In 2016, LogoMix (now a Deluxe Company), acquired LogoMaker. As with any company who has gone through an acquisition (on either side), there were feelings of uncertainty. That uncertainty can not compare though to what were are all facing right now. LogoMix was once a small business, but we will not pretend to know exactly
According to the American Nightlife Association, there are 65,800 bars and nightclubs in the U.S. This means that in almost any given area, your establishment is going to be competing with at least a few others for customers. What’s one great way to stand out from the competition? A new bar logo. From brand-new bars and clubs to long-established
Do you know how many times the average person needs to see your logo before they’ll remember it? Anywhere from five to seven times. Why does that statistic matter? The more your logo design stands out, the more memorable it will be—and the more brand awareness you’ll raise. We can’t overstate the importance of having the right
If you’re about to join 61.96 American couples in matrimonial bliss, congratulations! There’s nothing as amazing as finding the person you want to spend a lifetime of love and laughter with. Tying the knot in and of itself is also incredibly exciting, and planning for a wedding, though stressful, can be a lot of fun. A branded
One of the most interesting stories behind a logo is the making of the Tokyo Olympics logo. The story has everything – design meaning, drama, and accusations of plagiarism. It’s easy to overlook this news because we really don’t think about the Olympics unless it’s an Olympic year. Well, now that we’re officially in 2020,
Do you need to heal your brand? Sometimes, it’s incredibly necessary to do. The fact is that your logo is often the first interaction they have with your practice. They will form a first impression based on your logo in about 10 seconds. If your logo isn’t getting the right message across, then you’re likely to
Whether for business or personal reasons, 6.7 million people make regular posts on blogging platforms. Clearly, it’s a popular way to get your message out there, and it’s also an effective one- 77% of internet users click on and read blog posts on a daily basis. Clearly, the world is shifting, and the way we use the
The process of coming up with a logo can be a long and tedious one. However, at the end of it all is a symbol for your business, podcast, non-profit, etc. that will stand the test of time! One of the best techniques for constructing a dynamite logo is starting with a hand-drawn logo and
Every freelancer learns that income is never guaranteed. Having a steady pipeline of clients is the key to growing a business that is financially strong and sustainable. To make this happen, you have to be effective at reaching new audiences and showing potential clients you have something of value to offer them. Think about it
Imagine that you were searching for the love of your life and the first impression all your potential dates had was a single image or symbol. How could you capture all of the most significant and relevant aspects of your personality in that one image? It sounds like a nearly impossible task, but that’s what businesses
