6 Quotes for Startups about Business and Leadership from GE’s Jeffrey Immelt

Jeffrey ImmeltJeffrey Immelt is perhaps best known for his tenure as Chairman and CEO of General Electric. He has held that post for 13 years, initially taking over just 4 days before the 9/11 attacks of 2001. He is a graduate of Dartmouth College as well as Harvard Business School.

Immelt was with GE for 19 years before filling the CEO position. In 2009 he was selected to serve on the Obama administration’s Economic Recovery Advisory Board based on his understanding of the global markets and economy. Two years later the Obama administration organized the Council of Job and Competitiveness which again included Mr. Immelt, this time as chairman. Immelt has been named among the “World’s Best CEOs” by Barron’s while GE has been included in Fortune magazine’s poll of “America’s Most Admired companies” and Financial Times’ poll of “The World’s Most Respected Companies.” Here are a few thing he’s said that may inspire entrepreneurs and anyone else working in a startup:

“I have learned that nothing is certain except for the need to have strong risk management, a lot of cash, the willingness to invest even when the future is unclear, and great people.”

“I’d be lying if I didn’t say there were days when I went back and said, I wish I’d done this. I should have done that. I handled this the wrong way.’ But it’s always in the motivation of getting better. I’ve never once looked in the mirror and said, Oh boy, can’t do this one.’”

“Every leader needs to clearly explain the top three things the organization is working on. If you can’t, then you’re not leading well.”

“[Sales] has instilled in me the important traits of operating with a sense of urgency and listening to people.”

“At the end of every week, you have to spend your time around the things that are really important: setting priorities, measuring outcomes, and rewarding them.”

“Business leaders should provide expertise in service of our country.”

—Jeffrey R. Immelt, Chairman and CEO of General Electric

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Logo Design News This Week (4.35)

Its Friday here at Logomaker HQ, which means were back with another episode of our weekly round-up of logo design news. Heres what caught our attention:

Saigon Street Food Logo DesignThis week we start with a controversy featuring a new restaurant concept from Yum! Brands (the owners of KFC and Taco Bell). The new shop is a Vietnamese-themed concept with a red star logo that some potential customers found offensive because of the obvious connections to communism. Apparently 153 people complained, which these days, is enough to get a company to pull its logo. Never mind that other brands like Heineken and Macys use a red logo without any connection to communism. Perhaps using the name Saigon was a step too far. The new logo will reported by run past a few Vietnamese customers before it goes up on the building.

Hey check out the Earful tower (Disneyland Paris playful take on the Eifel Tower). Its getting a logo design update.

Corsair Gaming Logo DesignGaming company Corsair seems to have ruffled its customers feathers by changing its logo from a relatively simple sail boat icon to something resembling a tramp stamp. Or so a few of their customers are saying. Gamers are not taking the change sitting down. Or rather, they are taking it sitting down in front of their computers posting comments to Reddit and signing online petitions about how horrible they think the logo is. Yeah, its a dramatic change. No its not a bad logo, just new. But whether it resembles kissing swans or two elaborate crossed swords, we guess is in the eye of the beholder.

We saw this a couple of weeks ago and didnt post it, but we really like this new logo for the Melbourn Squash Club that looks a lot like the way a squash ball bounces.

Lehi City Logo DesignWe noticed a bunch of new small city logo designs this week and chose three of them to share. The first is for Kannapolis, which has selected a somewhat hard to read logo. The news report tells about the things that make the city unique, like: the city is a place where you can live a good life. And, a community that welcomes new people, new ideas, and new business. Yeah, the same old brand bollocks. The city of Lehi in Utah also got a new logo which features a roller mill and a water tower. The tagline says theyre pioneering Utah’s future, but the logo certainly appears to look to the past. Finally, San Bernardino County unveiled a new logo this week as well, featuring the traditional arrowhead and a cleaner typeface. This one we like.

The University of Southern Mississippi is ready to unveil a new logo because  the old one looks too much like Iowas Tiger Hawk. We think the judges got this one wrong.

Hoseasons Logo DesignUK travel company, Hoseasons, updated its logo for its 70th birthday and we got a look at it this week. The new logo is designed to keep the brand relevant and help attract more upscale customers. We saw something similar from Thomas Cook (another UK travel company) last year.

Paris has a new logo. Not that Paris.

