Everyone knows that your logo is one of your primary branding tactics and that it can go a long way towards establishing your product or service successfully. How can you find a perfect logo which will communicate what you offer in a succinct and resonant way with your target audience? Designing a logo takes expertise
You must have heard that people refer to their company/organization as their brand. It’s an interchangeable term that people use to talk about their business, products, or startup without getting caught up in listing all those particulars. However, the thing that creates your brand identity and represents your company is your logo design. There is
When you think of Nike, your mind immediately pictures that tick mark sign. McDonald’s? You’ve got that signature M. Logos are perhaps the most important visual for your company’s branding. Being able to forge that subconscious association with your product is perhaps the mark of a good logo. So of course, you’re going to stress about
Quick! Think about famous companies and their logos. What immediately springs to mind? Google’s primary colors? Apple’s apple? Those two brands are worth the most of any company in the world. Alphabet, the company that owns Google, is worth $286 billion. The Apple brand is worth $279 billion. To say branding is important is an understatement. Your company’s
Did you know that Google My Business is the most popular local listing directory on the Internet right now? Millions of businesses are taking advantage of their Google My Business (GMB) page in order to tell online users more about their company – and it’s time you did too. Why is your Google My Business
Consistency is key when building your brand and ensuring it’s successful. Did you know that of all the small businesses who started in 2014, 80% made it to their second year in business? This success rate is due largely in part to consistent branding methods – all of which revolve around a logo. Branding your
This year marks the 50th year of the Stonewall riots in New York City and many brands are showing their support for the community by adding either a rainbow filter onto their business logo or creating a new temporary logo to show their solidarity with the LGBTQ+ community during the month of June. While we’re
Still tinkering with your business logo? Logos help build iconic brands that people recall. If you have a logo image with a clean looking and professional typeface, your company will be unforgettable in people’s minds. Your logo can be your best asset or your weakest link. This is why you need to pick the right font
Digital marketing experts suggest that we view anywhere from 4,000-10,000 ads every single day. From television commercials to billboards to sponsored posts on our Instagram feed, we are bombarded with companies trying to sell us products and services everywhere we look. Branding plays a monumental role in how we perceive, judge, and ultimately purchase various goods. Like
If you’re just starting to set up your own business then you will no doubt have heard of marketing, branding, and advertising as the keystones to making any business a success. The fact that 8 out of 10 businesses fail within the first 18 months is often put down to a lack of meaningful dialogue with the
