Did you know that the Chinese art of feng shui has been around for thousands of years? Or, that this ancient Chinese philosophy can help you harness the energy of your natural environment using basic principles of design? Feng shui can even assist you in picking the most auspicious shapes for logos and other design features. If you’re
Your logo is the cornerstone of your brand identity. Whether you have a new business or one that is established, you should always have a consistent and powerful logo for your brand. In this article, we will outline the critical importance of logos for your business. Read on to find out why you need a
Ready to launch your company? Do you have the right logo to go with it? The importance of a logo is undeniable because this one image creates brand awareness, marketing opportunities, and communicates your company’s message to the world. With so much responsibility leaning on your logo, you have to get it right. How do you know
As a startup, you know that your reputation and the buzz surrounding your company are two of the biggest aspects of the crazy-competitive world of entrepreneurship. One hit to your branding strategy or bad word from a potential investor could be the end. In short, the last thing in the world that you want is
When it comes to success in the music industry, some would argue that marketing plays a bigger role than art or talent. Gifted country artists are all around us, but only a tiny fraction of them have the strong brand image to attract a loyal audience. Branding draws fans into your world and encourages them
Healthcare is one industry that’s never going away. As long as there are medical mysteries to solve, health-related businesses will need strong branding that inspires trust. Yet, striking the perfect balance of authority, warmth, and goodwill in a medical logo is harder than it seems. On one hand, medical environments have a reputation for being
Wordmark logos often earn a reputation for being too dull. The problem happens when you choose an all-too-common logo font without adding a unique touch to distinguish your brand. The end result is a stale, generic design that looks just like 50 other business logos. If you want to build a memorable brand, be willing
Creating a unique wordmark logo is tough when there are thousands of new brands popping up every year. While it may seem like all the best logo design ideas are taken, wordmarks offer infinite ways to express creativity. Think of every letter in a wordmark as an individual canvas you can customize to make your
Education logos have a tendency to fall into a pattern using common symbols, colors, and even fronts. When you think of a school, what comes to mind? Apples. Children. Chalkboard. Desks, pencils, notebooks, etc. Elementry schools are not the only education institutions to blame. Colleges and Universities also fall prey to this logo design problem.
The education community has an abundance of iconic symbols everyone associates with knowledge, learning, and teachers. Apples. Lightbulbs. Pencils. Diplomas. Graduation caps. The list is endless, with each symbol more cliche than the last. And who can count the number of shields and interlocking letters used in college logos? When it’s time to create
