Don’t be surprised if choosing a good business name is harder than you expected. After all, brainstorming is just the beginning. Your idea list quickly shrinks once you get rid of all the great names that are already taken. And then, you have to worry about branding, trademark laws, spelling snafus, and much more. The
A logo is a logo… right? Not exactly. Beyond logo color and fonts, a logo can be customized by layout style. You have a range of options when it comes to deciding which logo style to choose. What are they? Which should you consider? And how will you know which is best for your business?
Making your business a success is one giant puzzle, and choosing a business name is one of your first tests. The right name is memorable and provides the foundation for a great brand. But working with a weak (or just plain bad) name is a constant struggle. It can make your company forgettable or unforgettable
Do you really need a business logo, or can you get by without one? Your logo establishes you in the marketplace. It’s the starting point of your brand identity — the set of values and characteristics that set you apart from other businesses. Without a logo, your visual impact on customers won’t be as strong.
If you’re just starting a business, you may be new to marketing and branding. Having some basic knowledge of branding can be extremely helpful as you start to promote your business. With an understanding of these concepts, you’ll be better prepared to show off your company’s products and services to the world. Here’s a simple
A logo design speaks for your company, so you have to make sure it says the right things. Customers have more options than ever. You want them to single out your brand and think, “I know you. I trust you.” As simple as they seem, logos inspire strong associations with your brand. Once you form
Are you creating a band? Launching your own label? To help your new musical venture take off, you’ll need a logo design that reflects the vibe and purpose of your business or group. Take a look at these tips and examples for some music logo design inspiration and get your creative juices flowing. A bold
There’s a reason logos are everywhere you look. Since the dawn of man, people have used symbols to get their point across. From hieroglyphs to crosses to pink ribbons, symbols have meaning beyond what you see. They stir your emotions and conjure up memories of past experiences. Goods logos tell rich stories about brands and
In 2015, the beauty industry generated $56.2 billion in revenue in the United States alone, and the industry’s sales are expected to reach about $42.5 billion by the year 2019. If you’re in the business of personal grooming, beauty products, or hair care, you’re in a good field for growth. Some industry fast facts: Hair
Like fashion styles, logo design trends come and go. What’s hip one year can look tacky and outdated the next. To determine which design trends are popular and on the rise, we looked at the logo redesigns of big brands — you know, the brands with huge budgets to invest in marketing and branding. If
