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Brand and Logo – What’s The Connection?

You must have heard that people refer to their company/organization as their brand. It’s an interchangeable term that people use to talk about their business, products, or startup without getting caught up in listing all those particulars. However, the thing that creates your brand identity and represents your company is your logo design. There is

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How to Rebrand and Keep Your Audience

Quick! Think about famous companies and their logos. What immediately springs to mind?  Google’s primary colors? Apple’s apple? Those two brands are worth the most of any company in the world. Alphabet, the company that owns Google, is worth $286 billion. The Apple brand is worth $279 billion. To say branding is important is an understatement. Your company’s

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How Branding Affects Human Behavior

Digital marketing experts suggest that we view anywhere from 4,000-10,000 ads every single day. From television commercials to billboards to sponsored posts on our Instagram feed, we are bombarded with companies trying to sell us products and services everywhere we look. Branding plays a monumental role in how we perceive, judge, and ultimately purchase various goods. Like

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