Category Archives: Branding

How To Come Up With a Great Name for Your New Startup

Aside from the decision to start your own small business, choosing a name for your startup may be the most important thing you do. A good name can be worth millions of dollars, while a bad name can be fatal … Continue reading

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Logo Design 101: What Makes a Logo Great?

We’ve written before about how you can create a great logo design. So if you’re interested in the how-to, click that link. But what exactly makes a logo great? What is it about your favorite logos (or the logos you see … Continue reading

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What Best-selling Author James Patterson Can Teach Every Small Business Owner

James Patterson has published more than 100 books (selling almost 300 million copies) and long ago passed $1 Billion in book sales. A recent news item reported that since 2006, Patterson wrote 1 out of every 17 hardcover fiction books … Continue reading

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Jack Trout on Positioning for Small Business

I’ve been thinking a bit about positioning for a project that I’ve been working on. Doing some research I came across a couple of videos featuring Jack Trout, one of the co-authors of Positioning: The Battle for Your Mind. In … Continue reading

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8 Inspiring Quotes for Small Business from Kevin Plank

Kevin Plank, like so many successful entrepreneurs, saw a problem and began tinkering with ideas that would solve it. He hated how the cotton t-shirts he wore under his pads as a football player at the University of Maryland would … Continue reading

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Another Logo Design Study Says Keep Your Logo Simple!

Last week’s post about how science proves a logo design can make a difference for your business got us thinking… What do scientists know about which logo design styles are best? Turns out there is a study that looked at … Continue reading

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Do I Really Need a Logo Design for My Small Business? Studies Say Yes.

  “Do I really need a logo for my small business? I’m just getting started.” That’s a question we get a lot. And while getting a logo design may not be the first thing you do when starting up, you … Continue reading

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Should Your Small Business Hire a Logo Designer?

Do you need a logo design for your small business? There are plenty of options for getting one, including our easy-to-use, do-it-yourself design tool found here. But our tool isn’t right for everyone. Your business may be better off with … Continue reading

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10 Quotes for Small Business from Nike Founder Phil Knight

Phil Knight discovered he was an entrepreneur while sitting in a small business class at Stanford School of Business. “That class was an ‘aha!’ moment,” he said. “[the professor] defined the type of person who was an entrepreneur—and I realized … Continue reading

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5 Design Mistakes Your Small Business Can’t Afford to Make—Ever

One of the problems with running a small business is that it is too easy to make mistakes that make you look small. You may not have a marketing staff or design team or even a personal assistant—which often means … Continue reading

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