Imagine that you were searching for the love of your life and the first impression all your potential dates had was a single image or symbol. How could you capture all of the most significant and relevant aspects of your personality in that one image? It sounds like a nearly impossible task, but that’s what businesses
Did you know that 72 percent of people base their opinion of you on your business card? That’s right, if your business cards are amazing, you’re more likely to land a new client or customer. If your business cards are cheap-looking and unmemorable, they get thrown out. Make your cards as personalized as possible. Spend a little
A logo is the face of your business. It is the visual identity of your brand. You can use it to market your business online (a website, on social media, on a blog, etc.) or offline at tradeshows, on car magnets, lawn signs, or clothing such as polos and t-shirts. But, did you know that
Memorable logos are 13% more likely to catch the consumer’s eye and 7% more likely to make them curious about the brand. This means that your company’s logo (and overall design) is a part of your marketing plan that you can’t overlook. You need to make sure that your image is easily recognizable. The ultimate goal is
If you’re serious about your business and your brand, you need a logo. Logos help identify your brand to potential customers and stand out from competitors. They define your brand through color, shape, and text for your target audience. You have your logo ready and you’re ready to change your logo in WordPress – but
PowerPoint. People either love it or they hate it. That’s because many presenters don’t know how to harness the full power of PowerPoint. There are over 36 million PowerPoint presentations created each and every day. Given the limited number of templates available within PowerPoint, it’s pretty easy to make your presentation look like every other one out
The BBC (British Broadcasting Corporation) spent $1.8m on their company logo. Companies pay anywhere from a few dollars to millions for logo designs. This goes to show the importance of logos to branding and marketing efforts. There are several considerations that you have to make before deciding on a logo design. You must asses how well the
Rebranding is a way to renew a brand and bring it back to life. And 2019 has been filled with plenty of companies looking to rebrand their logo. If you’re debating if it’s time to rebrand your own company, then we’re here to tell you it is. This is because rebranding plays a crucial role in
Only 1 in 3 small businesses will remain open for 10 years. Learn more about why brands fail so you don’t repeat their mistakes. Nearly 80% of small businesses survive the first year of being on the market. The success rate drops after the first year. The truth is businesses of all sizes need strong branding to
Whether you are starting a new venture or keeping your current business fresh, you know the importance of vibrant and compelling photography on your website. But unless you are a professional photographer yourself, it can be hard to find high-quality photos to post to illustrate your products or services. And purchasing stock images can run
