If you’re just starting to set up your own business then you will no doubt have heard of marketing, branding, and advertising as the keystones to making any business a success. The fact that 8 out of 10 businesses fail within the first 18 months is often put down to a lack of meaningful dialogue with the
Did you know there are over 1.5 billion websites? It’s no wonder that business owners have to make sure they have a website that stands out from the competition. Every business website needs certain things to keep users engaged and coming back. Keep reading to learn about the top things every business website needs. 15 Things Every Business Website
As a business owner, one of your main goals should be to do whatever it takes to stand out in the sea of small businesses scattered all across the country. There are more than 30 million small businesses in the U.S. today. And almost all of them are going to great lengths to attract attention from potential clients
Your logo is often the very first impression that consumers get of your brand — and it’s up to you to make it a good one. That’s why you’ve decided to work with a professional logo designer. But how do you know that you’re working with someone who has the creative chops — and the industry
Did you know that 72 percent of people base their opinion of you on your business card? That’s right, if your business cards are amazing, you’re more likely to land a new client or customer. If your business cards are cheap-looking and unmemorable, they get thrown out. Make your cards as personalized as possible. Spend a little
Some people say technology changes everything. It’s certainly added more options to our lives. Yet one of the most valuable business tools is something as simple and non-technical as can be: a business card. You never know who you’ll run into at the grocery store or the coffee shop. The right business card can turn a
When a group of 3,000 individuals was surveyed, 16% of them recognized the Nike logo right away. Apple came in as a close second at 15.6% and McDonald’s at 11%. These brands used the perfect combination of logo color and design to create something memorable. Whether you’re creating a logo from scratch or attempting to rebrand your
Are you creating a logo for your brand? Sticking to a text only logo is a sensible option. Apart from its simplicity, the “logotype,” as others call it, offers a clear and concise message. The text simply tells that public who you are and it is you they are looking at. Some of the world’s
The company logo conveys a lot of messages – your brand, your capability, and even your market. The typography, images, and colors all play into how a customer might perceive it. This is why it’s important to choose the correct logo. More than that, however, it’s also important to have it in the correct file
As a business owner, your goal is to always put your best foot forward when marketing to customers. You probably already have a company logo, website, social media pages, and perhaps you’ve ordered a promotional product or two. But did you know there are more subtle ways that tell customers how professional your business is?