Alternate Double Decker Bus Google Logo DesignWe were ready to post the animated new Google logo celebrating the first day of fall, which showed a few trees quickly losing their orange and red leaves. Then we saw the new logo celebrating the unveiling of the first Routemaster (double decker) bus that appeared in the United Kingdom on Wednesday. The logo here isnt the actual one (click the link for that). We liked this draft of the artwork better.

Did we miss anything you saw? Let us know in the comments.


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Is a Cheap Logo Design Really Bad for Business? No.

Every few weeks we come across another article written by a graphic designer touting the horrible things that will happen to your business if you buy a cheap logo.

They often claim that cheap logos are unoriginal. Or forgettable. Or untrustworthy.

Can we be honest for a minute?

Tens of thousands of companies have blown massive budgets (were talking millions of dollars) on logos that are both unoriginal and forgettable.

Originality and memorability have absolutely nothing to do with what you pay for your logo design.

To see what we mean, take a look at the following:

Carat Logo Design

Lexis Nexis Logo Design

Sony Ericsson Logo Design


Xerox Logo Design


Will someone please tell us what memorable message these logos communicate?

None of these logos were done on the cheap. They cost hundreds of thousands of dollars. Maybe millions. But they all look about the same. And they dont really communicate a particular message.

Heres the secret about logos: They dont communicate anything outside of what your brand/product already stands for.

True enough: some logos are better than others. But it has little to do with the price of the logo design.

The Xerox logo above doesnt get any of its meaning from the red ball or lowercase typeface. If this logo means anything to you at all, it is because you have had an experience with Xerox—youve used one of their copiers, or youve used them for IT outsourcing, or you own one of their printers. But the logo? That doesnt mean anything outside of your experience with the company.

The same is true for Carat. And Sony Ericsson. And dozens of other logos with balls for icons.

Logos are meaningless outside of an experience with the product they represent.

This is important: The product gives meaning to the logo, not the other way around.

So while some people suggest that you should spend a bundle of money (and several weeks or months) having a logo design created, we say, buyer beware. (Actually we say Bullsh*t but buyer beware sounds nicer.)

Most startup businesses have just a few hundred dollars for marketing—for the entire year! Why in the world would they spend it all on a logo when they also need a website, business cards, product packaging, email programs, and various other initiatives? The smart money says this is exactly when you should get a cheap logo.

If, after your business is doing well, your cheap logo really is that bad, go back and fix it when youve got the money, but not when youre just starting out and don’t know if you’ll succeed.

What about the argument that inexpensive logos arent professional or they make you look like a startup? Well, check out these logos—all of them created using our online logo maker tool and costing just $49.

Cheap Logo Gallery

Do they look cheap? Or untrustworthy? Or forgettable?

All of them are excellent examples of how an economizing entrepreneur can save some money and get a great logo—if theyre willing to put in a little time and effort getting things just right.

If your product or brand experience is cheap, then it doesnt matter how much you spend on your logo, over time it will come to mean cheap.

If your product or brand experience is remarkable or inspiring or helpful, your logo will over time come to represent these values. Even if it was inexpensive.

Sometimes a cheap or inexpensive logo is exactly the right thing for your business. Especially if youre just starting out. Here are a few questions to ask yourself before trying an inexpensive or do-it-yourself logo.

Thats a long answer to the question.

The short answer, of course, is no!

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8 Quotes for Startups from Rachel Ray to Inspire Hard Work

Rachel Ray Startup QuotesIt’s people like Rachel Ray who make us really reconsider the odds of hitting the American Dream jackpot. She makes success seem so natural, so easy. Her on-air chef persona seems less a “persona” and more along the lines of totally genuine, which was a strategy that launched Ray from startup into Food Network royalty after capturing the hearts of Oprah Winfrey and the American population in general.

But before Rachel Ray was “Rachel Ray of 30 Minute Meals who went on to build a cooking empire”, she was on the front lines of New York’s food scene—from the marketplace to the restaurants—learning everything she could about the industry. Her dedication to her craft as well as to her own integrity brought her national attention, an Emmy, book deals, TV network contracts, and endorsement deals; in return, she gave us a nonprofit that educates children and their families about proper nutrition (Yum-O!). She just keeps going.

Through it all, Ray attributes her success to her family, hard work, personal integrity, and to a few key people who were instrumental in reminding her that those three things are her personal keys to success. Here are a few things she’s said that we find inspirational:

“This is the country of great opportunity and if you work hard and you’re willing to take some risks, you really never know.”

