Here’s this week’s round-up (actually it’s a two-week, double portion) of the biggest news from the world of logo design. See something we missed? Let us know in the comments:
We saw some big political news (that surprised absolutely no one) when Jeb Bush announced that he was running for President. Of course, his campaign released a logo to go along with the announcement—a logo very similar to the designs Bush has used for his last several campaigns as Florida’s governor. It’s not an awful logo, but that didn’t keep critics from saying it was. Or noting that the logo lacks a certain last name that might be Kryptonite to some voters. Like many of the designs used by candidates for President, whether you like a logo or not appears to depend as much on your politics as your sense of design.
Captain America has a new movie due next year. And the logo got an update this week.
Spotify changed the color of its logo and fans don’t seem to like it much. The change to the icon design is intended to help it compliment a new color scheme used by Spotify on desktop and mobile user interface. The company says the “broccoli green was tired and needed an upgrade. We won’t say that one is better than the other. It’s not. It’s just a different green—one that users aren’t as familiar with, so they aren’t as comfortable with it yet. Give it a few weeks.
Every year, Logo Lounge unveils a report on trends in the world of logo design. Here’s the report for 2015.
Hey Australia, your National Retailer’s Association updated their logo this week. The previous logo was a boring blue box with initials. The new logo is more clear about the organization’s name and adds an icon “that talks to the idea of leadership and advocacy. It is made up of a collection of parts that together make a whole. This represents the association’s voice being stronger in the industry when heard as one.” We’re not real big on this kind of brand bollocks. It’s the kind of thing agencies make up to sell a logo. But no one who sees the logo will get this “deeper” meaning. Having said that, it’s a nice update. And the Brits did something similar.
Good question: Who pissed off all the mascots? We’ve noted the trend toward meaner sports logos several times in the past few years.
The BBC’s news service targeted at people under 25, called Newsbeat, has a new logo. It’s another example of an animated logo, which we’ve seen a lot of recently. We’re officially declaring a trend (take note: Logo Lounge). But it’s a good step forward. The old logo’s distressed fonts looked trendy and outdated (dangerous territory for a logo aimed at under 25s). The company says the design’s movement is triggered when a “beat” is reached. To us it looks a bit like a scroll on a mobile device. Or a slot machine.
At first glance it looks like a Wisconsin high school ripped off the Milwaukee Bucks logo. But when you look closer, there are a lot of differences. Kind of like the difference between and elk and a deer. We don’t think the Bucks own the rights to all forward facing deer-like animals.
In sports logo news, the Los Angeles Clippers unveiled a new logo this week, but it’s been
around for a while longer than that—we told you about it six weeks ago. So what’s new this time? Steve Ballmer went on Conan’s late night show to unveil it and apparently most people hate it. Did they not notice it six weeks ago when people started showing it around? Why the hate now? Some say steals the colors and idea from the Chicago Cubs. Others say things that are much worse. We say, meh. It’s still the Clippers.
If you like terrible logo design, you can’t do much better than the designs used by hard rock bands. Here’s how bad presidential candidate logos would be if they mated with hard rock band designers. And they’re pretty bad.
TVLand, the US cable channel that broadcasts classic television shows from the 50s-90s, has updated their logo. And they say it is supposed to appeal to Generation X. We understand why much of their programming appeals to Gen X, who grew up watching it, but for the life of us, we can’t see why the logo is supposed to appeal to them (or us, as the case is). Actually, we’ll miss the television icon, which was tweaked in the last redesign just three years ago, and is now completely gone.
We’re still on record liking the new Tennessee logo. But this doesn’t sound like a positive development.
Virginia’s democrat party unveiled a new logo this week. And while the font and colors feel pretty good, the idea to use the state as the hole in the A simply doesn’t work well. The way it bleeds into the V bugs and because the state’s southern border isn’t exactly horizontal, it makes the the icon feel a bit tilted. Close, but not great.
Sorry, Lord Damon Thomas. Hobart’s coat of arms isn’t a logo. And it isn’t better than the town’s recent design update.
BMW’s cool little Mini brand is getting a logo update. The new logo is cleaner and simpler than the previous version, but stays true to the design of the previous mark. The change is to help Mini move upmarket into a more expensive vehicle class.
We were going to show you the popsicle logo Google did to celebrate the summer solstice. But it isn’t nearly as cool as the logo the company put up to celebrate the signing of the Magna Carta, which combines two of our great loves—history and logo design.
Now your turn. What did we miss?