“FREE” is one of the most powerfully motivating words in the English language. Who wouldn’t be excited to get an impressive logo design for free? On the other hand, most of us are conditioned to look for the trapdoor under the pot of gold. If something is free, it probably isn’t worth having. If it’s
Once you have a great idea for a hair salon, you don’t want a bad logo design to pull down your brand. Salons are hubs for self-expression and trend-setting. At the same time, clients are putting their hard-won trust in your hands every time they sit in the styling chair. As with all modern logos, Salon logos
Adding color to a logo can drastically change the tone and balance of the design. Would you take American Express seriously as a financial institution if it had a pink and yellow logo? Color choices seem simple on the surface, but they play a big role in brand perception. People have instinctive reactions to visual
A business name says everything about your brand. If done well a business name evokes emotion, stands out in the mind, is memorable, and reminds the customer of your business in a millisecond. But what about business name fails? What do you do when you have selected one of the worst business names possible? Hopefully
As a small business owner, you already understand the importance of reaching out and establishing great relationships with as many potential customers as possible. You are likely also learning that in order to do that, you have to establish an online presence. Even the smallest of local businesses needs to be online these days. Gone
You have taken the first steps towards starting your own business. Maybe you’re still in the planning and product creation stages, tinkering with supplies and materials in your home. Perhaps you have been providing a service for a while and you’ve just now begun to call your efforts a “business,” expanding your clientele beyond your
Did you know that 88% of business cards are tossed in the trash within a week? If you want your business cards to buck those odds, you’ll need an advantage. Check out these mistakes to avoid when you design your own set of business cards. Mistake #1: Too Plain Simple and sleek is beautiful, but
It’s the beginning of a new year, and there are a few things that you need to think about within the first few weeks. Most small business owners have a huge list of tasks that need to be done, but some of these items need to be bumped to the top of the priority list.
The highly digitized and competitive business world calls for entrepreneurs and investors to come up with creative ways of giving their companies an upper hand. Apart from hiring qualified staff members and coming up with robust marketing strategies, companies need to have a recognizable logo on their products, official document letterheads, building signage, and online
A logo is a must have piece of the marketing puzzle, as it can be used to convey a specific message to your targeted audience. A logo is like a small ad for your company, but it is also expected and a standard for most businesses. If you are unsure of whether your company needs
