This is the last edition of logo design news for the month of November. Next week we’ll be taking a few days off to digest enormous portions of mashed potatoes, turkey, and a few yams. We’ll be back in two weeks with a double portion of LDNTW. Until then, here’s all the logo-oriented news that we saw this week. Check it out:
The International Rugby Board is done and gone. In its place is the new World Rugby organization. As might be expected with any new organization (especially those profiled on a logo design blog) this one comes with a brand new logo. We like this logo a lot, even though its a bit too shiny. The icon resembles the sport’s ball, but also forms a W (we suppose for World). The new logo is supposed to embody the organizations’s mission statement to grow the game globally. We’re not sure how a logo does that, but silly brand speak shouldn’t take away from a pretty good design. It appears that a lot of rugby fans don’t love the change.
Ford introduced a new model Explorer—the Platinum—with a bunch of new option, a higher price tag, and the first ever non-blue Ford logo. This one is platinum colored.
Cornell Tech (part of Cornell University and Technion-Israel Institute of Technology) launched in New York City in 2012 with a pretty standard university logo. With brand awareness at something close to zero, they hired design agency Sullivan to create, not a new logo, but a mnemonic symbol for them. It was introduced in September (we just saw it at Wired). We’re on record with our preference for traditional iconography when it comes to university logos, but we make an exception for this mark. We like it. Despite its future location on Roosevelt Island, at least one execution of the brand mark uses the streets of Manhattan to add texture to the twisty T. And it plays of the idea of flexibility, which appears to be something of a guiding principle for the university (which is currently housed on NY’s Google campus).
Juneteenth has a new logo to celebrate its 150th anniversary.
You may have heard that Boomtown Rats singer, Bob Geldof, has once again gathered as many pop artists as he could to produce an updated version of Do They Know It’s Christmas in support of the effort to fight the spread of Ebola. This week we got a first look at the logo for the track. And it’s about what you might expect, a reworded version of the original logo. Just like the song. The red and white color combination help it stand out. This is where we encourage you to purchase the track or the album to help support this good cause. Go on. It’s for a good cause.
Speaking of charitable causes with British ties, check out this review of the rebrand of the YMCA in the UK.
Okay, we get the feel-good aspect of having children design an organization’s logo. Even more so when the children have Asperger’s. But from a brand standpoint, this is a really bad idea. A logo made up of small tear drops enclosing words simply can’t be displayed in any way that makes it meaningful. Why not just have a poster competition then slap the real logo on it and promote the heck out of it. Then, it’s still a feel-good story. But it won’t mess up the brand image of your organization. Yeah, I know… I’m missing the point. But as far as branding goes… this is a dumb move.
The City of Lafayette gets a logo that is supposed to have mountains, but looks more like a bunch of canopies. Or a tent city.
Howdy Sailor! This week, Brigham Young University unveiled a modernized version of an old logo that has fallen out of use in recent years. This new rendition of Cosmo the Cougar cleans up the lines of the old mark (which you can see at this link) and is a nice improvement on the old logo design. This is something we’ve seen more and more as Universities look for ways to sell more apparel and logo gear to students and alumni. Fans should see the new mark out in the wild soon. And speaking of logos with vicious cats, check out the new logo for Brenau University. Alas, their cat doesn’t wear a sailor hat.
A good article given the criticism we dish out here on a weekly basis. Should a brand care what we say about its new logo. The answer is generally no. Unless your logo really is that bad. Then, maybe.
Okay, this round up is getting a bit long. But we can’t end without showing you this cool oculus logo design for Fulton Center, a new transportation hub where eleven different subway trains converge in New York. Yeah, concentric lines are a bit trendy right now, but we like it. Careful observers will notice there are eleven lines in that icon. The icon is rotated five degrees to represent the five subway lines that meet at the center—that’s the kind of detail that designers like to do, then suggest it means something, but no one else will ever notice. Still, eleven trains on five lines and one pretty good logo. But then it was done by Pentagram, so what did you expect?
One more logo we like: the new design for Naked.
Last, but not least, we saw this new logo design for Google celebrating the 25th anniversary of the Velvet Revolution in what was then known as Czechoslavakia. You probably only noticed it if you live in the Czech Republic or Slovakia today. Given the historical significance of that peaceful revolution and the changes it wrought, more people should know about it (and maybe the logo will help).
Did we miss anything? Let us know in the comments.