by Rob Marsh
Wow, what a busy week in the world of logo design. Lots to catch you up on this week, so without further delay, here’s all the news that caught our eye this week:
(Speaking of delay, due to unforeseen circumstances, this edition of Logo Design This Week was posted late and back dated. Sorry for the inconvenience.)
This week the Rolling Stones unveiled a logo designed by Shepard Fairey celebrating the band’s fiftieth anniversary. It features the lips and tongue icon that first appeared on the band’s 1971 album, Sticky Fingers, which has since become practically synonymous with the band itself. The only real change to the logo is the addition of the script around the outside of the logo and the predictable use of the 5 and 0 in place of the S and O. Not bad, but then this is a logo we’ve seen many, many times over the years.
Speaking of old logos, we stumbled across this site of vintage vehicle logos. Lots of logos here to love. And a reminder of how unimaginative car names and logos have become.
The United Arab Emirates asked designers to come up with a logo to represent the country at home and abroad. Now the Vice President, Prime Minister, and ruler of Dubai (three titles of one man) has asked for the public’s help in selecting the final logo. Voting runs through the 18th of July. Each logo has two versions Arabic lettering and English lettering. We don’t know a lot about the UAE, but we’re not convinced that any of these designs really differentiate the UAE from other gulf destinations.
A couple of weeks ago we showed you the new logo for the San Francisco Municiple Transit Authority. It’s a nice mark. Unfortunately, it bears an uncanny resemblance to the logo of a Chicago design company: AKTA. We also spotted this article giving a few suggestions of what a more honest logo for the SFMTA would look like.
We also got a first look at the new logo for the British Olympic Gymnastics team. It’s not a traditional logo in that this one is a graphic in motion. In fact, it is inspired by the movements of a gymnast—”somersaults, flips, and tumbles.” Click the link to see the logo in motion. We’ve seen logos in motion before, but we really like the grace and flow of this “logo”.
The Vatican unveiled a new logo for its year of faith. One would think that with the global reach and resources of the Roman Catholic Church, they would get better logo designs.
Another new sports logo that caught our attention this week is the new mark that was introduced for the 2013 PGA Championship hosted at Oak Hill Country Club. As you can see, it prominently features the Wanamaker Trophy as well as pennants that represent the four major championship tournaments. The logo was designed by PS212. Needless to say, we like it.
And more sports logo news: the NCAA unveiled it’s 2013 Women’s Final Four Logo. The press conference is boring, but the logo is nice.
The big D logo used by Dallas turned 40 this week. Given how often companies and communities change their logos as they get tired of seeing them, that’s like 120 in logo years.
On the other hand, nearby Arlington Convention and Visitor’s Bureau (which coincidentally is also 40 years old), unveiled a new logo this week suggesting that visitors “Experience Arlington”. The logo features the Cowboys Stadium and Rangers ballpark, which we guess explains the “and the crowd goes wild” tagline, but it also suggests that beyond the sports venues there’s not much to see in Arlington. We doubt that was the intention. Arlington CVB President noted that “Tourism is about the experience” at the unveiling. But it takes more than putting the word “experience” in your logo to communicate that.
Of course, Arlington isn’t the only city trying to attract visitors with a snazzy logo. Ocean City New Jersey unveiled a new logo this week as well. This one is a crowded mess of fonts and words.
Other new logos for smaller businesses and communities that we saw this week include: Lynchburg City Schools, The First MidWest Half Marathon, the Valley High School Tigers, the chromosome disorder charity Unique, the New Portland Academy, and urban street brand Yukka.
Finally, this week we saw an interesting take on the Google logo with this doodle celebrating Alan Turing’s 100th birthday. It’s a puzzle that asks you to complete the logo in a pattern of 1s and 0s. It takes a smarter person than us to figure it out. Click the link to see the solution.
Did we miss anything? Let us know in the comments.