{"id":12293,"date":"2025-01-03T14:31:38","date_gmt":"2025-01-03T14:31:38","guid":{"rendered":"https:\/\/www.logomaker.com\/blog\/?p=12293"},"modified":"2025-01-03T16:35:37","modified_gmt":"2025-01-03T16:35:37","slug":"how-to-build-a-portfolio-that-gets-noticed","status":"publish","type":"post","link":"https:\/\/www.logomaker.com\/blog\/how-to-build-a-portfolio-that-gets-noticed\/","title":{"rendered":"How to Build a Portfolio That Gets Noticed"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When asking yourself why bothering to <strong>build a portfolio<\/strong> is so <strong>important<\/strong>, think of Sir Ridley Scott.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although known today as an established movie director, Scott\u2014in his early days\u2014still had to carry a <strong>portfolio<\/strong> and try to convince someone to look at it. His big break came when he rushed into an elevator and showed an <strong>influential<\/strong> company superior his portfolio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Decades later, Sir Ridley Scott has directed over 30 movies and developed a good understanding of how a story should have a beginning, a middle, and an end. And he still has a professional online <a href=\"https:\/\/ridleyscott.com\/about\" target=\"_blank\" rel=\"noreferrer noopener\">portfolio<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although you don&#8217;t need to be an expert graphic designer or a <strong>creative<\/strong> with several Hollywood blockbusters on your r\u00e9sum\u00e9, you do need to know how to sell yourself. To secure a good place in the job market or to plan your future, it&#8217;s best to think of your <strong>portfolio<\/strong> as a creative tool that tells a story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if your portfolio is only one page on a site, it must <strong>showcase<\/strong> your best projects to <strong>attract attention<\/strong> and give a <strong>good impression<\/strong> to safeguard your future. To <strong>tell<\/strong> your <strong>story effectively<\/strong>, you&#8217;ll need to decide if you want a portfolio website, a digital business card, or a simple QR code.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want all 3, then you&#8217;ve picked the perfect blog to read. So, allow us to let you in on the <strong>secret<\/strong> of how to build a portfolio.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"#alpha\">Why Build a Portfolio<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#beta\">The Creative Process<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#gamma\">Start Simple<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#delta\">How to Make a Portfolio<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#epsilon\">Build a Portfolio<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#zeta\">Building a Portfolio That Makes a Great 1st Impression<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#eta\">Creating an Online Portfolio That Stands Out<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#theta\">How Can a Portfolio Website Employ SEO<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#iota\">A Digital Portfolio in a QR code?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#kappa\">Do You Actually Need a Physical Portfolio?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#lambda\">Keeping Your Portfolio Relevant<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Blog Highlights<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How to make a portfolio<\/strong>: We don&#8217;t want to bombard you with jargon. For that reason, LogoMaker provides plain English instructions on how to make a portfolio that matches your career path. We also explain how you can carry your portfolio on a business card or even a pen.<\/li>\n\n\n\n<li><strong>How can a portfolio website employ SEO<\/strong>: Whether you&#8217;re new to Search Engine Optimization (<strong>SEO<\/strong>) or a seasoned veteran, we supply a fail-safe route to incorporating SEO into your portfolio. The result will give your future a boost.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"alpha\"><strong>Why Build a Portfolio<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;ve ever walked into a <strong>company&#8217;s office<\/strong> on the off chance that you could meet someone who can help your career, you&#8217;ll know it&#8217;s rather <strong>like<\/strong> trying to breach the wall of <strong>a<\/strong> <strong>castle<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-1-1024x582.webp\" alt=\"A photograph of Osaka Castle, Japan.\" class=\"wp-image-12294\" srcset=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-1-1024x582.webp 1024w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-1-300x171.webp 300w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-1-768x437.webp 768w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-1-1536x874.webp 1536w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-1.