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How Logo Color Affects Customer Purchasing Behavior [Infographic]

crumpled up colored pieces of paper


The last two weeks we wrote about choosing colors for you logo and what those colors mean. (Read them here: Choosing a Logo Color, Part 1, and Choosing a Logo Color, Part 2). This week we simply want to share an infographic created for Neil Patel by Kissmetrics about how the colors you choose can affect the purchase behavior of your customers.

One key take away: using a consistent logo color increases brand recognition by 80%. So choose your colors wisely, then use them often.

See the larger version of this infographic here.

 

 

 


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