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How to Promote Your Business on Social Media

If your definition of social media is Facebook, then you’re on the right path to understanding how to use social media for your business. Facebook is the quintessential form of social media, but it’s not the only aspect of this type of marketing. Online marketing, which covers all types of marketing done via the internet,

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How to Build a Brand: 7 Tried-and-True Tips

Ever feel like you’re working too hard to keep customers coming back? Too often, small business owners make their jobs twice as hard because they don’t take the time to build a brand. They think of branding as optional, instead of treating it as the key to a strong business model. Imagine meeting a person

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4 Most Common Business Logo Myths Debunked

Do you really need a business logo, or can you get by without one? Your logo establishes you in the marketplace. It’s the starting point of your brand identity — the set of values and characteristics that set you apart from other businesses. Without a logo, your visual impact on customers won’t be as strong.

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12 Branding Terms Every Business Owner Should Know

If you’re just starting a business, you may be new to marketing and branding. Having some basic knowledge of branding can be extremely helpful as you start to promote your business. With an understanding of these concepts, you’ll be better prepared to show off your company’s products and services to the world. Here’s a simple

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How to Create a Logo: A Comprehensive Overview

There’s a reason logos are everywhere you look. Since the dawn of man, people have used symbols to get their point across. From hieroglyphs to crosses to pink ribbons, symbols have meaning beyond what you see. They stir your emotions and conjure up memories of past experiences. Goods logos tell rich stories about brands and

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