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Source: Unsplash<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;ve been turned away by a secretary or overzealous security guard, you will understand the temptation to avoid <strong>face-to-face rejection<\/strong> by submitting an online portfolio. It&#8217;s a strategy that appears to offer less risk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, if you think using an <strong>online portfolio<\/strong> is easier, you may need to think again. Using an online portfolio can be just as challenging as in real-life. Whether you&#8217;re trying to showcase the results of a photo shoot or your experience in financial markets, you won&#8217;t be alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A single online job vacancy on LinkedIn can often garner<a href=\"https:\/\/www.businessinsider.com\/job-applications-many-recruiter-linkedin-online-portal-2023-2\" target=\"_blank\" rel=\"noreferrer noopener\"> 1,200<\/a> applicants. The <strong>job market<\/strong> has always been <strong>tough<\/strong>, so why should one of your <strong>first strategies<\/strong> be to create a <strong>portfolio<\/strong>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reason is that with a strong portfolio\u2014and the correct strategies\u2014you can still make a <strong>great first impression<\/strong>. To fulfil your goal, you will need to take some time to think out what you need a portfolio to be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In order to get started, you need to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who<\/strong> will be the audience for your portfolio: a professional corporation, companies you want to sell your software tools to, or project managers you will be working with?<\/li>\n\n\n\n<li><strong>What<\/strong> do you want your portfolio to do for you?<\/li>\n\n\n\n<li><strong>When<\/strong> will you need your portfolio: all the time or only on select occasions?<\/li>\n\n\n\n<li><strong>Where<\/strong> will you use your portfolio: at a jobs fair, in a business meeting, or in the confines of an elevator?<\/li>\n\n\n\n<li><strong>Why<\/strong> do you need a portfolio: to showcase your career history, your investment goals, or to display a collection of skills you have built up through academic work?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When you create a <strong>portfolio<\/strong>, you can also think about the <strong>themes<\/strong> you want to showcase in both the <strong>content<\/strong> and the <strong>images<\/strong> you will use. Take the time to plan out your ideas with a pad and pencil or an ideas board.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-2-1024x582.webp\" alt=\"A professional project is planned out on an ideas board.\" class=\"wp-image-12299\" srcset=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-2-1024x582.webp 1024w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-2-300x171.webp 300w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-2-768x437.webp 768w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-2-1536x874.webp 1536w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-2.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Source: Unsplash<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What Are Your Strategies?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-3-1024x582.webp\" alt=\"Chess pieces on a chessboard.\" class=\"wp-image-12304\" srcset=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-3-1024x582.webp 1024w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-3-300x171.webp 300w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-3-768x437.webp 768w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-3-1536x874.webp 1536w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-3.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Source: Unsplash<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;ve determined the purpose and theme of your portfolio, the next thing to consider is the <strong>market<\/strong> you&#8217;ll be showing your <strong>portfolio<\/strong> to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The portfolio you create will be tailor-made<strong> for a specific audience<\/strong>. If you&#8217;re looking to move jobs, then dependent on the industry, you&#8217;ll need to choose between a <strong>serious-looking<\/strong> portfolio <strong>or<\/strong> one that is more <strong>fun<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"beta\"><strong>The Creative Process<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The next step in creating your portfolio is to undertake <strong>visual research<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;ve decided you want your portfolio to have a professional look and tone, then research who is well-known in your particular field. If they have a portfolio website, take a look at the <strong>fonts<\/strong> and <strong>colors<\/strong> that have been used.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, trust your instincts. Do you feel other professional profiles appeal correctly to the market they are targeting?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In putting together your portfolio, ask yourself:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Have you given a <strong>proper description<\/strong> of what your role or job title is?<\/li>\n\n\n\n<li>Does it display only <strong>your best work<\/strong>: Be sure to remove any examples that don\u2019t show you in the best possible light. Also, don&#8217;t mention work you don&#8217;t want to do, only that which you are good at and that you thoroughly enjoy doing.<\/li>\n\n\n\n<li>Is the portfolio showing a <strong>wide variety of projects<\/strong> and illustrating that you are not just a one-trick pony?<\/li>\n\n\n\n<li>Does the <strong>structure<\/strong> of your portfolio <strong>tell a story<\/strong> and show that you have planned it carefully with a strategy in mind?