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Logo Colors: What They Mean & How to Use Them

Colors affect people in different ways. By understanding the science of color, and by applying it to your brand in a creative way, color can actually increase brand recognition by up to 80 percent. This guide will help you understand how color influences potential buyers. Armed with this knowledge, you can choose the right logo

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How to Rebrand Your Business (7 Quick Tips)

Going through a rebrand is simply a way to freshen your business’s brand. It could include updating your logo, altering your color scheme, redoing the font on your business cards, or reworking your website. Whether the changes are subtle or bold, rebranding gives you the opportunity to keep up with the times, change along with

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5 Simple Tips for an Attention-Grabbing Banner Design

Whether they announce a new product, showcase an event name, or raise brand awareness, vinyl banners have a prominent and established place in the marketing world—even in the digital age. Vinyl banners appear at product rollouts, conferences, and tradeshows. They show up in malls, in airports, and near retail entrances. At some point during the

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