Every freelancer learns that income is never guaranteed. Having a steady pipeline of clients is the key to growing a business that is financially strong and sustainable. To make this happen, you have to be effective at reaching new audiences and showing potential clients you have something of value to offer them. Think about it
Imagine that you were searching for the love of your life and the first impression all your potential dates had was a single image or symbol. How could you capture all of the most significant and relevant aspects of your personality in that one image? It sounds like a nearly impossible task, but that’s what businesses
Whether you are starting a new venture or keeping your current business fresh, you know the importance of vibrant and compelling photography on your website. But unless you are a professional photographer yourself, it can be hard to find high-quality photos to post to illustrate your products or services. And purchasing stock images can run
Did you know that Google My Business is the most popular local listing directory on the Internet right now? Millions of businesses are taking advantage of their Google My Business (GMB) page in order to tell online users more about their company – and it’s time you did too. Why is your Google My Business
This year marks the 50th year of the Stonewall riots in New York City and many brands are showing their support for the community by adding either a rainbow filter onto their business logo or creating a new temporary logo to show their solidarity with the LGBTQ+ community during the month of June. While we’re
The company logo conveys a lot of messages – your brand, your capability, and even your market. The typography, images, and colors all play into how a customer might perceive it. This is why it’s important to choose the correct logo. More than that, however, it’s also important to have it in the correct file
As a business owner, your goal is to always put your best foot forward when marketing to customers. You probably already have a company logo, website, social media pages, and perhaps you’ve ordered a promotional product or two. But did you know there are more subtle ways that tell customers how professional your business is?
March is National Women’s Month and here at LogoMaker we’re all about supporting both women, small businesses, and the combination of both. National Women’s Month was first recognized back in the early 1980s and has since grown in popularity and respect. During the month of March, female rights advocates, business leaders, and political figures make
Starting a business is an exciting and difficult endeavor, but one that can lead to happiness and satisfaction when done correctly. We like to think that coming up with a business idea is the easy part; perhaps you thought of something on your morning commute to work, or while making dinner, or running on the
Deciding to create a logo for your brand is an exciting moment for any business. A logo is a visual representation of everything your brand stands for, including the products you offer, the services you provide, and your company culture or message. Businesses pour hundreds or even thousands of dollars into developing their brand and
