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12 Branding Terms Every Business Owner Should Know

If you’re just starting a business, you may be new to marketing and branding. Having some basic knowledge of branding can be extremely helpful as you start to promote your business. With an understanding of these concepts, you’ll be better prepared to show off your company’s products and services to the world. Here’s a simple

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How to Create a Logo: A Comprehensive Overview

There’s a reason logos are everywhere you look. Since the dawn of man, people have used symbols to get their point across. From hieroglyphs to crosses to pink ribbons, symbols have meaning beyond what you see. They stir your emotions and conjure up memories of past experiences. Goods logos tell rich stories about brands and

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Logo Colors: What They Mean & How to Use Them

Colors affect people in different ways. By understanding the science of color, and by applying it to your brand in a creative way, color can actually increase brand recognition by up to 80 percent. This guide will help you understand how color influences potential buyers. Armed with this knowledge, you can choose the right logo

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