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Home » Advice » How Logo Color Affects Customer Purchasing Behavior [Infographic]

How Logo Color Affects Customer Purchasing Behavior [Infographic]

The last two weeks we wrote about choosing colors for you logo and what those colors mean. This week we simply want to share an infographic created for Neil Patel by Kissmetrics about how the colors you choose can affect the purchase behavior of your customers.

One key take away: using a consistent logo color increases brand recognition by 80%. So choose your colors wisely, then use them often.

See the larger version of this infographic here.

Inforgraphic informing users how different colors used in their branding can influence their customers base

Amber Ooley
Amber Ooley
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