{"id":13182,"date":"2025-05-05T16:55:38","date_gmt":"2025-05-05T16:55:38","guid":{"rendered":"https:\/\/www.logomaker.com\/blog\/?p=13182"},"modified":"2025-05-05T16:55:39","modified_gmt":"2025-05-05T16:55:39","slug":"how-to-nail-packaging-inserts-for-your-products","status":"publish","type":"post","link":"https:\/\/www.logomaker.com\/blog\/how-to-nail-packaging-inserts-for-your-products\/","title":{"rendered":"How to Nail Packaging Inserts for Your Products"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Think back to the last time you opened a package and couldn\u2019t help but smile. Was it the sleek, custom-printed box? The little note that made you feel seen? That tiny spark of joy wasn\u2019t an accident\u2014that was the magic of a well-thought-out <strong>packaging insert<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if you\u2019re running an <strong>eCommerce business <\/strong><a href=\"https:\/\/www.logomaker.com\/blog\/sell-online-right-from-social-media\/\">selling goods online<\/a>, getting this part right can be a total game-changer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Packaging inserts might be small, but they pack a punch. They\u2019re your chance to connect with your customers, leave a lasting impression, and turn <strong>a one-time buyer into a loyal fan<\/strong>. Whether you\u2019re shipping out custom orthotics to help with foot pain or sleek new gadgets, what you include inside the box matters just as much as the product itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In this article, we will cover how to design a compelling package insert, the materials to use, and how to refine your product&#8217;s presentation to provide the best possible experience for your customers.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.logomaker.com\/blog\/how-to-nail-packaging-inserts-for-your-products\/#What-Are\">What Are Packaging Inserts?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.logomaker.com\/blog\/how-to-nail-packaging-inserts-for-your-products\/#Why-Packaging\">Why Packaging Inserts Matter<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.logomaker.com\/blog\/how-to-nail-packaging-inserts-for-your-products\/#Customization-Options\">Customization Options<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.logomaker.com\/blog\/how-to-nail-packaging-inserts-for-your-products\/#Branding-Opportunities\">Branding Opportunities<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.logomaker.com\/blog\/how-to-nail-packaging-inserts-for-your-products\/#Brands-That\">Brands That Nailed It with Packaging Inserts<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-2-1024x582.webp\" alt=\"Small business owner, online marketing packaging box and delivery\" class=\"wp-image-13188\" srcset=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-2-1024x582.webp 1024w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-2-300x171.webp 300w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-2-768x437.webp 768w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-2-1536x874.webp 1536w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-2-2048x1165.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Source: Envato<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"What-Are\">What Are Packaging Inserts?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Packaging inserts are the little extras that go inside your product\u2019s shipping box. These can be anything from <strong>thank-you cards and promo codes to educational tips or even stickers<\/strong>. While the main product is the star of the show, the insert is the supporting character that makes the whole experience feel more complete, more thoughtful, and a lot more fun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inserts are a subtle yet powerful way to <strong>personalize<\/strong> your brand\u2019s interaction with your customer. Because they are fully customizable, creative packing inserts allow businesses to create a unique experience for their customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Why-Packaging\">Why Packaging Inserts Matter<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Inserts are more than just little bits of paper. They\u2019re <strong>tiny billboards for your brand<\/strong>, offering a golden opportunity to enhance customer perception, drive repeat purchases, and create a memorable unboxing experience. It\u2019s your chance to <strong>stand out<\/strong> in a sea of <a href=\"https:\/\/www.cnbc.com\/2024\/04\/01\/amazons-long-journey-to-get-rid-of-its-signature-brown-boxes.html\" target=\"_blank\" rel=\"noreferrer noopener\">brown cardboard<\/a> and plastic bubbles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Creating A Lasting Impression<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">First impressions stick, and with custom packaging, <strong>you\u2019ve got only seconds to wow your customers<\/strong>. Think of packaging inserts as your brand\u2019s opening act. They set the tone, show personality, and make the receiver feel like more than just a transaction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">User manuals are common in most packages, and while they&#8217;re incredibly important for educating customers on how to use a product, they&#8217;re often thrown away quite quickly. A UK survey found that <strong>one in five people skip the user manual<\/strong>, while a US report stated that the figure was as high as <a href=\"https:\/\/www.bbc.com\/news\/articles\/cw9yzw4ywnpo\" target=\"_blank\" rel=\"noreferrer noopener\">50%<\/a>. This highlights the importance of creative and entertaining packaging inserts. If your packaging doesn&#8217;t grab your customers&#8217; attention immediately, it&#8217;s ending up in the trash.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-3-1024x582.webp\" alt=\"Online order, label sticker and woman hand with small business in fashion with delivery and cardboard\" class=\"wp-image-13193\" srcset=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-3-1024x582.webp 1024w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-3-300x171.webp 300w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-3-768x437.webp 768w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-3-1536x874.webp 1536w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-3-2048x1165.