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Is a Cheap Logo Design Really Bad for Business? No.

Every few weeks we come across another article written by a graphic designer touting the horrible things that will happen to your business if you buy a cheap logo. They often claim that cheap logos are unoriginal. Or forgettable. Or untrustworthy. Can we be honest for a minute? Tens of thousands of companies have blown massive budgets

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What Is Your Logo Design Worth?

As a follow up to last week’s post on what a logo should cost… So if you hire a designer and pay $2000 for a logo, your logo design is worth $2000, right? And if you create a logo for less than $50, you logo is worth less than $50. Before you answer that, consider

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How Much Should Your Logo Design Cost?

Let’s be honest. This is a loaded question. And the answer you get will almost certainly depend on whom you ask. Today we’ll look at the prices we often see people say are a fair price for a logo. We recently came across an old blog post about this very subject. The author argued that if

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Logo Design 101: What Makes a Logo Great?

We’ve written before about how you can create a great logo design. So if you’re interested in the how-to, click that link. But what exactly makes a logo great? What is it about your favorite logos (or the logos you see most often) that makes them stand out from all the others? A Great Logo Represents

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