Ask a small business owner why they started their own business and you’re likely to hear back something like, “I wanted to call the shots, to be more independent, and to have more control over my time, or to work…
Does your small business do Facebook marketing? If you use Facebook to share updates about your business, you’ve probably noticed a huge drop in the number of people who see your Facebook posts. Brand page views are down an average…
You don’t have to look far in the world of marketing advice before you’ll see someone offering this advice: Focus on benefits, not features. It’s probably the most common advice given to and by marketing experts to small business marketers.…
Every fews months (often longer), direct mail guru and copywriting genius, Alan Rosenspan, sends out his newsletter (subscribe here). It’s one of our favorites and always includes an item or two worth thinking about. This past week, the newsletter posed…
[Updated February 2019] Aside from the decision to start your own small business, choosing a name for your startup may be the most important thing you do. A good name can be worth millions of dollars, while a bad name…
It used to be that starting a business was so difficult, that only the bravest of souls would think of doing it. And it was so expensive, that you needed a nest egg or rich uncle to get started. But…
Are you ready to leave that “safe” cushy job at BigCorporation, Inc. and do your own thing? If you answered “yes,” then good for you. Before you jump and form your own small business, however, here are a few things…
“There’s zero correlation between being the best talker and having the best ideas.” America is an extroverted society. The loudest talkers, the slickest presenters, the most confident speakers get the most attention. They are often our movie stars, our news…
[Updated February 19, 2019] You’ve just finished designing your own logo using our DIY logo maker tool – congratulations! You should now have access to all of your logo image file types within your account as well as in your email…
We’ve written before about how you can create a great logo design. So if you’re interested in the how-to, click that link. But what exactly makes a logo great? What is it about your favorite logos (or the logos you see…
