{"id":4079,"date":"2011-06-02T21:04:29","date_gmt":"2011-06-02T21:04:29","guid":{"rendered":"https:\/\/www.logomaker.com\/blog\/2011\/06\/02\/how-much-is-your-logo-worth\/"},"modified":"2025-12-09T23:29:07","modified_gmt":"2025-12-09T23:29:07","slug":"how-much-is-your-logo-worth","status":"publish","type":"post","link":"https:\/\/www.logomaker.com\/blog\/how-much-is-your-logo-worth\/","title":{"rendered":"How Much Is Your Logo Worth?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>UPDATE: SINCE THIS ARTICLE WAS ORIGINALLY POSTED, WE&#8217;VE WRITTEN A LITTLE MORE ABOUT <a href=\"https:\/\/www.logomaker.com\/blog\/2014\/06\/25\/logo-design-worth\/\">WHAT YOUR LOGO IS WORTH. CLICK HERE TO READ IT<\/a>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yesterday, Inc Magazine published a short article by author John Warrillow about the value of a logo that is worth reading. <a aria-label=\"(Opens a new window)\" href=\"http:\/\/www.inc.com\/articles\/201106\/how-much-is-your-business-logo-worth.html\" target=\"_blank\" rel=\"nofollow noopener\">Check it out here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The net take away? It&#8217;s not what you pay for your logo that makes it valuable, but rather how you invest in your marketing to make it meaningful to your customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike&#8217;s logo cost all of $35 when it was created in 1971. Today the Nike brand (which is much more than the logo) is worth billions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So don&#8217;t focus on what you pay for your logo, rather focus on how you are building value for your customers. <a href=\"http:\/\/www.inc.com\/articles\/201106\/how-much-is-your-business-logo-worth.html\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"(Opens a new window)\">Click here to read the article for yourself<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UPDATE: SINCE THIS ARTICLE WAS ORIGINALLY POSTED, WE&#8217;VE WRITTEN A LITTLE MORE ABOUT WHAT YOUR LOGO IS WORTH. CLICK HERE TO READ IT. Yesterday, Inc Magazine published a short article by author John Warrillow about the value of a logo that is worth reading. Check it out here. The net take away? It&#8217;s not what [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,34],"tags":[],"class_list":["post-4079","post","type-post","status-publish","format-standard","hentry","category-advice","category-logos"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Much Is Your Logo Worth? | LogoMaker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.logomaker.com\/blog\/how-much-is-your-logo-worth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Much Is Your Logo Worth? | LogoMaker\" \/>\n<meta property=\"og:description\" content=\"UPDATE: SINCE THIS ARTICLE WAS ORIGINALLY POSTED, WE&#8217;VE WRITTEN A LITTLE MORE ABOUT WHAT YOUR LOGO IS WORTH. 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