When you’re ready to create a logo for your business, don’t be in a hurry to start designing. A great logo design will strengthen your brand and be part of your business for years. But if you dive into the process without understanding your goals, the result won’t be satisfying. Have you ever seen the
With an estimated 3 billion people using the Internet these days, it’s no secret that we are living in an online world. As such, businesses are suddenly moving their marketing and branding tactics online to capture this massive audience. If you’re looking to cut yourself a piece of this online audience, then it’s time to start marketing
In life, imitation may well indeed be the sincerest form of flattery. In logo design, however, it’s called copyright infringement and that’s a big no-no. Now, that’s not to say that you can’t “borrow” ideas from other brands. That is called “inspiration” and let’s face it, basically, every idea you’re ever going to have is
Sports are an essential aspect of millions of people’s lives. There are those who follow professional sports teams, those who participate in a local sports club, or both. One of the easiest ways for sports teams to gain attention and loyal fans is through brand marketing — specifically with the use of a logo. A
The color of your logo is one of the most crucial design aspects when it comes to branding your business. Unfortunately, many companies fall short of their branding goals in part because they have chosen the wrong color or colors for their logo. It can be easy to get carried away with the logo design
To the untrained eye, many logo designs may appear the same. They have a shape, a specific color, and a unique font. However, to a logo design professional, there are hundreds of different logo styles. One such logo style that has gained notoriety over the past decade is the badge logo. What is a Badge
Using Facebook for business isn’t that different from interacting with customers in person. You have to build rapport, listen to feedback, and find ways to keep people invested in your brand. Adding visuals to your Facebook business page is the first step to forging this connection with your audience. You want people to feel drawn
A logo redesign can be a challenging endeavor for any business, but for those Fortune 500 companies and big-name brands, rebranding is a delicate procedure. There’s a lot at stake when a corporation decides to choose a new business logo: Will the public accept or reject the new look? Will this new logo have a
Cornerstone, cor-ner-stone, noun. The first stone set in the construction of a masonry foundation. A stone from which all other stones will be set in reference to this stone, thus determining the position of the entire structure. In the marketing world, a logo should be treated as a cornerstone. With a well-designed company logo, you can go on
It’s virtually impossible to walk out of your house and not be met with an onslaught of logos. They’re everywhere. Just stop what you’re doing and take a look around your workspace. You can probably easily count two of them just within five seconds of looking, right? Logos are a part of our every day
