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Logo Design— How To Choose A Logo Color

Last week we noted that aside from your business name and the products you offer, the colors you choose for your logo may be the most important choice you make. Why? Because the colors your business uses in your logo, website, and other marketing materials communicate specific things about your brand. Want to subtlety let

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Small Business Quote of the Week—David Ogilvy

David Ogilvy is famous in the world of Madion Avenue. Time magazine once lauded him as a “wizard of advertising”. He started his career as a door-to-door salesman. Then moved into advertising, starting his own agency with just $6000. But he understood consumer behavior and what it took to take a small advertising business and

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Logo Design Basics Part 2: Iconic & Combination Logos

Recently we wrote about the different kinds of logos. And showed several examples of iconic, wordmark, lettermark, illustrative, and combination logos. Today we’ll take a closer look at the different logo design types we see with iconic and combination logos. Common styles for iconic and combination logos Simple icon logo designs We already wrote about

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Analyzing Gap’s Logo Design Disaster

In the history of logo design there are lots of notable successes. And a few logo disasters. And while most of the logos-gone-bad belong to small businesses, plenty of big businesses have spent millions on logo designs and re-branding programs that fail badly. One of the worst logo re-designs in history, by far, is Gap’s. Making

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How to Make a Great Logo Design

Your logo design is the face of your brand. More than that, your logo is the face of your business. It’s often the first thing a customer sees on your business card, your website, or your store sign. It’s the one thing that links all of the elements of your brand together. So what makes

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Logo Design This Week (1.7)

When it comes to logo design news, no one does it better. Here’s a roundup of everything happening in the world of logo design, or at least the stuff that caught our eye this week: Two churches have the same name and essentially the same logo. Add it all up and you get a legal dispute.

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Is a Do-It-Yourself Logo Right for You?

Thanks to our do-it-yourself logo design tool, it’s pretty darn easy to create a new logo for your business. Not only is it easy, it’s fast and very reasonably priced. But lots of so-called experts would say designing your own logo is foolish, and you should hire a professional logo designer (for several hundred or

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