If you’ve spent some time in the design industry, you’re well aware that flat design is incredibly popular at the moment. Featured on everything from websites to letterheads, it’s sweeping the globe. Some design newbies may be unaware of what it is, how it looks, and how it could benefit the overall look of design
For many small business owners, a logo can easily become an afterthought as you focus your time and energy on other elements of your business. After all, you went into business to provide specialized goods or services that you’re passionate about — not to become a marketer. However, marketing and branding are crucial for business
Colors affect people in different ways. By understanding the science of color, and by applying it to your brand in a creative way, color can actually increase brand recognition by up to 80 percent. This guide will help you understand how color influences potential buyers. Armed with this knowledge, you can choose the right logo
You’re presenting at a trade show! You get to show off your products to a completely new market segment, including customers who have never encountered your brand before. It’s time to get creative and grab the attention of those trade show attendees. Here’s what you need to present your products on the showroom floor. 1.
You’ve had your logo since the beginning of your startup or small business. But if you clicked on this post, you might suspect that it needs a refresh. How do you know when it’s time for a new look? Find out how to identify a logo that needs some rework and learn how you can
Whether you’re an established entrepreneur or just starting out, as a small business owner, you probably “wear many hats.” You have to provide your service or product and promote and market your business. That’s easier said than done. You just want to do what you love — that’s why you started your business in the
Going through a rebrand is simply a way to freshen your business’s brand. It could include updating your logo, altering your color scheme, redoing the font on your business cards, or reworking your website. Whether the changes are subtle or bold, rebranding gives you the opportunity to keep up with the times, change along with
Whether they announce a new product, showcase an event name, or raise brand awareness, vinyl banners have a prominent and established place in the marketing world—even in the digital age. Vinyl banners appear at product rollouts, conferences, and tradeshows. They show up in malls, in airports, and near retail entrances. At some point during the
When it comes to branding and marketing, there are two overarching categories: the controllable and the uncontrollable. The issue that many businesses face in the early days is focusing too much on the latter while unintentionally ignoring the former. As you can guess, this can cause big issues down the road. Don’t worry about the
Whether you’re running a small business or preparing to launch a startup, you know that your company’s logo is a vital piece of branding. Your logo is the visual expression of your business’s identity, closely linked to the company name and to the product or service that you are offering. Once you’ve made your logo, you
