Creating a unique wordmark logo is tough when there are thousands of new brands popping up every year. While it may seem like all the best logo design ideas are taken, wordmarks offer infinite ways to express creativity. Think of every letter in a wordmark as an individual canvas you can customize to make your
Education logos have a tendency to fall into a pattern using common symbols, colors, and even fronts. When you think of a school, what comes to mind? Apples. Children. Chalkboard. Desks, pencils, notebooks, etc. Elementry schools are not the only education institutions to blame. Colleges and Universities also fall prey to this logo design problem.
The education community has an abundance of iconic symbols everyone associates with knowledge, learning, and teachers. Apples. Lightbulbs. Pencils. Diplomas. Graduation caps. The list is endless, with each symbol more cliche than the last. And who can count the number of shields and interlocking letters used in college logos? When it’s time to create
Eco-friendly businesses and nonprofits have big aspirations, and it can be challenging to get their mission across in a logo. A great design has to personify the goals and commitment of the business while making it clear nature is the focus. Like most industries, eco-friendly businesses have a stable of well-known colors and symbols that
What do you plan to do next once you make a business logo? By itself, a logo is just an image with no purpose or value. You need a logo to build a familiar brand, but it takes a strong brand to instill your logo with meaning. Quite a quandary, right? Symbols only gain power
Change for change’s sake isn’t the wisest choice in logo design. In recent years, brands such as Gap and Kraft Foods discovered that messing with an iconic logo can drive away customers and lead to a branding crisis. And when the replacement design is uninspired or completely out of sync with the brand, everyone is
Once you have a great idea for a hair salon, you don’t want a bad logo design to pull down your brand. Salons are hubs for self-expression and trend-setting. At the same time, clients are putting their hard-won trust in your hands every time they sit in the styling chair. As with all modern logos, Salon logos
Trends aren’t always predictable. Designs that seem fresh and interesting can quickly lose context in a changing market. Not to mention, early reactions can be completely wrong. Look at how the design community panned Instagram’s 2016 logo redesign, only to start copying the rainbow trend months later. Being a trendsetter doesn’t protect brands from outdated
Adding color to a logo can drastically change the tone and balance of the design. Would you take American Express seriously as a financial institution if it had a pink and yellow logo? Color choices seem simple on the surface, but they play a big role in brand perception. People have instinctive reactions to visual
Creating a consistent look for your brand is one of the most important reasons to design a logo. Yet, consistency isn’t something that happens automatically once you create a logo. Graphic images have complex properties that depend on the right formatting to look clean and professional. An image that looks attractive on your website could