“Take your work very seriously, but don’t take yourself too seriously.”

“Work harder than everyone else and never complain about it.”

“Don’t go to bed if you’re not proud of the product of your day; stay awake until you are.”

“Whatever it is you want to do, take a job in that field. You will learn by experience and, slow and steady, you’ll get it done!”

“It’s important that you understand that goals should never be money, or fame, or a television show. A goal has to be something that’s more about your message as a contributor.”

“Work hard. Laugh when you feel like crying. Keep an open mind, open eyes, and an open spirit.”

“As long as you’ve got a good work ethic and a sense of humor, I don’t think anybody can become too much of an egotist.”

_Rachel Ray, Celebrity chef, author, philanthropist

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Logo Design News This Week (4.34)

Its Friday again, which means its time to take another look back at all the big news from the world of logo design over the past week. Here’s what we noticed:

New MLS Logo DesignThe biggest news by far this week is the announcement of a new logo for Major League Soccer. The old ball and cleat logo has been in use since the founding of the league in 1996. Since then the league has grown and matured. Did they need a new logo? Probably not—even though the old logo looked a bit like cheap clipart. But a new logo is what the league has and we think the update is well-done. The new design features a shield with three stars in the upper left corner. The rest of the shield is blank—except in the team specific executions which include the colors of each individual team. Not everyone likes itFans on Reddit have taken to the logo, creating several hundred potential executions using the blank space for the individual teams. There are some really nice solutions in that thread.

A New Mets Logo DesignA bit of controversy in New York over the Met’s logo this week. As fans know, the New York Mets have used the same logo for more than 50 years—a baseball featuring the Manhattan skyline in the background. But this past week someone posted a revised version of the logo on the team’s Facebook page. The change was slight—turning the UN Building into the Citigroup Center. The team says it was a mistake and there’s no new logo. But this isn’t just a “We forgot to upload the corner of the building” type mistake. Someone made deliberate changes to the logo file. Someone with access to the official team’s Facebook account. Adding to the intrigue, Citi (which is no longer associated with the Citgroup Center building) owns the naming rights to the field where the Mets play. Weird.

Check out the new logo design for About.com.

Vegas.com Logo DesignWhat happens on Vegas.com stays on Vegas.com. Unless its the old logo. Then, well, Las Vegas’ namesake website has rebranded and now features a new logo. This is a travel site unaffiliated with the city’s convention bureau: lasvegas.com. The new design is cleaner, but loses all of the kitsch that made the old logo vegas-y (is that a word?). In a bit of brand overthink, the old logo is described as an arrow that said “go there” while the new logo is an arrow that says “come here.” Or maybe “click here”. Whatever. We understand the need to get all the branding on one page, but think an opportunity to capitalize on what makes Vegas different was missed in this case.

Google Laura Secord Logo DesignNo new Google logos in the states this week, but we did spot this logo in Canada celebrating Laura Secord’s 239th birthday. She is known for having walked 20 miles in the middle of the night to warn the British forces of an impending American attack during the War of 1812. Canada’s Paul Revere.

What did we miss that you saw? Let us know in the comments.

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Still More Logo Design Science: Priming

If you’ve been following the last few posts here on the blog, you may be thinking what else is there to say about the science of logo design—or what science says about why logos work the way they do? If you’ve missed those previous posts, you can check them out here, here, and here.

Well, as a matter of fact, there is a bit more to say. Or explain.

Luminous Brain-Logo Design ScienceOne of the most interesting studies we’ve come across was published in the Journal of Consumer Research and reports that certain logos can change the way you think and behave—just by seeing them. In that study, the researchers showed subjects an Apple logo (too fast for them to have consciously seen it) and then gave them a creativity test. These people performed better on the test than subjects that had been shown an IBM logo.

They found something similar when they showed people a Disney logo, then asked them to take a test that measured honesty. Those subjects did better on the test than people who had been shown an E! TV logo.

Okay, so this is all interesting. But how does it work?

Neuroscientists have found that certain words, images, and even sounds can “prime” your brain to anticipate certain things.

In the book, Smart Thinking, (we linked to this book last week and highly recommend it), author Art Markman writes about how priming works.

He says that our minds organize information in a sort of relational database. Memories are stored connected to things related to them. So if asked to name as many vegetables as possible, it helps to think of situations where you encounter vegetables—while making a salad, in your refrigerator, or walking through the produce section of a grocery store. Thinking of these situations helps prime your brain to think about vegetables. “Memory is all about connections,” Markman says.

