Did you know that the Chinese art of feng shui has been around for thousands of years? Or, that this ancient Chinese philosophy can help you harness the energy of your natural environment using basic principles of design? Feng shui can even assist you in picking the most auspicious shapes for logos and other design features. If you’re
Your logo is the cornerstone of your brand identity. Whether you have a new business or one that is established, you should always have a consistent and powerful logo for your brand. In this article, we will outline the critical importance of logos for your business. Read on to find out why you need a
Ready to launch your company? Do you have the right logo to go with it? The importance of a logo is undeniable because this one image creates brand awareness, marketing opportunities, and communicates your company’s message to the world. With so much responsibility leaning on your logo, you have to get it right. How do you know
When it comes to success in the music industry, some would argue that marketing plays a bigger role than art or talent. Gifted country artists are all around us, but only a tiny fraction of them have the strong brand image to attract a loyal audience. Branding draws fans into your world and encourages them
Healthcare is one industry that’s never going away. As long as there are medical mysteries to solve, health-related businesses will need strong branding that inspires trust. Yet, striking the perfect balance of authority, warmth, and goodwill in a medical logo is harder than it seems. On one hand, medical environments have a reputation for being
Wordmark logos often earn a reputation for being too dull. The problem happens when you choose an all-too-common logo font without adding a unique touch to distinguish your brand. The end result is a stale, generic design that looks just like 50 other business logos. If you want to build a memorable brand, be willing
What do you plan to do next once you make a business logo? By itself, a logo is just an image with no purpose or value. You need a logo to build a familiar brand, but it takes a strong brand to instill your logo with meaning. Quite a quandary, right? Symbols only gain power
Trends aren’t always predictable. Designs that seem fresh and interesting can quickly lose context in a changing market. Not to mention, early reactions can be completely wrong. Look at how the design community panned Instagram’s 2016 logo redesign, only to start copying the rainbow trend months later. Being a trendsetter doesn’t protect brands from outdated
Adding color to a logo can drastically change the tone and balance of the design. Would you take American Express seriously as a financial institution if it had a pink and yellow logo? Color choices seem simple on the surface, but they play a big role in brand perception. People have instinctive reactions to visual
Creating a consistent look for your brand is one of the most important reasons to design a logo. Yet, consistency isn’t something that happens automatically once you create a logo. Graphic images have complex properties that depend on the right formatting to look clean and professional. An image that looks attractive on your website could
