A business name says everything about your brand. If done well a business name evokes emotion, stands out in the mind, is memorable, and reminds the customer of your business in a millisecond. But what about business name fails? What do you do when you have selected one of the worst business names possible? Hopefully
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Don’t be surprised if choosing a good business name is harder than you expected. After all, brainstorming is just the beginning. Your list of ideas quickly shrinks once you get rid of all the great names that are already taken. And then, you have to worry about branding, trademark laws, spelling snafus, and much more.
You’re presenting at a trade show! You get to show off your products to a completely new market segment, including customers who have never encountered your brand before. It’s time to get creative and grab the attention of those trade show attendees. Here’s what you need to present your products on the showroom floor. 1.
Whether you’re an established entrepreneur or just starting out, as a small business owner, you probably “wear many hats.” You have to provide your service or product and promote and market your business. That’s easier said than done. You just want to do what you love — that’s why you started your business in the
As a small business owner, you wear many the hats. You’re the boss, the employee, the bookkeeper, the marketing team, and everything else in between. At a certain point, you may want to hire additional employees to help with the work load. The question is, once employees are hired, how do you keep them motivated?
You have taken the first steps towards starting your own business. Maybe you’re still in the planning and product creation stages, tinkering with supplies and materials in your home. Perhaps you have been providing a service for a while and you’ve just now begun to call your efforts a “business,” expanding your clientele beyond your
Did you know that 88% of business cards are tossed in the trash within a week? If you want your business cards to buck those odds, you’ll need an advantage. Check out these mistakes to avoid when you design your own set of business cards. Mistake #1: Too Plain Simple and sleek is beautiful, but
Like many entrepreneurs, Kathryn Minshew’s first attempt at starting a company ended in failure—not because the idea (a networking site called Pretty Young Professionals) wasn’t good, but because the founders disagreed on how to run the company. But she didn’t give up. In 2011, she co-founded a new startup, called The Daily Muse (later shortened to The
A few weeks ago we wrote a bit about when you need to start thinking about design as you work on your startup. That post covers stuff like when you need to get a logo and hire a designer (if you need to do those things at all). If you go back and read that post,
This month we’ve been sharing our thoughts on starting a business: the first step to starting a business, how to figure out if you can money with your idea, and whether or not its the kind of idea that you can execute. But even if you’ve gone through all of those steps, you still don’t have