{"id":1522,"date":"2012-10-31T21:31:27","date_gmt":"2012-10-31T21:31:27","guid":{"rendered":"https:\/\/www.logomaker.com\/blog\/2012\/10\/31\/logo-design-names-fonts-and-colors-how-much-do-they-matter\/"},"modified":"2025-12-10T00:36:51","modified_gmt":"2025-12-10T00:36:51","slug":"logo-design-names-fonts-and-colors-how-much-do-they-matter","status":"publish","type":"post","link":"https:\/\/www.logomaker.com\/blog\/logo-design-names-fonts-and-colors-how-much-do-they-matter\/","title":{"rendered":"Logo Design, Names, Fonts, and Colors: How Much Do They Matter?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A few weeks ago, in his&nbsp;<a href=\"http:\/\/www.mondaymorningmemo.com\/newsletters\/read\/2002\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">Monday Morning Memo<\/a>, Roy Williams asked the question: How much do your name, logo, and color scheme really matter? His answer: <em>A little<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mr. Williams points out that a company can succeed more than 50 years (in 154 countries), employ 3,900 people, and earn more than $1.5 billion in revenue with a name like Putzmeister.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their name is pretty bad. And their logo design is a plain gray elephant icon that looks a lot like clipart.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But when it comes to success, those things doesn\u2019t matter all that much.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He says much the same about the name Wal-Mart. There\u2019s absolutely nothing magical about that name. Or their logo. Both are unimaginative. And yet, Wal-Mart is the most successful retail company in the history of the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How much do the logos, names, and colors matter to these companies?&nbsp;<em>A little<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So if these things don\u2019t matter all that much to huge, successful companies, why do so many small business owners spend so much time and money on their logos (and colors and names)? As Mr. Williams says:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cCustomers who buy&nbsp;from your competitors aren&#8217;t choosing your competitors because they have better logos. Your problem is something else entirely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCustomers care&nbsp;about things like products and procedures and policies that might affect them. They care about your offers and assurances. They care about the experience you create for them.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s our recommendation. Before you spend a lot of money on things like a logo design, color scheme recommendations, font treatments and the like, first try <a href=\"https:\/\/www.logomaker.com\/landing\/design-logo-yourself-picb.html\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">a do-it-yourself logo<\/a>. You&#8217;ll save a ton of money and if you don&#8217;t like what you can do on your own, you can always reach out to a designer afterwards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Worry less about your logo design, and more about the experience you are creating for your customers. Spend less time coming up with the perfect name and more time on the things that will make <a href=\"https:\/\/www.logomaker.com\/testimonials.html\" target=\"_blank\" rel=\"noopener\" aria-label=\"(Opens a new window)\">your customers tell everyone how great you are<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because while your logo and name matter a little, creating a lasting relationship with your customer matters a lot.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few weeks ago, in his&nbsp;Monday Morning Memo, Roy Williams asked the question: How much do your name, logo, and color scheme really matter? His answer: A little. Mr. Williams points out that a company can succeed more than 50 years (in 154 countries), employ 3,900 people, and earn more than $1.5 billion in revenue [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37,34,36,40],"tags":[],"class_list":["post-1522","post","type-post","status-publish","format-standard","hentry","category-advice","category-branding","category-logos","category-small-business","category-success"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Does Your Logo Design Matter for Your Business Success?||Does Your Logo Design Matter for Your Business Success?<\/title>\n<meta name=\"description\" content=\"Logo designs, colors, and even your company name aren&#039;t as important as you might think. Here&#039;s what to focus on to create lasting small business success.||Logo designs, colors, and even your company name aren&#039;t as important as you might think. Here&#039;s what to focus on to create lasting small business success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.logomaker.com\/blog\/logo-design-names-fonts-and-colors-how-much-do-they-matter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does Your Logo Design Matter for Your Business Success?||Does Your Logo Design Matter for Your Business Success?\" \/>\n<meta property=\"og:description\" content=\"Logo designs, colors, and even your company name aren&#039;t as important as you might think. Here&#039;s what to focus on to create lasting small business success.||Logo designs, colors, and even your company name aren&#039;t as important as you might think. 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