One method psychologists have used to measure the effect of priming is by asking people to identify whether a string of letters is a word or not, by pressing one of two buttons. “If you saw the sequence B-R-A-K-E,  you would press the button to say the letters form a word—brake. If you saw the letters B-R-A-I-K, you would press the button to say the letters do not form a word.”

Interestingly, a person who is shown a list of letters like C-A-R-B-R-A-K-E, is faster to identify that brake is a word than someone who is shown a baseline list of letters like: X-X-X-X-B-R-A-K-E. A person who is shown an unrelated word like carrot in the letter string: C-A-R-R-O-T-B-R-A-K-E is slower to respond that brake is a word than the person who is shown the baseline letters with just Xs.

Because there is a connection between CAR and BRAKE, our minds are primed after seeing the first word to think of the second. But where there is no natural connection, as in CARROT and BRAKE, our minds are actually slower to identify the word because no such priming is happening. From the book:

“Having high-quality knowledge is not just about learning things in isolation, it’s about learning the connections among things. Because you use your knowledge to help you understand new situations, you want to have good connections that enable you to bring important information to mind when you are likely to need it. Ultimately your memory wants to provide you with the information you are most likely to need when doing something. As a result, only a small portion of the huge volume of knowledge you have is available to you at any moment. The information that is most likely to be in your working memory when you are doing something is the knowledge that is somehow connected to your previous experiences that relate to that activity.”

This is exactly how a logo design works to trigger a specific thought or behavior. Upon seeing a familiar logo, your mind naturally makes connections to the ideas, feelings, and experiences you’ve had in the past with the brand that the logo represents.

Einstein Think Different Logo Design ScienceSo in the case of the experiment with the Apple logo: the Apple brand is connected to the idea of creativity. At the time of the experiment, Apple had just run a very successful campaign featuring dozens of creative people like Pablo Picasso, Albert Einstein, Jim Henson, John Lennon, and Albert Hitchcock, along with the tagline: Think Different.

Thanks in part to this campaign, the Apple logo has become connected to the idea of creativity. So when test subjects are shown that logo design, they are primed to think more creatively—and perform better on a test of creativity then someone who was shown a technology logo not related to the idea of creativity. The logo primes them for this behavior.

It works for Apple (and apparently Disney), but will it work for you?

The answer is probably a “Yes, but…”

Yes, it can work for you and your logo design, but only if your logo is connected to specific experiences, feelings, or ideas for the design to “prime” when your customers see it. And that requires a lot of work creating the kind of experiences for your customers to make sure they feel and think what you want them to remember about your product or company. (For more about how to do that, check out this interview with positioning expert Jack Trout or this post about questions to ask about your brand.)

The important thing to keep in mind is that its not how much you spend on your logo, or whether it was designed by a professional designer or by using a do-it-yourself logo maker tool. What matters is how consistently you use your logo and connect it with a great brand experience. And any small business owner can do that.

Then maybe your logo will prime customers to think of your brand promise any time they see it.


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11 Inspirational Quotes for Entrepreneurs from General George S. Patton

Patton Quotes for StartupsThe late war general may seem like an unlikely source from which to pull inspiration for your start-up, but then you realize that the rules of success are the same, regardless of arena. In order to succeed on the battlefield—whether that battlefield is literal or figurative—takes a focused and relentless approach involving strategy, calculated risk, allies, discipline, and yes, courage. Patton had a colorful personality and used colorful language, but his leadership and ability to inspire troops is unquestionable. That’s why this week we reapply his longstanding quotes to the entrepreneur. Here are a few of the things he said that we think will inspire anyone building a startup:

“I don’t measure a man’s success by how high he climbs, but how high he bounces when he hits bottom.”

“You need to overcome the tug of people against you as you reach for high goals.”

“If everyone is thinking alike then somebody isn’t thinking.”

“A good plan violently executed now is better than a perfect plan executed next week.”

“Prepare for the unknown by studying how others in the past have coped with the unforeseeable and the unpredictable.”

“Courage is fear holding on a minute longer.”

“Always do everything you ask of those you command.”

“There is only one sort of discipline: perfect discipline.”

“Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.”

“There are three ways that men get what they want: by planning, by working, and by praying.”

“Accept the challenges so that you may feel the exhilaration of victory.”

