Making your mark in any creative field is a challenge when you’re surrounded by gifted minds with original ideas. Low startup costs and few barriers to entry have made photography an exceptionally competitive career. The Bureau of Labor Statistics expects employment for freelance photographers to grow 12 percent between 2016 and 2026. Grabbing attention in
Does this sound familiar? You started your own business, and it’s been growing steadily. When you began, you put the emphasis on where it needed to go: delivering your service in the best way you can. Branding was hardly on your radar, let alone a customized company logo to use across your materials. Your emails
Once again, March Madness is back and whipping fans into a competition frenzy. New Final Four merchandise is appearing on store shelves. Basketball fans are intensely debating bracket picks in office pools. Businesses everywhere are looking for ways to latch onto this marketing juggernaut. It’s safe to say the National Collegiate Athletic Association’s 68-team tournament
Logos need a strong visual identity that connects people to your brand. One way to do that is through color. It’s tempting to look for a magic formula that tells you which colors you should use. But it’s not that simple. Keep reading to learn the ins and outs of logo color psychology, so you
Brands big and small are working harder to create eye-catching logo designs. Everyone wants to stand out and be the next trendsetter. But more often, businesses settle for bland designs because it seems like all the best ideas are taken. Coming up with fresh imagery is a challenge, but there’s an upside. Designers start using
When it comes to ideas about “branding,” small business owners often fall into two camps. Believers: You understand how a strong brand can boost business growth. Maybe you even have the basics of a great brand story, but don’t know how to unite the many elements of branding. Skeptics: You think a “brand” is just
Think, for a second, about your signature — your own personal autograph. Do you sign your name with an elegant script, a casual scribble, or edgy initials? Whatever your style, your signature is a unique part of your personal brand. Your business logo font is just like your signature. When it comes to your business
As a business owner, you’re always being told that you need a strong identity. Logos are at the heart of visual branding. They have the power to create instant recognition among your audience. Yet, it’s a challenge to measure the real importance of a logo and its impact on your small business. Logos are certainly
Designing a logo is a big step in building a powerful brand for your business. Your logo is like a mascot. Make sure to get it off the bench and in front of your audience! Now that you’ve got one, where should you use your logo? Make sure to start with these 10 spots.
If you’re new to creating a logo, you’ll likely end up with several logo file formats and no clue what to do with them. No doubt, you have loads of questions about how and when to use each file. So, what’s the deal with all the different file extensions? Why can’t you make one image
