Why are stories so powerful? Stories tap into human feelings that everyone can relate to. Hope. Love. Fear. Excitement. Triumph. Failure. The emotions behind a story are accessible even when the characters and setting are unfamiliar. Telling business stories is how you get customers to see a product as more than a commodity. Every product
Logomaker Small Business Blog.
Designing a logo is a big step toward turning your small business into a recognizable brand. A brand represents the sum of all the promises and experiences you deliver as a business. When you use your logo, it unifies all your visual touchpoints to reinforce positive feelings about your brand. Customers come in contact with
A logo’s purpose is to stand out, tell your story, influence perceptions and build trust with your audience. It’s a big job! If you’re just starting to think about a real estate logo design, it might seem overwhelming. How can such a small thing do so much? You might be surprised. A strong & recognizable
Women like the color purple so much that they’re more likely to say “yes” to a man wearing purple clothes who asks them on out on a date than a man wearing clothes of any other color. Believe it or not, the above conclusion of a survey of 2,000 people by detergent company Ariel is
Corporate logos can be a major factor in a company’s success. A logo is a visual representation of a brand, but if done well a logo can be much, much more. A great logo manages to convey a lot about the company – communicating what they do, why they are special, and something about their character.
What’s your favorite color? If you want to be on the winning side of this question, you choose blue. Blue is, by far, America’s’ favorite color, according to at least two surveys. A survey of 1,974 people by University of Maryland sociologist Philip Cohen that was published by Live Science website showed that blue is
The color of a company’s logo can matter. In fact, your customers might think your logo’s color is very important. The case of Spotify, a company that provides music its customers can listen to on their phones and computers, shows how passionate customers can be about a logo. Spotify has had a green logo since
Have you ever seen a company logo that makes you cringe? Even if you don’t understand the subtleties of shape and color, you have strong reactions to visual images that offend your sense of balance. For most people, it’s easy to spot a logo design that’s completely boring or off kilter. But what makes a
What does seeing the color yellow spur you to think about? Maybe yellow stimulates you to think about foods such as bananas, butter, corn, egg yolks, macaroni, mustard, and pineapples. Perhaps you associate yellow with the Sun. You might also think about traffic lights or people with blonde hair. A yellow logo can trigger prospects
A business name says everything about your brand. If done well a business name evokes emotion, stands out in the mind, is memorable, and reminds the customer of your business in a millisecond. But what about business name fails? What do you do when you have selected one of the worst business names possible? Hopefully