Quick! Think about famous companies and their logos. What immediately springs to mind? Google’s primary colors? Apple’s apple? Those two brands are worth the most of any company in the world. Alphabet, the company that owns Google, is worth $286 billion. The Apple brand is worth $279 billion. To say branding is important is an understatement. Your company’s
Did you know that Google My Business is the most popular local listing directory on the Internet right now? Millions of businesses are taking advantage of their Google My Business (GMB) page in order to tell online users more about their company – and it’s time you did too. Why is your Google My Business
Consistency is key when building your brand and ensuring it’s successful. Did you know that of all the small businesses who started in 2014, 80% made it to their second year in business? This success rate is due largely in part to consistent branding methods – all of which revolve around a logo. Branding your
This year marks the 50th year of the Stonewall riots in New York City and many brands are showing their support for the community by adding either a rainbow filter onto their business logo or creating a new temporary logo to show their solidarity with the LGBTQ+ community during the month of June. While we’re
Still tinkering with your business logo? Logos help build iconic brands that people recall. If you have a logo image with a clean looking and professional typeface, your company will be unforgettable in people’s minds. Your logo can be your best asset or your weakest link. This is why you need to pick the right font
Digital marketing experts suggest that we view anywhere from 4,000-10,000 ads every single day. From television commercials to billboards to sponsored posts on our Instagram feed, we are bombarded with companies trying to sell us products and services everywhere we look. Branding plays a monumental role in how we perceive, judge, and ultimately purchase various goods. Like
If you’re just starting to set up your own business then you will no doubt have heard of marketing, branding, and advertising as the keystones to making any business a success. The fact that 8 out of 10 businesses fail within the first 18 months is often put down to a lack of meaningful dialogue with the
Did you know there are over 1.5 billion websites? It’s no wonder that business owners have to make sure they have a website that stands out from the competition. Every business website needs certain things to keep users engaged and coming back. Keep reading to learn about the top things every business website needs. 15 Things Every Business Website
As a business owner, one of your main goals should be to do whatever it takes to stand out in the sea of small businesses scattered all across the country. There are more than 30 million small businesses in the U.S. today. And almost all of them are going to great lengths to attract attention from potential clients
Your logo is often the very first impression that consumers get of your brand — and it’s up to you to make it a good one. That’s why you’ve decided to work with a professional logo designer. But how do you know that you’re working with someone who has the creative chops — and the industry
