You see them every day and don’t even have to read the name before realizing what it is. Brand logos and excellent logo designs stay with you for a reason. The reason is they were meant to, so you would think about them the next time you needed a product or service. When someone knows
Every freelancer learns that income is never guaranteed. Having a steady pipeline of clients is the key to growing a business that is financially strong and sustainable. To make this happen, you have to be effective at reaching new audiences and showing potential clients you have something of value to offer them. Think about it
Did you know that 72 percent of people base their opinion of you on your business card? That’s right, if your business cards are amazing, you’re more likely to land a new client or customer. If your business cards are cheap-looking and unmemorable, they get thrown out. Make your cards as personalized as possible. Spend a little
Whether you are writing a new blog post, working on a new company logo or even the wider branding style of your company, there are certain unspoken rules about fonts that can and cannot be used. There are an unfathomable number of fonts and typefaces in the world, and yet time and time again people fall back
Only 1 in 3 small businesses will remain open for 10 years. Learn more about why brands fail so you don’t repeat their mistakes. Nearly 80% of small businesses survive the first year of being on the market. The success rate drops after the first year. The truth is businesses of all sizes need strong branding to
When you think of Nike, your mind immediately pictures that tick mark sign. McDonald’s? You’ve got that signature M. Logos are perhaps the most important visual for your company’s branding. Being able to forge that subconscious association with your product is perhaps the mark of a good logo. So of course, you’re going to stress about
Still tinkering with your business logo? Logos help build iconic brands that people recall. If you have a logo image with a clean looking and professional typeface, your company will be unforgettable in people’s minds. Your logo can be your best asset or your weakest link. This is why you need to pick the right font
Did you know there are over 1.5 billion websites? It’s no wonder that business owners have to make sure they have a website that stands out from the competition. Every business website needs certain things to keep users engaged and coming back. Keep reading to learn about the top things every business website needs. 15 Things Every Business Website
Your logo is often the very first impression that consumers get of your brand — and it’s up to you to make it a good one. That’s why you’ve decided to work with a professional logo designer. But how do you know that you’re working with someone who has the creative chops — and the industry
Some people say technology changes everything. It’s certainly added more options to our lives. Yet one of the most valuable business tools is something as simple and non-technical as can be: a business card. You never know who you’ll run into at the grocery store or the coffee shop. The right business card can turn a