—George Smith Patton, Jr., United States Army General

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Logo Design News This Week (4.33)

As regular readers of the blog will know, Friday is the day we take to look back at all the important happenings in the world of logo design. Here’s the news that caught our eye this week. Check it out:

New Southwest Logo DesignLet’s start with two new airline logos. First Southwest Airlines introduced a great new logo that harks back to some of the airline’s traditions. The new logo introduces a new friendlier feeling type treatment and a multi-colored heart icon. (The airline used to use a heart in its logo back when it played on it’s hub at Love Field, and the company’s stock ticker is LUV). We really like this logo and the way the advertising is playing off it with the tagline: “Without a heart, it’s just a machine” which plays off the airline’s friendly image. The new plane design (livery) is also great. We really like this work.

New Frontier Airlines Logo DesignAnd things seem to happen in threes. So Southwest wasn’t the only new airline logo this week. China Eastern Airlines launched a new logo design (their new design is a swallow made up of the letters C and E). And Frontier Airlines changed up their logo this week as well—going back to the icon (but not the logotype) designed by Saul Bass about 40 years ago. The low-cost airline is reportedly trying to put a friendlier face on the brand famous for stingy customer service. The new font treatment doesn’t quite match the icon, but the new logo on the whole is an improvement.

Bristol Aerospace Logo DesignAnd while this one isn’t an airline or even a new logo launched this week, it is related to the industry and we did see it for the first time this week. What’s more, its a really nice logo. BrandNew takes a closer look at the Bristol Aerospace Centre logo design and various marketing support materials. We really like this design.

Brian Chesky, AirBNB’s CEO, is okay with the press his new logo has received (even though so much of it was negative).

Meanwhile, a logo contest site asked its designers to create a new logo to replace the Hershey logo that has gotten so much bad (and undeserved) press for its kiss icon. But the suggested improvements are bad. In some cases, really bad. We’ll stick with the company’s design, thanks.

We have a few thoughts about the recent trend to compare logos to poop and genitalia here.

New Moscow Metro Logo DesignIs this the new official logo for the Moscow Metro system? The Art. Levedev Studio says that it is (and The Moscow Times appears to agree). This redesign is more of a subtle reworking of the old logo found around the city. In the studio’s own words the new logo “looks as if it never changed.” That’s what it looks like to us too.

The South Australian government’s attempt to create a logo for its free range egg producers has (here it comes) left egg on its face. Producers don’t like any of the options.

Another logo controversy as a logo contest in Portland falls flat. And which Portland bureaucracy has the best logo? Lots of mostly bad choices there. Our question is, why do they have so many different logos? Seems like an opportunity for a brand unification project.

Google Tolstoy Logo DesignWe wrap up this week with a look at the new Google logo celebrating Leo Tolstoy’s 186th birthday. The logo was an interactive design that scrolled through images representing Tolstoy’s books including War and Peach, Anna Karenina, and The Death of Ivan Ilyich. Click here to see it in action.

Did we miss anything? Let us know in the comments.

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More Logo Design Science: High- and Low-Level Information

How and why does a logo work?

Is there any logo design science that can help us understand exactly what is going on?

We’re fascinated with the way a logo can trigger certain responses in the people who see them. To see what we mean, here are a few logos stripped of their brand names. If you have lived for more than a few days in western society, you can probably identify these logos and the products they represent without any trouble (or help):

Coca-Cola Logo Design No Type


MasterCard Logo Design No Type


Heineken Logo Design No Type


You got them, right? But more than just recognizing which brands they represent, you also remembered certain things about them. Maybe positive, maybe negative. Two of them may have made you crave a drink. As you were looking at the nameless logos, you may even have recalled an ad, a song, or an experience that you had with each brand.

But how? Or rather, why?

Even logo design experts, who know a lot about creating design and marketing, don’t always understand the psychological effects that a design can have, and how their designs are actually perceived and interpreted by our brains.

Like our ability to quickly recognize new things in our environments, humans have evolved mental short-cuts related to the kinds of information we perceive around us.

In his book, Smart Thinking, scientist and author Art Markman writes about the different levels of information that we encounter in everyday life:

“Psychologists call simple visual information like the colors, shapes, and sizes of objects, low level information. And conceptual information, high-level information.”

The way we first perceive a logo design takes advantage of what Markman calls “bottom-up seeing” because our vision uses the low-level information we gather by seeing the world around us. Stuff like a red background and curving white stripe. Or a red star floating on a green background.

