This is part 2 of a series on logo colors. Read the first installment, here: Red Logos: When & Why Your Brand Should Use Them. Does your mood change when you walk from a room with dark paint to light paint? Do you feel more confident when you’re wearing clothes with certain colors? Are you
While a strong and consistent visual identity is critical to a successful brand, your company’s brand is much more than a logo and visuals. We want to discuss why a strong visual brand is important to consistent branding overall, but first, let’s cover some brand basics. According to Seth Godin, author of Linchpin, Tribes, and
You’ve worked in your industry for more than a decade — you’re an industry vet. In the past year, you formulated a business plan for your startup, raised enough money to launch it, and devised a plan to manufacture, sell, and distribute your offering. You think that you’re ready to launch your business. Amirite? Unfortunately,
In the world of fashion, what’s that famous motto of fashion consultant Tim Gunn? “One day you’re in, the next day you’re out.” For these three businesses, however, that doesn’t exactly ring true. My Subscription Addiction, ModCloth, and TOMS have a combination of 30 years in the fashion industry and quite memorable brands. Each holds
Creative startup logos are the bread and butter of any new business. That’s because a good logo is the basis of a brand, and branding is everything for a business that’s just starting out. But how do you know if your startup logo is any good? You learn from the best startup logos out there
If your definition of social media is Facebook, then you’re on the right path to understanding how to use social media for your business. Facebook is the quintessential form of social media, but it’s not the only aspect of this type of marketing. Online marketing, which covers all types of marketing done via the internet,
Ever feel like you’re working too hard to keep customers coming back? Too often, small business owners make their jobs twice as hard because they don’t take the time to build a brand. They think of branding as optional, instead of treating it as the key to a strong business model. Imagine meeting a person
Don’t be surprised if choosing a good business name is harder than you expected. After all, brainstorming is just the beginning. Your idea list quickly shrinks once you get rid of all the great names that are already taken. And then, you have to worry about branding, trademark laws, spelling snafus, and much more. The
A logo is a logo… right? Not exactly. Beyond logo color and fonts, a logo can be customized by layout style. You have a range of options when it comes to deciding which logo style to choose. What are they? Which should you consider? And how will you know which is best for your business?
Making your business a success is one giant puzzle, and choosing a business name is one of your first tests. The right name is memorable and provides the foundation for a great brand. But working with a weak (or just plain bad) name is a constant struggle. It can make your company forgettable or unforgettable
