Category Archives: Color

Logo Design, Names, Fonts, and Colors: How Much Do They Matter?

Posted on October 31, 2012 by Rob Marsh

A few weeks ago, in his Monday Morning Memo, Roy Williams asked the question: How much do your name, logo, and color scheme really matter? His answer: A little. Mr. Williams points out that a company can succeed more than 50 … Continue reading →

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Logo Design Customer Spotlight: Surfboard Island

Posted on September 12, 2012 by Josh Cook

Surfboard Island is an online retailer specializing in…you guessed it, surfboards. They offer high quality brand surfboards and surf gear from all over the world.  The site offers detailed search options and an awesome ‘board recommender’ page that enables each … Continue reading →

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Which Colors Are Best for Your Logo Design?

Posted on April 11, 2012 by Rob Marsh

For the last few weeks, we’ve taken a closer look at how colors can enhance your brand message—from what colors mean (Part 1 and Part 2) to how color can affect the purchase behavior of your customers. It turns out, … Continue reading →

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Can Your Logo Color Make People Purchase Your Products?

Posted on April 4, 2012 by Rob Marsh

The last two weeks we wrote about choosing colors for you logo and what those colors mean. (Read them here: Choosing a Logo Color, Part 1, and Choosing a Logo Color, Part 2). This week we simply want to share … Continue reading →

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Logo Design—Choosing a Color for Your Logo, Part 2

Posted on March 28, 2012 by Rob Marsh

Last week we noted that aside from your business name and the products you offer, the colors you choose for you logo may be the most important choice you make. Why? Because the colors your business uses in your logo, … Continue reading →

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Logo Design—Choosing a Color for Your Logo, Part 1

Posted on March 21, 2012 by Rob Marsh

Aside from choosing a name for your business, the most important element of your logo may be its color. There’s more to color than looking good (or bad). Color affects the subconscious in ways that are hard to detect. In … Continue reading →

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