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How to Rebrand and Keep Your Audience

Quick! Think about famous companies and their logos. What immediately springs to mind?  Google’s primary colors? Apple’s apple? Those two brands are worth the most of any company in the world. Alphabet, the company that owns Google, is worth $286 billion. The Apple brand is worth $279 billion. To say branding is important is an understatement. Your company’s

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How Branding Affects Human Behavior

Digital marketing experts suggest that we view anywhere from 4,000-10,000 ads every single day. From television commercials to billboards to sponsored posts on our Instagram feed, we are bombarded with companies trying to sell us products and services everywhere we look. Branding plays a monumental role in how we perceive, judge, and ultimately purchase various goods. Like

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National Women’s Month: A Look At Female-Owned Small Business Logos

March is National Women’s Month and here at LogoMaker we’re all about supporting both women, small businesses, and the combination of both. National Women’s Month was first recognized back in the early 1980s and has since grown in popularity and respect. During the month of March, female rights advocates, business leaders, and political figures make

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How To Trademark Your Business Logo

Deciding to create a logo for your brand is an exciting moment for any business. A logo is a visual representation of everything your brand stands for, including the products you offer, the services you provide, and your company culture or message. Businesses pour hundreds or even thousands of dollars into developing their brand and

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