Do you really need a business logo, or can you get by without one? Your logo establishes you in the marketplace. It’s the starting point of your brand identity — the set of values and characteristics that set you apart from other businesses. Without a logo, your visual impact on customers won’t be as strong.
If you’re just starting a business, you may be new to marketing and branding. Having some basic knowledge of branding can be extremely helpful as you start to promote your business. With an understanding of these concepts, you’ll be better prepared to show off your company’s products and services to the world. Here’s a simple
A logo design speaks for your company, so you have to make sure it says the right things. Customers have more options than ever. You want them to single out your brand and think, “I know you. I trust you.” As simple as they seem, logos inspire strong associations with your brand. Once you form
Are you creating a band? Launching your own label? To help your new musical venture take off, you’ll need a logo design that reflects the vibe and purpose of your business or group. Take a look at these tips and examples for some music logo design inspiration and get your creative juices flowing. A bold
There’s a reason logos are everywhere you look. Since the dawn of man, people have used symbols to get their point across. From hieroglyphs to crosses to pink ribbons, symbols have meaning beyond what you see. They stir your emotions and conjure up memories of past experiences. Goods logos tell rich stories about brands and
In 2015, the beauty industry generated $56.2 billion in revenue in the United States alone, and the industry’s sales are expected to reach about $42.5 billion by the year 2019. If you’re in the business of personal grooming, beauty products, or hair care, you’re in a good field for growth. Some industry fast facts: Hair
Like fashion styles, logo design trends come and go. What’s hip one year can look tacky and outdated the next. To determine which design trends are popular and on the rise, we looked at the logo redesigns of big brands — you know, the brands with huge budgets to invest in marketing and branding. If
If you’ve spent some time in the design industry, you’re well aware that flat design is incredibly popular at the moment. Featured on everything from websites to letterheads, it’s sweeping the globe. Some design newbies may be unaware of what it is, how it looks, and how it could benefit the overall look of design
For many small business owners, a logo can easily become an afterthought as you focus your time and energy on other elements of your business. After all, you went into business to provide specialized goods or services that you’re passionate about — not to become a marketer. However, marketing and branding are crucial for business
Colors affect people in different ways. By understanding the science of color, and by applying it to your brand in a creative way, color can actually increase brand recognition by up to 80 percent. This guide will help you understand how color influences potential buyers. Armed with this knowledge, you can choose the right logo