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Source: Envato<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">The Benefits of Custom Packaging Inserts for Brand Building<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Custom packaging inserts are an <strong>extension of your brand<\/strong>. They show care, professionalism, and consistency across every touchpoint. Just like your business cards, <a href=\"https:\/\/www.logomaker.com\/blog\/what-is-a-brochure\/\">brochures<\/a>, or other marketing materials, packaging inserts should align with your brand&#8217;s overall vibe and aesthetics, while also providing useful information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When done correctly, packaging inserts can have a massive impact on your business. Here are just a few ways they help build your brand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reinforce brand identity<\/strong>: Every insert is a reminder of who you are\u2014your mission, your style, and your values.<\/li>\n\n\n\n<li><strong>Increase customer trust<\/strong>: Customization shows effort, which builds credibility and confidence in your products.<\/li>\n\n\n\n<li><strong>Boost recognition<\/strong>: Visual elements like your logo, colors, and messaging help cement your brand in customers&#8217; minds.<\/li>\n\n\n\n<li><strong>Encourage loyalty<\/strong>: A memorable insert can make a customer feel seen and valued, encouraging repeat purchases.<\/li>\n\n\n\n<li><strong>Differentiate yourself from competitors<\/strong>: Thoughtful inserts help your brand stand out from the generic.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Think of each insert as a conversation with your customer\u2014one where you get to tell your story, offer something useful, and remind them why they chose your business in the first place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Different Types of Packaging Inserts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some tried-and-true inserts that your customers will love:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Thank you cards<\/strong>: Classic and charming. A sincere thank you goes a long way.<\/li>\n\n\n\n<li><strong>Discount codes or coupons<\/strong>: Everyone loves saving money. Encourage that next purchase.<\/li>\n\n\n\n<li><strong>Referral cards<\/strong>: Turn happy customers into brand ambassadors.<\/li>\n\n\n\n<li><strong>Product guides<\/strong>: Show how to use your product properly.<\/li>\n\n\n\n<li><strong>Stickers and labels<\/strong>: Fun, shareable, and great for brand recognition.<\/li>\n\n\n\n<li><strong>Sneak peeks of new products<\/strong>: Build hype for upcoming products.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.logomaker.com\/blog\/what-does-your-business-card-say-about-you\/\"><strong>Business cards<\/strong><\/a><strong>: <\/strong>Provide all of the relevant information about your business.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>If you need a new business card design to really elevate your packaging, look no further than LogoMaker&#8217;s intuitive <\/strong><a href=\"https:\/\/www.logomaker.com\/products\/business-cards\"><strong>business card maker<\/strong><\/a><strong>. With thousands of templates, you can craft an eye-catching business card in just minutes!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.logomaker.com\/get-started\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"363\" src=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2024\/10\/image-2.png\" alt=\"\" class=\"wp-image-11737\" srcset=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2024\/10\/image-2.png 1024w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2024\/10\/image-2-300x106.png 300w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2024\/10\/image-2-768x272.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What Information to Include in a Packaging Insert<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Crafting the perfect insert isn&#8217;t just about design\u2014what you say matters too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what you might want to include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product information<\/strong>: Care instructions, usage tips, or benefits.<\/li>\n\n\n\n<li><strong>Customer service contact info<\/strong>: Make it easy for your customers to reach you if they have questions.<\/li>\n\n\n\n<li><strong>Discounts and offers<\/strong>: Include a coupon or promo code to encourage a return visit.<\/li>\n\n\n\n<li><strong>Social media and reviews<\/strong>: Invite them to follow you online or leave a review.<\/li>\n\n\n\n<li><strong>Referral program<\/strong>: Mention how they can earn rewards by sharing your product with friends.<\/li>\n\n\n\n<li><strong>QR code: <\/strong>Add a <a href=\"https:\/\/www.logomaker.com\/blog\/qr-code-business-card-ideas\/\">scalable QR code<\/a> that will lead customers to your website.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Keep it concise but packed with value. You want it to inform, connect, and delight all at once.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-4-1024x582.webp\" alt=\"Homemade Christmas food gift\" class=\"wp-image-13198\" srcset=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-4-1024x582.webp 1024w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-4-300x171.webp 300w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-4-768x437.webp 768w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-4-1536x874.webp 1536w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-4-2048x1165.