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The Fascinating Story Behind the Final Four Logo and Brand

Once again, March Madness is back and whipping fans into a competition frenzy. New Final Four merchandise is appearing on store shelves. Basketball fans are intensely debating bracket picks in office pools. Businesses everywhere are looking for ways to latch onto this marketing juggernaut. It’s safe to say the National Collegiate Athletic Association’s 68-team tournament

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Winning Designs: 10 of the Best Logos of 2017

Brands big and small are working harder to create eye-catching logo designs. Everyone wants to stand out and be the next trendsetter. But more often, businesses settle for bland designs because it seems like all the best ideas are taken. Coming up with fresh imagery is a challenge, but there’s an upside. Designers start using

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Where Should You Use Your Logo? 10 Spots to Start [Checklist]

Designing a logo is a big step in building a powerful brand for your business. Your logo is like a mascot. Make sure to get it off the bench and in front of your audience! Now that you’ve got one, where should you use your logo? Make sure to start with these 10 spots.  

White Logos: Should You Use White to Represent Your Brand?

The colors you select for your company’s logo, branding, and overall content palette are highly influential. This is why many designers and marketing professionals invest substantial time, research, and money into understanding target audiences and deciding which colors they choose to represent their organization’s brand. The science of color psychology is fascinating! Psychologists have been

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The Stories Behind 8 Famous Tech Logo Fonts

Tech brands can’t overlook the role of great typography in logo design. Modern audiences rapidly devour content with their eyes. Not only does branding have to be unique and relevant; it has to be readable. Technology has a reputation for making things simple and streamlined. People expect tech logo fonts to capture the same transformative

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