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Category Archives: Branding
We’ve written before about how to add your logo to the signature in both Gmail and Apple Mail. Today we tackle adding your logo to the biggest email program of all—Microsoft Outlook. It’s easy to do and helps keep your … Continue reading
Over the past few years, we’ve given a lot of advice about logo design. Things to do. Things to avoid. Here are a few more tips to keep in mind as you create the most important part of your company’s … Continue reading
A few weeks ago, in his Monday Morning Memo, Roy Williams asked the question: How much do your name, logo, and color scheme really matter? His answer: A little. Mr. Williams points out that a company can succeed more than 50 … Continue reading
We’re a logo company, so you probably don’t expect to hear this from us, but the truth is, you may not need a logo. Really? That’s right. Every day we hear from dozens of small business people who are ready … Continue reading
Have you ever wondering what the story was behind the Geico Gecko or the LaCoste Crocodile? If you haven’t yet, maybe you will now. Sometimes a logo has a story or meaning behind it. That’s the case with Krunch Marketing, … Continue reading
When we asked Tracy and Brek about their business, they told us how it all started. Brek has been a board sports junky since he was a teenager, when he had his first experience on a paddle board. His entire … Continue reading
Ingenetek, pronounced [in-gen-e-tek], is a company with a goal to develop, manufacture, and distribute “ingenious technologies”. Hence, the company name, Ingentek – a combination of the words ‘Ingenious’ and ‘Technologies’ summarized in the company’s motto, Complex Solutions Simplified™. We thought the … Continue reading
Sally Hogshead is copywriter, speaker, author, and serial entrepreneur. She started her own advertising agency at the age of 27 and is currently the CFO, that is the Chief “Fascination” Officer, of her latest venture, Fascinate, Inc. When it comes … Continue reading
Lisa sold motorcycle helmets and accessories for her family-owned powersports business. In 2011, she decided to branch out and open her own store, called Xtreme Helmets. Xtreme Helmets specializes in providing quality and affordable motorcycle helmets and accessories. They boast … Continue reading