For the past several years, millions of businesses have created Facebook Business pages to promote their services and interact with customers online. Some have even abandoned traditional websites in favor of a Facebook Business page. Which begs the question: should…
Last week we posted several quotes by Warren Buffett on running a business and finding success. Like just about everyone else, we’re impressed by Mr. Buffett’s ability to start several businesses, then grow one of them—Berkshire Hathaway into an amazingly…
We ran across a short article a week or so ago called “7 Signs You’re Not Entrepreneur Material.” If you’re thinking of starting a business, stop what you’re doing and read it. A lot of people have a glamorous idea…
There are a lot of mistakes that entrepreneurs are bound to make as they start and grow their businesses. You might spend money on advertising that doesn’t work. (Hate to admit it, but we’ve done that. More than once.) Or…
Anita Roddick wasn’t just a visionary entrepreneur, she was a Dame Commander of the Order of the British Empire, an activist, and a story-teller. Every one of her products had a story about its natural ingredients, recycled materials, and high-quality…
Last week we noted that aside from your business name and the products you offer, the colors you choose for your logo may be the most important choice you make. Why? Because the colors your business uses in your logo,…
UPDATE: Since writing this post, we’ve changed our thinking a bit about the color red and its ability to stimulate appetite. We don’t believe it. Aside from choosing a name for your business, the most important element of your logo…
[Updated February 2019] In the world of small business, what customers think about your brand and whether they remember it (or not) is a big deal. As a small-business owner, you have the difficult task of communicating exactly what your…
Thanks to our do-it-yourself logo design tool, it’s pretty darn easy to create a new logo for your business. Not only is it easy, it’s fast and very reasonably priced. But lots of so-called experts would say designing your own…
[Updated February 2019] Designing a logo for your business is a big deal; the image is what will be conveyed across multiple marketing channels and will be seen by hundreds, thousands, or even millions of people. It’s no small feat…
