Here we are at the end of another week and taking a quick look back at the news we noticed from the world of logo design. Here are the headlines:
We’re well into the second day of March Madness, so we weren’t surprised by this group of fun logos from Disney—some are nothing short of awesome—celebrating “March Magic”. It’s a tournament of sorts, where Disney fans can vote for their favorite Disney rides in a “winner-takes-all” competition. It’s not stated what the winners will actually be taking. There are a bunch of fun ideas here that both kids and parents will like (we like the Crushers, the Flying Elephants, and the Briar Patch Bears). And it might make a few designers envious of the logo designers at Disney who get to work on this kind of a perk project. Click the link to see how the “teams” line up and to vote for your favorite.
More feedback on the new Olive Garden logo: When good logos go bad. For what it’s worth, we don’t think the previous logo was all that good. The hatred for the new logo is really just misplaced dislike for the Olive Garden.
Another week, another Italian city with a new logo. Last week it was Florence (see below). Before that, it was Bologna. Three makes a trend, right? This week Genoa unveiled a new logo. Oddly the name is in Italian, but the tagline is in English. Like Florence’s logo, this one is red. Like Florence’s logo, this one was the result of a logo contest. And like Florence’s logo, this one is a bit more like a puzzle, than a logo. As usual, we don’t really believe that a new logo will make a big difference for a city, and this one is no different (there are exceptions of course). It’s a nice logo that fails to capture anything unique about the city. Even the announcement video (at the link) is boring.
What is the purpose of a city’s logo? According to Milton Glaser, it is “to elevate the city into people’s consciousness in a way that is memorable”. And he doesn’t think the new Florence logo meets that mark. “It is entirely forgettable.” We like the logo, but we don’t disagree with Mr. Glaser’s criticism. The Atlantic weighs in with something similar.
This week Krakow added unveiled the logo it is using for its upcoming bid to host the Winter Olympics. This one is similar to one of our favorites that was rejected by Ukrainian bid city, Lviv. Part snowflake, part map, it is a representation of the layout of the surrounding mountains. Of the logos we’ve seen so far from Olympic Bid Cities, this is our favorite so far, but that’s not really saying much. We don’t care for any of the others.
Another new small city logo. This one at least tries to capture something about the area. Still not any more effective at meeting Mr. Glaser’s purpose requirement for a city logo.
It seems this week’s crop of logos is related to either cities or sports. And this next one is no exception. The USA Swimming Foundation introduced its new logo this past week. According to the Foundation’s Executive Director, “the new logo is a fresh visual combination of the USA Swimming Foundation’s mission of saving lives and building champions.” Hmmm. We don’t see it. We don’t like the squishing of the word “swimming”, which makes the whole logo feel like it’s been stepped on. But it’s a serviceable logo to represent a sporting organization.
And we wrap up the week, as we usually do, with the latest new Google logo. Yesterday was the Spring Equinox (hurray!) and as is the custom, the search giant celebrated with a nice little logo featuring growing flowers. This logo is animated with a ghost like character (maybe he is a snowman?) who waters the ground around him and watches the flowers come up. We are also eagerly watching the flowers come up and saying good bye to winter!
Did we miss anything? Let us know.