Category Archives: Branding

What Is Your Logo Design Worth?

As a follow up to last week’s post on what a logo should cost… So if you hire a designer and pay $2000 for a logo, your logo design is worth $2000, right? And if you create a logo for … Continue reading

Posted in Advice, Branding, Logos | Tagged | 1 Comment

How Much Should Your Logo Design Cost?

Let’s be honest. This is a loaded question. And the answer you get will almost certainly depends on whom you ask. And though we definitely have a bias, we’ll set that aside for a minute as we look at the … Continue reading

Posted in Branding, Logo Design Basics, Logomaker | Tagged | 1 Comment

15 Questions to Ask about Your Logo Design, Part I

Whether you already have a logo, or are considering a new logo design, you’ll want to make sure that what you end up with is right for your business or product. Perhaps your current logo just doesn’t seem to fit … Continue reading

Posted in Branding, Logo Design Basics, Logos | Tagged | 1 Comment

6 Things Your Brand (and Logo Design) Can Learn from Lady Gaga

Love her or hate her, there’s no arguing with the fact that Lady Gaga knows how to get attention. Lots of it. Her Monster Ball Tour played to more than two and a half million fans and grossed close to … Continue reading

Posted in Advice, Branding, Logos | Tagged | 1 Comment

How To Come Up With a Great Name for Your New Startup

UPDATE: We’ve written a bit more about the mistakes to avoid when you name your startup. Once you’ve read this post, why not click here to read the new one as well? Aside from the decision to start your own … Continue reading

Posted in Advice, Branding, Logomaker, Small Business, Start-ups, Success | Tagged , | 2 Comments

Logo Design 101: What Makes a Logo Great?

We’ve written before about how you can create a great logo design. So if you’re interested in the how-to, click that link. But what exactly makes a logo great? What is it about your favorite logos (or the logos you see … Continue reading

Posted in Advice, Branding, Logo Design Basics, Logomaker | Tagged | Leave a comment

What Best-selling Author James Patterson Can Teach Every Small Business Owner

James Patterson has published more than 100 books (selling almost 300 million copies) and long ago passed $1 Billion in book sales. A recent news item reported that since 2006, Patterson wrote 1 out of every 17 hardcover fiction books … Continue reading

Posted in Advice, Branding, Business Strategy | Tagged | 2 Comments

Jack Trout on Positioning for Small Business

I’ve been thinking a bit about positioning for a project that I’ve been working on. Doing some research I came across a couple of videos featuring Jack Trout, one of the co-authors of Positioning: The Battle for Your Mind. In … Continue reading

Posted in Advice, Branding, Logomaker | Tagged | Leave a comment

8 Inspiring Quotes for Small Business from Kevin Plank

Kevin Plank, like so many successful entrepreneurs, saw a problem and began tinkering with ideas that would solve it. He hated how the cotton t-shirts he wore under his pads as a football player at the University of Maryland would … Continue reading

Posted in Advice, Branding, Quotes, Small Business, Success | Tagged | 1 Comment

Another Logo Design Study Says Keep Your Logo Simple!

Last week’s post about how science proves a logo design can make a difference for your business got us thinking… What do scientists know about which logo design styles are best? Turns out there is a study that looked at … Continue reading

Posted in Advice, Branding, Logomaker, Research | Tagged , | 1 Comment