<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"gamma\"><strong>Start Simple<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have in mind what you want your portfolio to <strong>represent<\/strong>, consider a <strong>design<\/strong>. We suggest going for <strong>consistency<\/strong> in the design of your portfolio. By that, we mean choosing a small selection of colors and fonts to give life to your content. Too many colors and fonts may result in your portfolio having a garish <strong>composition<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why not take some time to research<a href=\"https:\/\/www.logomaker.com\/blog\/best-colors-for-business-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"> colors<\/a> and<a href=\"https:\/\/www.logomaker.com\/blog\/what-is-the-best-typeface-for-a-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"> typefaces<\/a>? Plus, think <strong>less is more<\/strong>. If you don\u2019t have previous design experience, then take the time to enjoy the overall process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not rushing to create your portfolio will allow you to discover what you feel works and doesn&#8217;t work for you. We&#8217;d suggest that you begin by creating a <strong>contents page<\/strong> for your portfolio to keep your content\u2014and thoughts\u2014in order.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"delta\"><strong>How to Make a Portfolio<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-4-1024x582.webp\" alt=\"A young carpenter saws wood on a bench.\" class=\"wp-image-12309\" srcset=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-4-1024x582.webp 1024w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-4-300x171.webp 300w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-4-768x437.webp 768w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-4-1536x874.webp 1536w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-4.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Source: Unsplash<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With free online graphic design, you can put a <strong>portfolio<\/strong> together in <strong>just a few clicks<\/strong>. Many free content creation websites offer templates that help you to make a portfolio step by step. One popular online <strong>graphic design platform<\/strong> is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Canva<\/strong>: This free software is intuitive and comes with templates and tools to produce a portfolio quickly. The downsides of Canva include its limited market appeal. Many of the example images are tailor-made to build cheerful and cute designs. If you are looking for a job or selling products and services to other businesses, you may find Canva&#8217;s portfolio offerings limited.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We might also suggest you try <a href=\"https:\/\/www.logomaker.com\/website-builder\">LogoMaker\u2019s Website Builder<\/a> platform, which is a DIY version, to make things quicker and simpler for you.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"epsilon\"><strong>Build a Portfolio<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-5-1024x582.webp\" alt=\"A construction worker climbs a wire frame on a construction site.\" class=\"wp-image-12314\" srcset=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-5-1024x582.webp 1024w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-5-300x171.webp 300w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-5-768x437.webp 768w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-5-1536x874.webp 1536w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-5.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Source: Unsplash<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Before choosing a piece of software to build a portfolio for you, take a moment to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Decide what <strong>format<\/strong> of portfolio matches your personality: You could choose a leaflet, a website, or a QR code.<\/li>\n\n\n\n<li>Think about how you can <strong>demonstrate<\/strong> your individuality and versatility: Building an online portfolio is a good demonstration of your <strong>skills<\/strong>, but consider how much time you want to invest in the process.<\/li>\n\n\n\n<li>Consider how easily <strong>accessible<\/strong> your portfolio will be: Do you want to store your portfolio as a PDF on <strong>Google Drive<\/strong> that you can share with a hyperlink, or would a business card adorned with a QR code be quicker and easier to pass on?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"zeta\"><strong>Building a Portfolio That Makes a Great 1st Impression<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Earlier in our blog, we mentioned including only your best work in your portfolio. Now, we\u2019d like to suggest<strong> front-loading<\/strong> your portfolio with the best of your best work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our reason for mentioning this is <strong>attention spans<\/strong>. With access to short content apps like TikTok, your audience will have gotten used to having a message delivered to them in the shortest possible time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the above in mind, be sure that right at the front of your portfolio, you have the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Captivating<strong> images<\/strong><\/li>\n\n\n\n<li>Strong <strong>storytelling<\/strong><\/li>\n\n\n\n<li>A <strong>structure<\/strong> that makes sense<\/li>\n\n\n\n<li><strong>Contact hyperlinks<\/strong> right on the 1st page<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quality Not Quantity<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>portfolio<\/strong> is a fantastic way to <strong>demonstrate<\/strong> your <strong>best work<\/strong>. But please remember: Attention spans are shorter, and time may not be a luxury for the person reviewing your portfolio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Always be quick in explaining your:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Achievements and awards<\/li>\n\n\n\n<li>Experiences<\/li>\n\n\n\n<li>Qualifications<\/li>\n\n\n\n<li>Skills<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Try to inject an essence of your <strong>personality<\/strong> into your <strong>portfolio<\/strong>, but don\u2019t inject lots of humor if it isn\u2019t suitable for the audience it\u2019s aimed at.