Making your mark in any creative field is a challenge when you’re surrounded by gifted minds with original ideas. Low startup costs and few barriers to entry have made photography an exceptionally competitive career. The Bureau of Labor Statistics expects employment for freelance photographers to grow 12 percent between 2016 and 2026. Grabbing attention in
Category Archive for Logo Design Basics
Does this sound familiar? You started your own business, and it’s been growing steadily. When you began, you put the emphasis on where it needed to go: delivering your service in the best way you can. Branding was hardly on your radar, let alone a customized company logo to use across your materials. Your emails
Getting past your initial block is the hardest part of any creative project. All it takes is a few surges of inspiration for good ideas to start flowing. If you’re stuck coming up with the right logo design, take a break from brainstorming. Looking at other inventive logos can help you go back to the
Business logos are the foundation of a company’s visual identity and are often the first impression people have of a brand. Good or bad, consumers can make quick judgments about an organization based on their reaction to a logo and whether or not they perceive the brand to align with their own personal values. So,
Church branding may seem like the least important part of spreading the gospel. In reality, building an identity allows your message to reach more people. Unlike a business, a church isn’t primarily selling a product. People choose a congregation for its unique approach to faith and community. New members want to feel welcome and uplifted
You’ve worked in your industry for more than a decade — you’re an industry vet. In the past year, you formulated a business plan for your startup, raised enough money to launch it, and devised a plan to manufacture, sell, and distribute your offering. You think that you’re ready to launch your business. Amirite? Unfortunately,
A logo is a logo… right? Not exactly. Beyond logo color and fonts, a logo can be customized by layout style. You have a range of options when it comes to deciding which logo style to choose. What are they? Which should you consider? And how will you know which is best for your business?
Do you really need a business logo, or can you get by without one? Your logo establishes you in the marketplace. It’s the starting point of your brand identity — the set of values and characteristics that set you apart from other businesses. Without a logo, your visual impact on customers won’t be as strong.
A logo design speaks for your company, so you have to make sure it says the right things. Customers have more options than ever. You want them to single out your brand and think, “I know you. I trust you.” As simple as they seem, logos inspire strong associations with your brand. Once you form
Are you creating a band? Launching your own label? To help your new musical venture take off, you’ll need a logo design that reflects the vibe and purpose of your business or group. Take a look at these tips and examples for some music logo design inspiration and get your creative juices flowing. A bold