Last week we noted that aside from your business name and the products you offer, the colors you choose for your logo may be the most important choice you make. Why? Because the colors your business uses in your logo, website, and other marketing materials communicate specific things about your brand. Want to subtlety let
Category Archive for Logo Design Basics
Logo Design—Choosing a Color for Your Logo, Part 1
UPDATE: Since writing this post, we’ve changed our thinking a bit about the color red and its ability to stimulate appetite. We don’t believe it. Click this link to learn why. Aside from choosing a name for your business, the most important element of your logo may be its color. There’s more to color than looking
5 Logo Design Quotes from Paul Rand
Each Monday we post a few inspiring quotes from a noted entrepreneur or one-time small business owner (see these great startup quotes for example). This week we depart from that habit just a bit by sharing a few quotes from noted logo designer Paul Rand, who owned and ran his own design studio and taught
Learning Logo Design from America’s Biggest Companies
Many small business owners aspire to become something bigger. Who can blame them? Since we write a lot about both business startups and logo design, we thought we’d take a look at the logos of the 7 largest—and at least in that sense, most successful—companies in the USA. We took our Top 7 from the
Logo Design Basics Part 2: Iconic & Combination Logos
Recently we wrote about the different kinds of logos. And showed several examples of iconic, wordmark, lettermark, illustrative, and combination logos. Today we’ll take a closer look at the different logo design types we see with iconic and combination logos. Common styles for iconic and combination logos Simple icon logo designs We already wrote about
The 5 Most Popular Types of Logos (With Examples)
When it comes to the basics of logo design, there’s a lot to think about. But it all starts with the kind of logo you need or want. To help you think about which type of logo is best for your business, we’ve described them here. Popular Logo Styles & When To Use Them Wordmark