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How To Trademark Your Business Logo

Deciding to create a logo for your brand is an exciting moment for any business. A logo is a visual representation of everything your brand stands for, including the products you offer, the services you provide, and your company culture or message. Businesses pour hundreds or even thousands of dollars into developing their brand and

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What is the Purpose of a Logo?

It’s virtually impossible to walk out of your house and not be met with an onslaught of logos. They’re everywhere. Just stop what you’re doing and take a look around your workspace. You can probably easily count two of them just within five seconds of looking, right? Logos are a part of our every day

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11 Environment-Themed Logos That Inspire

Eco-friendly businesses and nonprofits have big aspirations, and it can be challenging to get their mission across in a logo. A great design has to personify the goals and commitment of the business while making it clear nature is the focus.  Like most industries, eco-friendly businesses have a stable of well-known colors and symbols that

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The Fascinating Story Behind the Final Four Logo and Brand

Once again, March Madness is back and whipping fans into a competition frenzy. New Final Four merchandise is appearing on store shelves. Basketball fans are intensely debating bracket picks in office pools. Businesses everywhere are looking for ways to latch onto this marketing juggernaut. It’s safe to say the National Collegiate Athletic Association’s 68-team tournament

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