Category Archives: Branding

How to Add A Logo to Your Outlook Email Signature

We’ve written before about how to add your logo to the signature in both Gmail and Apple Mail. Today we tackle adding your logo to the biggest email program of all—Microsoft Outlook. It’s easy to do and helps keep your … Continue reading

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7 Tips to Keep In Mind When Creating Your Logo Design

Over the past few years, we’ve given a lot of advice about logo design. Things to do. Things to avoid. Here are a few more tips to keep in mind as you create the most important part of your company’s … Continue reading

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Logo Design, Names, Fonts, and Colors: How Much Do They Matter?

A few weeks ago, in his Monday Morning Memo, Roy Williams asked the question: How much do your name, logo, and color scheme really matter? His answer: A little. Mr. Williams points out that a company can succeed more than 50 … Continue reading

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5 Links Worth Reading—On Small Business & Logo Design

We strive to present interesting ideas and news in this blog for small business owners. Along the way we come across a lot of great information on other websites. Today we’ve collected a few that we’ve liked recently on subjects … Continue reading

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Logo Design Customer Blog: Krunch Marketing

Have you ever wondering what the story was behind the Geico Gecko or the LaCoste Crocodile? If you haven’t yet, maybe you will now.  Sometimes a logo has a story or meaning behind it. That’s the case with Krunch Marketing, … Continue reading

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Logo Design Customer Profile: Pauly Wai

When we asked Tracy and Brek about their business, they told us how it all started. Brek has been a board sports junky since he was a teenager, when he had his first experience on a paddle board. His entire … Continue reading

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Logo Design Customer Profile: Ingenetek

Ingenetek, pronounced [in-gen-e-tek], is a company with a goal to develop, manufacture, and distribute “ingenious technologies”.  Hence, the company name, Ingentek – a combination of the words ‘Ingenious’ and ‘Technologies’ summarized in the company’s motto, Complex Solutions Simplified™. We thought the … Continue reading

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12 Quotes for Entrepreneurs from Sally Hogshead

Sally Hogshead is copywriter, speaker, author, and serial entrepreneur. She started her own advertising agency at the age of 27 and is currently the CFO, that is the Chief “Fascination” Officer, of her latest venture, Fascinate, Inc. When it comes … Continue reading

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Logo Design Customer Profile: Xtreme Helmets

Lisa sold motorcycle helmets and accessories for her family-owned powersports business. In 2011, she decided to branch out and open her own store, called Xtreme Helmets. Xtreme Helmets specializes in providing quality and affordable motorcycle helmets and accessories. They boast … Continue reading

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