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Start a Business: How to Name Your Startup

No doubt you’ve heard the amusing story about Chevrolet’s launch of a new model in Latin America. The car was popular in the US, so the launch team simply used the same model and name: Nova. In the states, a nova is an intensely bright star. But in Latin America, nova (or “no va”) means “doesn’t

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Will Robots Take Your Job? Probably.

As I mentioned last week, things have been pretty busy around Logomaker HQ for the past couple of weeks. I recently spoke at 3 Things, a bi-monthly get-together put on by Objective, a Salt Lake web design agency. It was a small group this time, but fun. One of my co-presenters was Alan Martin, CEO of

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12 Inspirational Quotes for Startups and Small Businesses from Kathryn Minshew, Founder of The Muse

Like many entrepreneurs, Kathryn Minshew’s first attempt at starting a company ended in failure—not because the idea (a networking site called Pretty Young Professionals) wasn’t good, but because the founders disagreed on how to run the company. But she didn’t give up. In 2011, she co-founded a new startup, called The Daily Muse (later shortened to The

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Free eBook: Telling Your Brand Story

Things have been very busy around here the past few weeks, which means I haven’t had the time to write three posts a week, as is our usual around here. So what’s kept me so busy? A little book project I’ve been working on. And I’ve made one of the chapters into a free eBook.

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Start a Business — When to Think About SEO

When you start a business, there is so much to do and get right. Recently we’ve written about when you need to start thinking about design. And when you need to think about branding. Today, let’s take a quick look at when you need to start worrying about search engine optimization (SEO). Search engine optimization

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