Do you need to heal your brand? Sometimes, it’s incredibly necessary to do. The fact is that your logo is often the first interaction they have with your practice. They will form a first impression based on your logo in about 10 seconds. If your logo isn’t getting the right message across, then you’re likely to
Category Archive for Logo Design Basics
Get Your Creative Juices Flowing: How to Write a Perfect Logo Design Brief
Memorable logos are 13% more likely to catch the consumer’s eye and 7% more likely to make them curious about the brand. This means that your company’s logo (and overall design) is a part of your marketing plan that you can’t overlook. You need to make sure that your image is easily recognizable. The ultimate goal is
Logo Design Terminology: Understanding Industry Lingo
The BBC (British Broadcasting Corporation) spent $1.8m on their company logo. Companies pay anywhere from a few dollars to millions for logo designs. This goes to show the importance of logos to branding and marketing efforts. There are several considerations that you have to make before deciding on a logo design. You must asses how well the
10 Overused Fonts & Typefaces To Avoid At All Costs
Whether you are writing a new blog post, working on a new company logo or even the wider branding style of your company, there are certain unspoken rules about fonts that can and cannot be used. There are an unfathomable number of fonts and typefaces in the world, and yet time and time again people fall back
The Importance of Coat of Arms Logos (And Why They’re Badass)
Everyone knows that your logo is one of your primary branding tactics and that it can go a long way towards establishing your product or service successfully. How can you find a perfect logo which will communicate what you offer in a succinct and resonant way with your target audience? Designing a logo takes expertise
Choosing a Font: The 10 Most Popular Fonts for Business Logos
Still tinkering with your business logo? Logos help build iconic brands that people recall. If you have a logo image with a clean looking and professional typeface, your company will be unforgettable in people’s minds. Your logo can be your best asset or your weakest link. This is why you need to pick the right font
Do This, Not That: What NOT To Do When Making a Text Only Logo
Are you creating a logo for your brand? Sticking to a text only logo is a sensible option. Apart from its simplicity, the “logotype,” as others call it, offers a clear and concise message. The text simply tells that public who you are and it is you they are looking at. Some of the world’s
V is for Vector: Why You Need a Vector Logo for Your Brand
The company logo conveys a lot of messages – your brand, your capability, and even your market. The typography, images, and colors all play into how a customer might perceive it. This is why it’s important to choose the correct logo. More than that, however, it’s also important to have it in the correct file
What Logo Image Files Do I Need?
Interested in designing a logo for your business? If you’ve enlisted in the help of a logo designer or have opted to use a logo maker, then chances are you will receive a number of different logo image files that you can use to market your business. You may be asking: “why do I need multiple
Your Road Map To Designing The Perfect Travel Logo
Whether you own a travel agency, tourist service, hotel, or other business that provides services to travelers, the best way to tell others about your company is by creating and displaying your logo. A business logo is a focal point for your brand; it’s what customers identify with first and foremost. For travel-related companies, logos