Cornerstone, cor-ner-stone, noun. The first stone set in the construction of a masonry foundation. A stone from which all other stones will be set in reference to this stone, thus determining the position of the entire structure. In the marketing world, a logo…
Your business name and logo are among the most recognized elements of your brand. No doubt, you want them to be memorable and show others what makes your business special. Start with a standout business name, and it’s much easier…
Standing out in the crowd is easier said than done for most businesses. You have to have a strong brand, modern features, and a fresh take on your business. Having a strong logo is paramount for a successful business in this…
As a startup, you know that your reputation and the buzz surrounding your company are two of the biggest ways to be recognized in the crazy-competitive world of entrepreneurship. One hit to your branding strategy, or bad word from a…
Did you know that the Chinese art of feng shui has been around for thousands of years? Or, that this ancient Chinese philosophy can help you harness the energy of your natural environment using basic principles of design? Feng shui can even…
Your logo is the cornerstone of your brand identity. Whether you have a new business or one that is established, you should always have a consistent and powerful logo for your brand. In this article, we will outline the critical…
When it comes to success in the music industry, some would argue that marketing plays a bigger role than art or talent. Gifted country artists are all around us, but only a tiny fraction of them have the strong brand…
Healthcare is one industry that’s never going away. As long as there are medical mysteries to solve, health-related businesses will need strong branding that inspires trust. Yet, striking the perfect balance of authority, warmth, and goodwill in a medical logo…
Wordmark logos often earn a reputation for being too dull. The problem happens when you choose an all-too-common logo font without adding a unique touch to distinguish your brand. The end result is a stale, generic design that looks just…
What do you plan to do next once you make a business logo? By itself, a logo is just an image with no purpose or value. You need a logo to build a familiar brand, but it takes a strong…
