For such tiny assets, logos sure play a significant role in your social presence as a brand. People see your logo wherever they engage with your business. On TV and computer screens. Store merchandise. Signs and billboards. Digital apps. T-shirts.…
The average web visitor only skims your homepage for a few seconds before deciding whether to leave or stay. Is your website logo optimized to grab attention? Display your business logo in the right places to engage your audience. Logos…
Black Friday — the day after Thanksgiving — is the biggest US shopping day of the year. Nearly 30% of annual retail sales fall between this day and Christmas, which means you won’t want to miss this opportunity to capture additional…
“FREE” is one of the most powerfully motivating words in the English language. Who wouldn’t be excited to get an impressive logo design for free? On the other hand, most of us are conditioned to look for the trapdoor under…
In life, imitation may well indeed be the sincerest form of flattery. In logo design, however, it’s called copyright infringement and that’s a big no-no. Now, that’s not to say that you can’t “borrow” ideas from other brands. That is…
Cornerstone, cor-ner-stone, noun. The first stone set in the construction of a masonry foundation. A stone from which all other stones will be set in reference to this stone, thus determining the position of the entire structure. In the marketing world, a logo…
Humans and animals have always had a close relationship. We have feared, loved, and respected animals throughout history. Each animal holds a different significance for different people, cultures, and countries. Many animals represent the qualities, virtues, and vices of human…
Creating a unique wordmark logo is tough when there are thousands of new brands popping up every year. While it may seem like all the best logo design ideas are taken, wordmarks offer infinite ways to express creativity. Think of…
Education logos have a tendency to fall into a pattern using common symbols, colors, and even fronts. When you think of a school, what comes to mind? Apples. Children. Chalkboard. Desks, pencils, notebooks, etc. Elementry schools are not the only…
Creating a consistent look for your brand is one of the most important reasons to design a logo. Yet, consistency isn’t something that happens automatically once you create a logo. Graphic images have complex properties that depend on the right…