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"eta\"><strong>Creating an Online Portfolio That Stands Out<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In order to help your online portfolio catch the eyes of your intended audience, we\u2019ve come up with the following 5 tips:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Trends can go out of fashion very quickly. For that reason, if you\u2019re new to portfolio design\u2014aim for <strong>timeless<\/strong> typefaces and colors that won\u2019t go out of date instantly.<\/li>\n\n\n\n<li>Your portfolio is ultimately <strong>all about you<\/strong>. Please don\u2019t construct a portfolio that creates a false impression of who you are and, more importantly, what you can\u2019t deliver.<\/li>\n\n\n\n<li>Make it all about the work: Showcase <strong>your market value<\/strong> by displaying your best images and awesome projects you\u2019ve been a part of.<\/li>\n\n\n\n<li>Think <strong>consistency<\/strong>: Please don\u2019t forget what we mentioned about using a limited color palette. Think <strong>minimal<\/strong> rather than<a href=\"https:\/\/en.wikipedia.org\/wiki\/Jackson_Pollock\" target=\"_blank\" rel=\"noreferrer noopener\"> Jackson Pollock<\/a>.&nbsp;<\/li>\n\n\n\n<li>If you\u2019re looking to offer <strong>downloads<\/strong>, then use popular formats such as <strong>PDFs and JPGs<\/strong>. Avoid obscure file formats that will cause people trouble when they try to open them.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"theta\"><strong>How Can a Portfolio Website Employ SEO<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-6-1024x582.webp\" alt=\"SEO spelt out in large white letters.\" class=\"wp-image-12319\" srcset=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-6-1024x582.webp 1024w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-6-300x171.webp 300w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-6-768x437.webp 768w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-6-1536x874.webp 1536w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-6.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Source: Unsplash<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Search Engine Optimization (<strong>SEO<\/strong>) can be of <strong>great benefit <\/strong>to a portfolio site if it\u2019s used correctly. In essence, SEO helps a website be <strong>found<\/strong> more <strong>easily<\/strong> and much quicker on big search engines such as <strong>Google<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you haven\u2019t used SEO before, here are some quick links to beginner\u2019s guides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.logomaker.com\/blog\/how-to-optimize-your-logo-designfor-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Optimize Your Logo Design for SEO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.hostpapa.com\/blog\/marketing\/seo-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO for Beginners<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.hostpapa.com\/blog\/marketing\/how-to-optimize-your-website-content-for-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Optimize Your Website Content for SEO<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re keen to quickly integrate SEO, here are 5 hints that you can research and implement into your online portfolio:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Constantly check your <strong>website\u2019s speed<\/strong> and the time it takes to load up on a computer or smartphone. Slow loading times are a major factor for users leaving your site because they get bored waiting\u2014think attention spans!<\/li>\n\n\n\n<li>Get into meta: A good <strong>meta title <\/strong>and <strong>meta description<\/strong> tell Google what your website does, and this helps Google to organize your content in its search rankings so that it reaches the right audience.<\/li>\n\n\n\n<li>Make sure your online portfolio has a <strong>good structure<\/strong>: Earlier, when we talked about a contents page for your portfolio, the same theory goes for online portfolios and websites in general. <strong>Organize<\/strong> a list of your <strong>content<\/strong> whose order makes sense, such as:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1st: Your <strong>Homepage<\/strong><\/li>\n\n\n\n<li>2nd: An <strong>About Us<\/strong> page<\/li>\n\n\n\n<li>3rd: A <strong>Contents<\/strong> page<\/li>\n\n\n\n<li>4th: <strong>Testimonials<\/strong> from your former clients<\/li>\n\n\n\n<li>5th: A dedicated <strong>Contact <\/strong>page<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"iota\"><strong>A Digital Portfolio in a QR code?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-7-1024x582.webp\" alt=\"Someone photographing a QR code using their mobile phone.\" class=\"wp-image-12324\" srcset=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-7-1024x582.webp 1024w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-7-300x171.webp 300w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-7-768x437.webp 768w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-7-1536x874.webp 1536w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-7.