by Stacy Cyr
A logo is a must have piece of the marketing puzzle, as it can be used to convey a specific message to your targeted audience. A logo is like a small ad for your company, but it is also expected and a standard for most businesses. If you are unsure of whether your company needs a logo or not, here is a list of ways a logo can help your marketing.
1. A Logo Should Provide Instant Recognition:
A company’s logo plays an important role, as it provides the customer with instant recognition of your brand, business or the services you offer. When potential customers need your services or products, they may not immediately recall your name. But if you reinforce the name with interesting, compelling graphics, they are more likely to remember you and utilize your product or services.
2. Professional Logos Depict Professionalism:
Having a well-developed logo portrays professionalism and growth. It develops confidence in your company, serves as a means to differentiate you from your competitors, and communicates the character of the business. Substandard logos can imply that you’re an amateur and turn off potential customers. For many small businesses, having a professionally designed logo will give you an immediate leg-up on your competition. It shows legal ownership and serves as a safeguard against fakes and forgeries.
3. It Will Help Illustrate Your Goals & Values:
A logo works to illustrate the values and goals of the respective brand in its simplest form as a mark or icon. It can also serve to explain your company’s name. By the use of unique colors, fonts, and images, a logo soon becomes a graphic display of a company’s identity and allows customers to acknowledge the brand’s core values. Research has shown that the fonts used in a logo does affect the response from the audience.
4. Logos Make Advertising/Branding Easy:
Your logo will appear on stationery, websites, business cards and advertising. Logos play a huge role in marketing your brand to potential customers. Once your brand has made a name for itself in the market, consumers are more likely to respond positively to any further use of logo for marketing different products. This can lead to increased sales or express product superiority within the respective target market.
5. Use it to Branding Yourself:
A logo is not there to explain the whole story of your company, but as a sign of a confident design choice. Therefore, it should be coherent with all the other aspects of your company. It becomes the most visible representation there is for the company. You can evolve your logo as your company transitions or grows, but your logo will always be the mascot for your organization.
With careful marketing, a logo can become an important symbol and a contributor for the company’s sales.