Why Small Business Should Care More About Taxes
“…a casual survey of the laws relating to the taxing of corporations convinces me that any corporation that gets away with its trousers and one collar-stud should offer up Hosannahs.” …
Category Advice
Should Your Small Business Hire a Logo Designer?
Do you need a logo design for your small business? There are plenty of options for getting one, including our easy-to-use, do-it-yourself design tool. But our tool isn’t right for everyone. Your business may be better off with a logo…
The 5 Best SEO Guides for Small Businesses
If you plan to run a small business online, you’ll need to know about search engine optimization (SEO). Even if you plan to hire someone to help you optimize your website for Google, Bing, and the other search engines, you’ll…
How Your Small Business Can Beat a Larger Competitor
Is it possible to start a small business today that competes with an established, successful company—and win? The answer, of course, is yes. Big companies get beaten in the marketplace all the time. Want proof? Of the top 100 companies…
Small Business Reading Recommendation: Protect Your Assets
We’re pretty big fans of Inc Magazine. We like the profiles of successful entrepreneurs, the case studies that often tackle the challenges of struggling small businesses, and ideas and advice for those who are thinking of starting or already running…
5 Podcasts Every Small Business Owner Should Consider Listening To
Update: In the two years since we first posted this list of podcast recommendations, we’ve added a few more to our playlist. And while the podcasts below are still good, you can check out what we’re listening to now (our more…
5 New Year’s Resolutions for Your Small Business
With each new January, millions of people resolve to make changes in their lives. Lose weight. Stop smoking. Save money. You, no doubt, are familiar with the drill. And if you’re like most people, you’ve at least thought about a…
How to Add A Logo to Your Outlook Email Signature
We’ve written before about how to add your logo to the signature in both Gmail and Apple Mail. Today we tackle adding your logo to the biggest email program of all—Microsoft Outlook. It’s easy to do and helps keep your…
How To Add a Logo To Your Apple Email Signature
Every once in a while, we get a request from a customer to add their logo to their email signature. This is a great way to “brand” your email communications with your customers, and to help them get familiar with…
Logo Design, Names, Fonts, and Colors: How Much Do They Matter?
A few weeks ago, in his Monday Morning Memo, Roy Williams asked the question: How much do your name, logo, and color scheme really matter? His answer: A little. Mr. Williams points out that a company can succeed more than 50…