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Source: Envato<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Customization-Options\">Customization Options<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Inserts can be <strong>totally customizable<\/strong>\u2014name, order number, product specifics, and more. Personalization gives your brand a human face. It also builds trust and keeps <a href=\"https:\/\/www.logomaker.com\/blog\/brand-identity-for-small-businesses-what-you-need-to-know\/\">small businesses<\/a> competitive with big-box giants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Tip: <\/em><\/strong>Consider using <strong>custom sizes<\/strong> for your inserts to ensure a perfect fit in your shipping boxes. Nobody wants to open their package and see a folded-up piece of paper. Pair precise sizing with custom-printed boxes, and your brand is now elevated, professional, and unforgettable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Match Your Inserts to Your Product<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your packaging inserts should always match your product. This might mean making multiple to fit with different items in your product line. Selling custom insoles? Include a foot care guide. Shipping cozy shoes? Toss in a little tip card on the best socks for sweaty feet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The magic happens when <strong>inserts feel relevant and thoughtful<\/strong>, not random or generic. Tailor your message to your product and your customer\u2019s needs. If your inserts are helping someone get through foot pain or plantar fasciitis, that\u2019s a big deal. Make sure they feel covered and cared for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Insert Materials<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s talk <strong>materials<\/strong>. Choosing the right one depends on your budget and brand vibe. There&#8217;s a whole world of different materials to choose from. Here are some go-tos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Thick paper or cardstock<\/strong>: Professional and durable.<\/li>\n\n\n\n<li><strong>Recycled paper<\/strong>: A hit with eco-conscious buyers.<\/li>\n\n\n\n<li><strong>Foam inserts<\/strong>: Ideal for protecting delicate items.<\/li>\n\n\n\n<li><strong>Fabric pouches<\/strong>: Offer a luxurious feel (great for accessories or jewelry items).<\/li>\n\n\n\n<li><strong>Printed tissue paper<\/strong>: Adds elegance while keeping items secure.<\/li>\n\n\n\n<li><strong>Seed paper<\/strong>: A unique, sustainable option that lets your packaging bloom\u2014literally.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Think about the weight, feel, and how each material pairs with your box. Lightweight yet sturdy is key, especially if you&#8217;re shipping in small quantities. And for bonus points, choose materials that not only look great but also align with your <a href=\"https:\/\/www.logomaker.com\/blog\/organic-cotton-for-promotional-apparel\/\">sustainability goals.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-5-1024x582.webp\" alt=\"Recipe Cards By Box From Online Meal Food Recipe Kit With Fresh Ingredients Delivered To Home Stock\" class=\"wp-image-13203\" srcset=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-5-1024x582.webp 1024w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-5-300x171.webp 300w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-5-768x437.webp 768w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-5-1536x874.webp 1536w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-5-2048x1165.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Source: Envato<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Branding-Opportunities\">Branding Opportunities<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your insert is a canvas. <a href=\"https:\/\/www.logomaker.com\/blog\/how-to-design-a-logo-for-online-media\/\">Add your logo<\/a>, match your brand colors, maybe even your team\u2019s signature or a doodle from the founder. This is your chance to reinforce <strong>brand identity<\/strong> and build familiarity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Tip: <\/em><\/strong>Don\u2019t underestimate the power of printing. High-quality printing can make even a simple insert look high-end. Glossy, matte, embossed\u2014choose a finish that reflects your brand\u2019s style.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Inserts for All Budgets<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re a startup operating out of your garage or an established brand shipping thousands of orders daily, you can design inserts that offer value. Even on a budget, simple things like a handwritten note or a branded sticker can add charm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember: Risk-free doesn\u2019t mean impact-free. Test a few styles, ask for customer feedback, and tweak as you go. The goal? A creative and thoughtful insert that feels like a delightful surprise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sustainable &amp; Smart<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In recent years, customers have begun to demand more sustainable packaging practices from the brands that they buy from. Sustainability is not just a buzzword. It\u2019s a value. Use recyclable materials, <strong>sustainable options<\/strong>, and <strong>custom packaging<\/strong> that reflects your environmental mission. Let your customers know you care about the planet while delivering optimal protection for their purchases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mention how you reduce waste or use <strong>durable<\/strong>, <strong>eco-friendly<\/strong> <strong>materials<\/strong>. It resonates, especially with <strong>small or medium businesses<\/strong> that want their purchases to reflect their values.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Unboxing Experience<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019re not just selling a product. You\u2019re creating an experience. The feel of the <strong>box<\/strong>, the placement of the insert, the colors, the scent (yes, even scent!)\u2014it\u2019s all part of the emotional journey. People love sharing a good <strong>unboxing experience<\/strong>. Make it so special that they want to post about it. That\u2019s free marketing and social proof in one neat package.