When it comes to branding and marketing, there are two overarching categories: the controllable and the uncontrollable. The issue that many businesses face in the early days is focusing too much on the latter while unintentionally ignoring the former. As you can guess, this can cause big issues down the road. Don’t worry about the
Logomaker Small Business Blog.
Whether you’re running a small business or preparing to launch a startup, you know that your company’s logo is a vital piece of branding. Your logo is the visual expression of your business’s identity, closely linked to the company name and to the product or service that you are offering. Once you’ve made your logo, you
As a small business owner, you wear many the hats. You’re the boss, the employee, the bookkeeper, the marketing team, and everything else in between. At a certain point, you may want to hire additional employees to help with the work load. The question is, once employees are hired, how do you keep them motivated?
As a small business owner, you already understand the importance of reaching out and establishing great relationships with as many potential customers as possible. You are likely also learning that in order to do that, you have to establish an online presence. Even the smallest of local businesses needs to be online these days. Gone
You have taken the first steps towards starting your own business. Maybe you’re still in the planning and product creation stages, tinkering with supplies and materials in your home. Perhaps you have been providing a service for a while and you’ve just now begun to call your efforts a “business,” expanding your clientele beyond your
Did you know that 88% of business cards are tossed in the trash within a week? If you want your business cards to buck those odds, you’ll need an advantage. Check out these mistakes to avoid when you design your own set of business cards. Mistake #1: Too Plain Simple and sleek is beautiful, but
It’s the beginning of a new year, and there are a few things that you need to think about within the first few weeks. Most business owners have a huge list of tasks that need to be done, but some of these items need to be bumped to the top of the priority list. With
The highly digitized and competitive business world calls for entrepreneurs and investors to come up with creative ways of giving their companies an upper hand. Apart from hiring qualified staff members and coming up with robust marketing strategies, companies need to have a recognizable logo on their products, official document letterheads, building signage and online
A logo is a must have piece of the marketing puzzle, as it can be used to convey a specific message to your targeted audience. A logo is like a small ad for your company, but it is also expected and a standard for most businesses. If you are unsure of whether your company needs
Sean Ellis didn’t plan on founding a startup. But when he “was hit by an epiphany that [he] was perfectly suited to execute,” he decided he had to start the company that became Qualaroo. Before becoming a founder, Ellis held critical marketing roles at Dropbox, Lookout, LogMeIn and Eventbrite. Not a bad resume for a startup