If you’re just starting to set up your own business then you will no doubt have heard of marketing, branding, and advertising as the keystones to making any business a success. The fact that 8 out of 10 businesses fail within the first 18 months is often put down to a lack of meaningful dialogue with the
Amber Ooley
What’s Missing? 15 Things Every Business Website Needs
Did you know there are over 1.5 billion websites? It’s no wonder that business owners have to make sure they have a website that stands out from the competition. Every business website needs certain things to keep users engaged and coming back. Keep reading to learn about the top things every business website needs. 15 Things Every Business Website
Top 10 Reasons to Have Branded Office Supplies
As a business owner, one of your main goals should be to do whatever it takes to stand out in the sea of small businesses scattered all across the country. There are more than 30 million small businesses in the U.S. today. And almost all of them are going to great lengths to attract attention from potential clients
Asking the Right Questions: Essential Questions to Ask Your Logo Designer
Your logo is often the very first impression that consumers get of your brand — and it’s up to you to make it a good one. That’s why you’ve decided to work with a professional logo designer. But how do you know that you’re working with someone who has the creative chops — and the industry
Just 3.5 X 2 Inches of Space: What To Include On Your Business Card
Some people say technology changes everything. It’s certainly added more options to our lives. Yet one of the most valuable business tools is something as simple and non-technical as can be: a business card. You never know who you’ll run into at the grocery store or the coffee shop. The right business card can turn a
Playing With Colors: Choosing The Ideal Logo Color Combination
When a group of 3,000 individuals was surveyed, 16% of them recognized the Nike logo right away. Apple came in as a close second at 15.6% and McDonald’s at 11%. These brands used the perfect combination of logo color and design to create something memorable. Whether you’re creating a logo from scratch or attempting to rebrand your
Do This, Not That: What NOT To Do When Making a Text Only Logo
Are you creating a logo for your brand? Sticking to a text only logo is a sensible option. Apart from its simplicity, the “logotype,” as others call it, offers a clear and concise message. The text simply tells that public who you are and it is you they are looking at. Some of the world’s
V is for Vector: Why You Need a Vector Logo for Your Brand
The company logo conveys a lot of messages – your brand, your capability, and even your market. The typography, images, and colors all play into how a customer might perceive it. This is why it’s important to choose the correct logo. More than that, however, it’s also important to have it in the correct file
8 Must-Have Stationery Items for Your Business
As a business owner, your goal is to always put your best foot forward when marketing to customers. You probably already have a company logo, website, social media pages, and perhaps you’ve ordered a promotional product or two. But did you know there are more subtle ways that tell customers how professional your business is?
Responsive Logos & Why Your Business Needs One
There’s been a lot of buzz about the need for a website that’s responsive, but there doesn’t seem to be enough chatter regarding what happens to one’s logo design when placed on various screen sizes. Joe Harrison, a digital marketing and graphic design agency based in the UK, was the first to experiment with the