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-6-1024x582.webp\" alt=\"Various brands with great packaging inserts \" class=\"wp-image-13208\" srcset=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-6-1024x582.webp 1024w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-6-300x171.webp 300w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-6-768x437.webp 768w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-6-1536x874.webp 1536w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2025\/05\/How-to-Nail-Packaging-Inserts-for-Your-Products-6-2048x1165.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Brands-That\">Brands That Nailed It with Packaging Inserts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some brands have made a name for themselves by turning their packaging into an art form.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a few who\u2019ve used inserts to major effect:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Glossier<\/strong>: Their signature pink pouches often come with fun stickers and empowering notes. It turns opening skincare into an event, and fans share it online constantly.<\/li>\n\n\n\n<li><strong>Allbirds<\/strong>: The sustainable shoe company includes thoughtful messages and sustainable tips in their packaging, reinforcing their brand values.<\/li>\n\n\n\n<li><strong>Harry\u2019s<\/strong>: The men\u2019s grooming brand uses sleek, simple inserts that explain product benefits and encourage subscriptions, boosting retention.<\/li>\n\n\n\n<li><strong>HelloFresh<\/strong>: Every box includes recipe cards and sometimes offers for friends. It\u2019s a masterclass in functional and promotional inserts.<\/li>\n\n\n\n<li><strong>Birchbox<\/strong>: Known for their sample boxes, their inserts detail each item, its purpose, and how to use it, adding value and educating customers.<\/li>\n\n\n\n<li><strong>Apple<\/strong>: For years, Apple&#8217;s signature stickers were a staple of its elaborate packaging. People would often put these stickers on their laptops, cases, and notebooks, giving Apple tons of free publicity.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These brands understand that inserts aren\u2019t just fluff\u2014they\u2019re powerful tools to deepen customer connection.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From printing and custom sizes to thoughtful messaging and clever stickers, <strong>packaging inserts are the secret sauce in the recipe for brand loyalty<\/strong>. They amplify your brand, educate your customers, and provide real value\u2014all while looking great in your shipping boxes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So go ahead, create<strong> <\/strong>something special. It doesn\u2019t have to cost a lot. Just a little creativity, personality, and attention to detail, and your inserts will speak volumes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do you need an amazing business logo to feature on your packaging inserts? <\/strong><a href=\"https:\/\/www.logomaker.com\/get-started\"><strong>LogoMaker<\/strong><\/a><strong> offers thousands of customizable templates that make the logo design process a breeze. Get started today!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.logomaker.com\/get-started\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"363\" src=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2024\/10\/image-3.png\" alt=\"\" class=\"wp-image-11742\" srcset=\"https:\/\/www.logomaker.com\/wp-content\/uploads\/2024\/10\/image-3.png 1024w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2024\/10\/image-3-300x106.png 300w, https:\/\/www.logomaker.com\/wp-content\/uploads\/2024\/10\/image-3-768x272.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">FREQUENTLY ASKED QUESTIONS<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What should I include in my packaging insert?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can include thank-you notes, discount codes, product tips, referral incentives, or even fun stickers. Match it to your product and brand voice for the best impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Can inserts help with customer retention?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Absolutely! They make your brand feel personal and memorable, which keeps customers coming back for more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Are packaging inserts expensive?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They don\u2019t have to be. You can start small with handwritten notes or printed cards, and scale up to fully customizable inserts as your business grows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What materials are best for inserts?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thick paper, recycled materials, and even foam for optimal protection work great. Choose what aligns with your brand vision and product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do I need custom inserts for every order?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not necessarily. Start with bestsellers or new products, and evaluate from there. You can offer custom sizes and personalize for VIP customers or big orders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How do I make my unboxing experience better?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Focus on custom packaging, thoughtful inserts, and high-quality printing. Aim to surprise and delight\u2014your customers will notice!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Think back to the last time you opened a package and couldn\u2019t help but smile. Was it the sleek, custom-printed box? The little note that made you feel seen? That tiny spark of joy wasn\u2019t an accident\u2014that was the magic of a well-thought-out packaging insert.&nbsp; And if you\u2019re running an eCommerce business selling goods online, [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":13183,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[158,157,156],"class_list":["post-13182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business","tag-custom-made-inserts","tag-custom-packaging","tag-packaging-inserts"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Nail Packaging Inserts for Your Products<\/title>\n<meta name=\"description\" content=\"Learn how creative packaging inserts can elevate your brand&#039;s unboxing experience. 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