Ask a small business owner why they started their own business and you’re likely to hear back something like, “I wanted to call the shots, to be more independent, and to have more control over my time, or to work…
Does your small business do Facebook marketing? If you use Facebook to share updates about your business, you’ve probably noticed a huge drop in the number of people who see your Facebook posts. Brand page views are down an average…
Chris Dixon is a terrific example of an entrepreneur who discovers a need, then creates a solution to fix it. He was working as a computer programmer when he decided that his knowledge of technology could be put to better…
You don’t have to look far in the world of marketing advice before you’ll see someone offering this advice: Focus on benefits, not features. It’s probably the most common advice given to and by marketing experts to small business marketers.…
If you’ve ever sat in a cubicle or worked for a large corporation, you’ve probably had one of Scott Adams’ comics pinned to your wall. Or maybe dozens of them. Mr. Adams rose to fame in the 1990s as his daily…
Every fews months (often longer), direct mail guru and copywriting genius, Alan Rosenspan, sends out his newsletter (subscribe here). It’s one of our favorites and always includes an item or two worth thinking about. This past week, the newsletter posed…
[Updated February 2019] Aside from the decision to start your own small business, choosing a name for your startup may be the most important thing you do. A good name can be worth millions of dollars, while a bad name…
Dharmesh Shah is well known in the online startup world. But if you live and work outside of that group, you may not have heard of him. He is the co-founder of marketing engine HubSpot, which offers software designed to…
I love books. And I love finding a book that gives me something to think about. Most books are good for a couple of ideas, but it’s rare to find a book that actually changes the way you think. Fortunately…
One of the problems with our business culture is that we celebrate success in a way that makes it seem as if it is only the very smart, very gifted, and very well-funded people who succeed. Superheroes. The rest of…