Your logo design process shouldn’t look the same at every stage of your business. A founder sketching out a brand-new idea has very different needs than an established company planning a full rebrand, and trying to follow the same steps…
We analyzed organic traffic data for 35 major brands that overhauled their logos since 2012 to find out which redesigns made the biggest impact and what made them so effective.
We see a logo as a simple visual sign that stands in for something much bigger: your entire brand. It’s the tiny mark that shows up on your website, your business card, your packaging, your socials, and tells people at…
Sports bring people together. You could be walking down the street and see a random stranger wearing the logo of your favorite team, and all of a sudden, you two share a connection even though you’ve never said two words…
A sleek and minimalistic corporate logo is not the best fit for every business. Some brands want a logo to show more personality and fun. Enter the cartoon logo. Friendly and bursting with character (pun intended), cartoon logos have become…
Few logos are as instantly recognizable as the Spotify logo. Open your smartphone, and you’ll likely see the iconic green logo with the three slightly tilted waves. Founded in 2006, Spotify has become ubiquitous with music streaming, with more than…
Have you ever seen a logo and instantly recognized the brand, even without a single word? We certainly have, and there’s a reason for it! Maybe it was the iconic apple with a bite taken out, or the little blue…
It’s something you’ve always thought about, and now you’ve finally done it: You’ve launched your own YouTube channel. Congratulations! You’re ready to take the world by storm with your amazing videos, but there’s one essential piece that often gets overlooked…
Pink logos have the power to grab your attention, unlike anything else. The color pink evokes strong feelings of fun, vibrance, and empowerment. While pink can be very subtle and demure at times, it can also be bold, energetic, and…
Imagine walking down a dark city street, and suddenly, a sign glows brilliantly in blue and yellow hues, almost as if it has a life of its own. The image grabs your attention immediately, and you can’t look away. It’s…
