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White Logos: Should You Use White to Represent Your Brand?

The colors you select for your company’s logo, branding, and overall content palette are highly influential. This is why many designers and marketing professionals invest substantial time, research, and money into understanding target audiences and deciding which colors they choose to represent their organization’s brand. The science of color psychology is fascinating! Psychologists have been

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The Stories Behind 8 Famous Tech Logo Fonts

Tech brands can’t overlook the role of great typography in logo design. Modern audiences rapidly devour content with their eyes. Not only does branding have to be unique and relevant; it has to be readable. Technology has a reputation for making things simple and streamlined. People expect tech logo fonts to capture the same transformative

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15 Creative Logo Ideas to Inspire Your Design

Getting past your initial block is the hardest part of any creative project. All it takes is a few surges of inspiration for good ideas to start flowing. If you’re stuck coming up with the right logo design, take a break from brainstorming. Looking at other inventive logos can help you go back to the

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8 Modern Logo Design Trends to Expect in 2018

Considering the short shelf life of most fads, it may seem pointless to care about them. Logo design trends tell you what’s already happening in the industry, and your goal is to stand out. An effective logo is memorable and true to your brand story. And thanks to apps and social media, logos take center

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9 Creative Color Trends to Expect in 2018

Color trends start in fashion and design circles and spread to other industries. One moment, we love warm palettes and harvest colors. The next moment, it’s bright neons and cool grays. But preferences change over time as people embrace different facets of our culture. Colors naturally trigger subconscious emotional responses — some good and some

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