logo we saw was this one for the School of Visual Arts in New York City.
Is this the new Cadillac logo?
The state of Colorado unveiled a new logo this week with a video (you can see it here). The state’s chief marketing officer (does your state have one of those?) said of the new logo: ”We have a state flag and seal, but until now Colorado has never had a unified brand.” As regular reader know, we’re dubious of claims that a logo can represent something as diverse as a state—something that seems obvious from the video. And we’re quite certain that a logo won’t “help Colorado attract talent and jobs” as the CMO claims. But as far as logos go, this one is pretty good and it matches the license plates too!
And check out this new logo for Air Serbia. We really like the tail livery.
Last but not least, Google celebrated the 1963 March on Washington—famous for Martin Luther King Jr’s I Have A Dream speech with a nice new logo from the perspective of someone standing behind Dr. King as he spoke. Some nice historical details can be found at the link.
Did we miss anything? Let us know.