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Logo Design 101: What Makes a Logo Great?

We’ve written before about how you can create a great logo design. So if you’re interested in the how-to, click that link. But what exactly makes a logo great? What is it about your favorite logos (or the logos you see most often) that makes them stand out from all the others? A Great Logo Represents

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Jack Trout on Positioning for Small Business

I’ve been thinking a bit about positioning for a project that I’ve been working on. Doing some research I came across a couple of videos featuring Jack Trout, one of the co-authors of Positioning: The Battle for Your Mind. In the first, Mr. Trout discusses positioning for the small competitor (note: we disagree with his

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Should Your Small Business Hire a Logo Designer?

Do you need a logo design for your small business? There are plenty of options for getting one, including our easy-to-use, do-it-yourself design tool (found at that link). But our tool isn’t right for everyone. Your business may be better off with a logo created by a professional designer. How do you know which option is

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