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Source: Unsplash<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">An <strong>online portfolio<\/strong> can be shrunk down easily into a <strong>QR code<\/strong>. We don\u2019t mean the whole website, merely a <strong>link<\/strong> that will connect visitors to your site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The<a href=\"https:\/\/www.logomaker.com\/blog\/qr-code-business-card-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\"> history of QR codes<\/a> reaches back to <strong>1994<\/strong> but they are now making their presence felt due to their <strong>mobile-friendly<\/strong> design. With a quick photograph, a QR code can <strong>connect<\/strong> people to <strong>your portfolio<\/strong> site without them having to remember or even type out a long web address.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to make a QR code for yourself? Thought so. There are many <strong>QR code creators<\/strong> on the internet. Here&#8217;s one that you can try:<a href=\"https:\/\/www.qr-code-generator.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> QR Code Generator<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To be able to<strong> carry<\/strong> your digital <strong>portfolio<\/strong> in your <strong>pocket<\/strong>, we recommend having your QR code printed onto a business card.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LogoMaker can help you to <strong>design<\/strong> a<a href=\"https:\/\/www.logomaker.com\/blog\/how-to-make-business-cards\/\"> professional business card<\/a> in next to no time. As well as your<strong> QR code<\/strong>, you can also design a logo\u2014for free\u2014in a matter of minutes using our professional<a href=\"https:\/\/www.logomaker.com\/\"> LogoMaker<\/a>. The logo you come up with can also be <strong>printed on your business card<\/strong> to impress potential customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kappa\"><strong>Do You Actually Need a Physical Portfolio?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-8-1024x582.webp\" alt=\"Someone carrying a large satchel.\" class=\"wp-image-12329\" srcset=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-8-1024x582.webp 1024w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-8-300x171.webp 300w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-8-768x437.webp 768w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-8-1536x874.webp 1536w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-8.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Source: Unsplash<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;ve decided <strong>a<\/strong> <strong>portfolio<\/strong> is essential for you <strong>to<\/strong> <strong>show <\/strong>to potential clients, you&#8217;ll want a quality portfolio as an example that you have good attention to detail. However, printing and binding a portfolio can be prohibitively expensive. Also, the design process for a real-life portfolio is time-consuming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We recommend you first seek to make an impression online. With a good website\u2014that can have a separate portfolio page\u2014you can show your brand to <strong>people all over the world<\/strong>. The global market that you apply to will always respect quality web pages that tell them who you are and how well you do it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Time <\/strong>may still seem like a factor, but web design <strong>can be quick<\/strong> and productive with a good<a href=\"https:\/\/www.logomaker.com\/website-builder\"> website builder<\/a>. Beautiful templates\u2014included <strong>with<\/strong> <strong>website builders<\/strong>\u2014can help you create a portfolio that not only attracts clients but also gives an example of your strategic thinking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What Is a Website Builder?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With an <strong>easy-to-use<\/strong> builder, you can create an alluring website from scratch or customize LogoMaker&#8217;s <strong>pre-designed templates<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good <strong>portfolio<\/strong> page will <strong>display <\/strong>your creative streak and your knack for <strong>design features<\/strong>. This action will strengthen your <strong>personal brand<\/strong>. Plus, the use of a portfolio online can also be shown to clients more creatively with the use of merchandise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As well as a QR code on a business card, you can also gift merchandise such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Holiday<a href=\"https:\/\/www.logomaker.com\/holiday-greeting-cards\"> greeting cards<\/a> for businesses in your market<\/li>\n\n\n\n<li><a href=\"https:\/\/www.logomaker.com\/postcard-printing-tool\">Postcards<\/a> with eye-catching images<\/li>\n\n\n\n<li>Quality<a href=\"https:\/\/www.logomaker.com\/notebooks\"> notebooks<\/a> for clients<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">All of the above items can contain <strong>QR codes<\/strong> that will take clients directly to your <strong>portfolio page<\/strong>. LogoMaker can also supply <strong>longer-lasting items<\/strong> such as<a href=\"https:\/\/www.logomaker.com\/custom-mugs\"> coffee mugs<\/a>,<a href=\"https:\/\/www.logomaker.com\/pens\"> pens<\/a>, and <a href=\"https:\/\/www.logomaker.com\/products\/custom-die-cut-stickers\">die-cut stickers<\/a> that are cut to the exact shape of your design, such as your logo or a company symbol.