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Category Archive for Logo Design Basics

Logo Design— How To Choose A Logo Color

Last week we noted that aside from your business name and the products you offer, the colors you choose for your logo may be the most important choice you make. Why? Because the colors your business uses in your logo, website, and other marketing materials communicate specific things about your brand. Want to subtlety let

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5 Logo Design Quotes from Paul Rand

Each Monday we post a few inspiring quotes from a noted entrepreneur or one-time small business owner (see these great startup quotes for example). This week we depart from that habit just a bit by sharing a few quotes from noted logo designer Paul Rand, who owned and ran his own design studio and taught

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Logo Design Basics Part 2: Iconic & Combination Logos

Recently we wrote about the different kinds of logos. And showed several examples of iconic, wordmark, lettermark, illustrative, and combination logos. Today we’ll take a closer look at the different logo design types we see with iconic and combination logos. Common styles for iconic and combination logos Simple icon logo designs We already wrote about

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