It’s Friday and if you’ve been here before, you know the drill. We’re taking another look back at the biggest news from the world of logo design over the past week. Here’s what we noticed:
Cooper Hewitt, the Smithsonian’s design museum, has a new logo. It’s a very nice typographical solution that uses a new, proprietary font. We’re partial to big, thick, easy-to-read lettering, so we like this solution a lot. Though if your only exposure to the museum was the logo, you might not be able to figure out what they do (or that they’re even a museum). On the other hand, the logo isn’t supposed to tell or sell, just represent. And this logo does that nicely.
The Toronto Blue Jays think the Creighton Blue Jays’ new logo is “identical and or closely related” to their logo. We think Toronto needs to get its eyes checked.
Usually you start with the city, then add the racetrack, but the Texas Motor Speedway did it the other way around. There’s a new town sitting on the 1,500 acre grounds. More than a hundred people already call it home. And this week the town got a new name and logo—No Limits, Texas. The new logo features pistons and the Speedway globe that you might expect if you were a fan of the track (which would seem to be a prerequisite if you want to love there).
Gregg’s, the British baker, suffered an unfortunate logo mishap when Google displayed a fake logo created by one of the brand’s haters. Though they fixed it quickly, thousands of customers saw the logo with a terrible tagline.
In an effort to create more positive awareness, the Green Party introduced a new logo this week. The logo has yet to find a home anywhere outside of the linked page and social media, but we’re guessing it will be ubiquitous soon enough. Unfortunately, this doesn’t appear to be a logo for a party that wants to be taken seriously. The thick rounded letters and almost hand drawn icons feel amateurish. And while we understand that the simple design is to allow party members to co-opt the design for their own use by adding other elements, this will likely cause even more identity problems down the road. We’re looking forward to seeing how this plays out over time.
This seems like important logo news: The View has a new logo. Yeah, we’re joking. About the importance, not the new logo. That’s real.
A couple of school districts unveiled new logo designs this week, just in time for school to start. First the Chicago Public Schools introduced a student designed logo meant to symbolize how the schools help a student to grow. Not too far away, the Lansing School District also has a new logo, this one features a globe (that’s what they call it—it looks like a bowl of water to us), graduation cap, and the Lansing skyline. School board members love it.
No new Google logos spotted in the United States this past week, but we liked this new logo design spotted in Denmark celebrating Danish artist Anna Ancher’s 155th birthday.
Did we miss anything? Let us know in the comments.