Imagine someone visiting Earth for the first time. They might see a red can with a curving white stripe, but have no clue what it is, what it is for, or anything else about it. They simply perceive a pattern they haven’t encountered before and are either curious or cautious (or possibly both) about this new thing.

That is the limit of low-level information.

But once we have become familiar with a particular color pattern or logo design and the products and brand attributes that it represents, we switch to what brain scientists call “top-down seeing” where what we see isn’t guided by shapes and colors, but rather thoughts, feelings, and experiences.

Top down seeing plays an important role in the way we gather new information. From the moment we open our eyes, we are being guided in part by what we know already. As a result we are likely to gather new information in a way that is related to the way we think the world works.

As we are exposed to logos again and again, we switch from seeing low-level information to interpreting them using conceptual information, because our vision and thoughts are guided by existing high-level knowledge to interpret the world.

It’s a conceptual process that humans have evolved to help them interpret the world around them and survive.

In the modern world, this has consequences beyond survival. Sometimes it makes us miss important information. Each time we find ourselves in a familiar place, part of our brain shuts down, looking only for new information, and missing things that we aren’t expecting.

In his book, Markman compares a baseball broadcaster who knows virtually everything about the game he is watching. He notices all sorts of subtle aspects of the game that a non-expert misses. Things like whether the infield is playing in or back, the speed of the pitch, or whether the pitch is high or low. What the broadcaster knows helps determine what he looks for and sees.

But the broadcaster doesn’t notice the kinds of things a young girl attending her first game might notice: things that are unimportant to the game, like the Cracker Jack salesman in the isle, or the color of the shirt the guy in front of her is wearing. She doesn’t have the top-down knowledge to know what she should be focusing on. She sees all kinds of things the broadcaster misses (and vice versa) even though they are at the same game.

The lesson here is that knowledge (or the lack of) can trap you into a certain way of seeing. And that is something a smart marketer or business owner can use to their advantage.

The first time a customer sees your logo design, they don’t know what to expect. The color and shape may communicate some basic information, but they don’t have any high-level knowledge about your brand. You can change this by making sure their experience is overwhelmingly positive. Same thing with the second time they see your logo. And the third.

By using a logo consistently as a part of a larger, positive brand experience, your customers will associate the low-level information of your logo (icon, shape, color) with the high-level information (great experience) of your brand and seek your product out.

That is part of how (and why) a logo works.


Photo Credit: The logos without names are from an art project that stripped names from iconic logos to reveal their basic forms (low-level information) by Dorothy.

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10 Quotes for Startups and Entrepreneurs from Bill Rancic

Bill Rancic Startup QuotesThe name William “Bill” Rancic should sound familiar to you. Rancic impressed Donald Trump in 2004 and became the Season 1 winner of NBC’s The Apprentice. He went on to write You’re Hired: How to Succeed In Business And Life while pursuing new entrepreneurial opportunities and charitable causes. Today, Rancic is a highly sought after motivational speaker on entrepreneurship and business.

Prior to taking on Trump in the boardroom, Rancic graduated Cum Laude from Loyola University and founded his first startup, Cigars Around The World, as a young entrepreneur. The monthly online subscription-based retail company became a multimillion dollar enterprise.

“The American Dream is still alive out there, and hard work will get you there. You don’t necessarily need to have an Ivy League education or to have millions of dollars start-up money. It can be done with an idea, hard work, and determination.”

“I’m a big fan of small business ownership. I think it’s the backbone of American innovation. But to be successful, you first have to have the courage to go for it.”

“Keep your word. Honor commitments, and they will double back to honor you.”

“One important lesson is this: It is okay to try and [then] fail at something, but it isn’t okay to not try. Parents need to encourage their kids, and it all starts in the home.”

“The most successful entrepreneurs tell you they have a great team. Lots of small-business owners let ego get in the way. Many people helped me along the way. You’ve got to remember the people who were loyal to you, and don’t forget them when you become successful.”

“Keep your options open. And remember, where there is no risk, there is no reward.”

“There are no secrets to success but working harder than the guy next to you, thinking smarter than the guy next to you, and wanting it just a little more than the guy next to you.”

“Start small, think big, and aim somewhere in between.”

“Learn the rules of the game and reinvent them if they don’t apply.”

“Stick to your principles but always keep an open mind.”

—Bill Rancic, Entrepreneur and Author

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