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Logo Design This Week 2.15

We’re back with another week’s worth of news covering all the changes in the world of logo design. This is where you learn about new logos, updates, and the latest designs announced this week. Here’s what we noticed this week. If you saw more, please let us know in the comments.

2012 Olympic LogoLet’s start with Olympic Logo news. Last week we warned you to expect more satire regarding the horrible Olympic logo as we get closer to the games. Sadly, this first item isn’t satire: Iran announced that it may boycott the London Olympics because the 2012 logo might spell ZION. Actually, this was first reported last summer, but Iran’s threat is new this week. Iran says that using this logo is “a revolting act”. We’re not fans of the logo, but it’s not the only thing that’s revolting about this story.


In other Olympic logo news, here’s a write-up on the evolution of the summer Olympic logos over time. Which do you think are best?

One World Trade Center LogoThe other big logo news this week was the announcement of a new logo for the building once called Freedom Tower. The new building is called One World Trade Center, and the logo was designed by branding firm, Wordsearch. We like it. Check this link to see a comparison of the new tower and other NYC sky scrapers.

University of Houston LogoThe University of Houston is about to join the Big East Conference, so why not unveil a new logo to get ready for the big event? In fact, why not introduce two new logos—an interlocking U and H, plus a new cougar logo for secondary use by the sports programs? Sounds good to us. Check them out.


In other college logo news, Fresno State also updated its logo with a new font and a paw print instead of an “o” in Fresno.

As usual, we have a bunch of new logos for small businesses, organizations, and other groups to share. Starting with a new logo for Topeka’s NOTO Saturday Market, a new logo for the Greene County Convention and Visitors Bureau, and a new logo for the Kalkaska Village Development Agency. We also saw new logos for the Trenton Library, Newport Visitor’s Bureau, and Mobilesyrup.



Chevrolet updated its popular (or is it unpopular?) Impala brand with a sleeker looking logo at the New York auto show this past week. A nice comparison of the old and new can be found here.

Muybridge Google LogoLast, but not least, Google honored the 182nd birthday of Eadweard J, Muybridge, the first photographer to catch motion in his work and the inventor of the zoopraxiscope, with its latest logo change. This one moves, so click the link to see the motion. And if you think you have the chops to design the next Google Doodle, check this out.

Did we miss anything? Let us know in the comments.

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