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"lambda\"><strong>Keeping Your Portfolio Relevant<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your portfolio gives an <strong>up-to-date <\/strong>account of your work history and an <strong>example<\/strong> of what you can do. It should also be updated regularly to ensure it does not go out of date but continues <strong>to<\/strong> <strong>attract attention<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, as you <strong>add new and better work<\/strong> to your portfolio, be sure to <strong>remove older work<\/strong> that may now look out of date. Your portfolio should always appear both <strong>relevant and fresh<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Stay Current<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t forget to <strong>update<\/strong> your contact details if your email or phone number changes. If you update your website, consider having a <strong>dedicated contact number and email<\/strong> that are specifically just for your portfolio. Dual sim smartphones now give you the opportunity to have both a personal and business contact number.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Think Continuous Improvement<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Upgrading <\/strong>your portfolio&#8217;s User Experience (<strong>UX<\/strong>) is an ongoing project within itself. Always be sure to review your portfolio and take into account what it may be lacking. <strong>Research<\/strong> other creative <strong>portfolios<\/strong> to see what <strong>new trends<\/strong> have developed and if they suit the impression you would like to give.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Be sure that you are happy with your portfolio and that it will leave a lasting impression on clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hard Work Equals High Returns<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-9-1024x582.webp\" alt=\"A climber makes their way up a steep cliff face.\" class=\"wp-image-12334\" srcset=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-9-1024x582.webp 1024w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-9-300x171.webp 300w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-9-768x437.webp 768w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-9-1536x874.webp 1536w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/01\/How-to-Build-a-Portfolio-That-Gets-Noticed-9.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Source: Unsplash<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The saying goes that it\u2019s better to <strong>work smarter, not harder<\/strong>. However, in order to work smarter, you must <strong>first work harder<\/strong> to <strong>understand the process<\/strong> of putting together a creative project. When creating a portfolio with which to promote your brand, <strong>be professional<\/strong> and work towards a project that will satisfy you and your potential clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Whether your portfolio is on a <strong>site<\/strong> or on a <strong>business card<\/strong>, it&#8217;s a project that will evolve with your career. By avoiding the drive for perfectionism, you can get started using an account for an online tool such as <a href=\"https:\/\/www.logomaker.com\/\"><strong>LogoMaker<\/strong><\/a><strong> <\/strong>that can also create quick and <strong>free logo designs<\/strong> for your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why not get <strong>started today<\/strong>? Grab yourself another cappuccino,<a href=\"https:\/\/www.logomaker.com\/get-started\"> talk to us now<\/a>, and get yourself a <strong>free account<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FREQUENTLY ASKED QUESTIONS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What does build a portfolio mean?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It means to compile your knowledge in an easy-to-understand structure. Think of your personal history and the career experience you have woven into it. Ask how you can blend both your personal life and your career history to entice employers and clients to take an interest in your portfolio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What should a portfolio include?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its contents should include examples of how you apply your knowledge to the projects you&#8217;ve faced in your career. If you have a limited career history, include examples of your college or university work. Choose examples of your work that match the type of job or opportunity you are looking for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Is a financial portfolio different from a creative portfolio?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, it&#8217;s very different. Our article is about constructing a portfolio to show prospective employers. A financial portfolio will contain elements such as individual stocks, foreign stocks, growth stocks, exchange-traded funds, asset allocation, and other assets, along with risk tolerance. A financial portfolio is an insight into your investment goals and not something you would show employers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When asking yourself why bothering to build a portfolio is so important, think of Sir Ridley Scott. Although known today as an established movie director, Scott\u2014in his early days\u2014still had to carry a portfolio and try to convince someone to look at it. His big break came when he rushed into an elevator and showed [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":12339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[],"class_list":["post-12293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-small-business"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build a Portfolio That Gets Noticed<\/title>\n<meta name=\"description\" content=\"Learn the steps to build a portfolio that showcases your skills and attracts opportunities. 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