Imagine two Coca-Cola cans. One has the iconic red and white logo, and the other has a slightly different shade of red and a different font. Which one feels more authentic? You can tell the difference after just a quick…
Technology has changed how we design or make things, and business cards are no exception. Their role has evolved from their traditional role as simple contact tools. Business cards have become dynamic elements of your professional identity as they integrate…
You might think that typography boils down to picking a font and calling it a day, but you’d be wrong. Typography is much more than that— it’s the expert technique of arranging type to make written language legible, readable, and…
Whether you run a small business, manage a website, or navigate the world of eCommerce, your brand is your identity. It sets you apart in the marketplace and influences customer perceptions and loyalty. But with so many moving pieces—from design…
One of the most usual logo design mistakes that we’ll be discussing is creating an illustration rather than a logo. A perfect example of this mistake is Apple’s initial logo design that featured Isaac Newton under an apple tree. The…
As our world becomes increasingly digital, it can be easy to overlook traditional marketing materials like brochures. However, brochures remain an effective marketing resource that can help you present your company’s products and services in a visually appealing way to…
Are you looking to attract customers to your brand? We’re pretty sure that the answer is “yes.” To do so, you might create an eye-catching logo, a memorable slogan, or an annoyingly catchy jingle, then deploy them in traditional ads…
You’re a business owner wanting to learn how to sell online through social media? You’re not alone. Social media channels have changed online sales by allowing direct buying through Facebook, Instagram, and TikTok directly—increasing engagement and sales. However, you need…
A logo is the face of your business. It is the visual identity of your brand. You can use it to market your business online (a website, on social media, on a blog, etc.) or offline at tradeshows, on car…
PowerPoint. People either love it or they hate it. That’s because many presenters don’t know how to harness the full power of PowerPoint. There are over 36 million PowerPoint presentations created each and every day. Given the limited number of templates available…