James Patterson has published more than 100 books (selling almost 300 million copies) and long ago passed $1 Billion in book sales. A recent news item reported that since 2006, Patterson wrote 1 out of every 17 hardcover fiction books sold. He has created several memorable characters: Alex Cross, Michael Bennett, and the Women’s Murder
I’ve been thinking a bit about positioning for a project that I’ve been working on. Doing some research I came across a couple of videos featuring Jack Trout, one of the co-authors of Positioning: The Battle for Your Mind. In the first, Mr. Trout discusses positioning for the small competitor (note: we disagree with his
Kevin Plank, like so many successful entrepreneurs, saw a problem and began tinkering with ideas that would solve it. He hated how the cotton t-shirts he wore under his pads as a football player at the University of Maryland would soak up sweat, stay wet, and weigh him down. So he began tinkering. He bought
Last week’s post about how science proves a logo design can make a difference for your business got us thinking… What do scientists know about which logo design styles are best? Turns out there is a study that looked at that and the findings are interesting. Academics from seven countries tested logos on five continents
“Do I really need a logo for my small business? I’m just getting started.” That’s a question we get a lot. And while getting a logo design may not be the first thing you do when starting up, you should definitely get it done early on. Why? Once you have a well-designed logo and are
Do you need a logo design for your small business? There are plenty of options for getting one, including our easy-to-use, do-it-yourself design tool. But our tool isn’t right for everyone. Your business may be better off with a logo created by a professional designer. How do you know which option is best for you?
Phil Knight discovered he was an entrepreneur while sitting in a small business class at Stanford School of Business. “That class was an ‘aha!’ moment,” he said. “[the professor] defined the type of person who was an entrepreneur—and I realized he was talking to me. I remember saying to myself: This is really what I
[Updated April 23, 2019] One of the problems with running a small business is that it is too easy to make design mistakes that make you look small. You may not have a marketing staff or design team or even a personal assistant—which often means you’re the chief marketer, head designer, and full-time writer. All
We’ve written before about how to add your logo to the signature in both Gmail and Apple Mail. Today we tackle adding your logo to the biggest email program of all—Microsoft Outlook. It’s easy to do and helps keep your company’s name in front of your customers. 1. First of all, you need a logo.
[Updated February 19, 2019] Over the past few years, we’ve given a lot of advice about creating a logo design. We’ve provided insight on design best practices, as well as design mistakes to avoid. Here are a few more tips to keep in mind as you create the most important part of your company’s identity. Things