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How to Rebrand Your Business (7 Quick Tips)

Going through a rebrand is simply a way to freshen your business’s brand. It could include updating your logo, altering your color scheme, redoing the font on your business cards, or reworking your website. Whether the changes are subtle or bold, rebranding gives you the opportunity to keep up with the times, change along with

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5 Simple Tips for an Attention-Grabbing Banner Design

Whether they announce a new product, showcase an event name, or raise brand awareness, vinyl banners have a prominent and established place in the marketing world—even in the digital age. Vinyl banners appear at product rollouts, conferences, and tradeshows. They show up in malls, in airports, and near retail entrances. At some point during the

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Start a Business: How to Name Your Startup

No doubt you’ve heard the amusing story about Chevrolet’s launch of a new model in Latin America. The car was popular in the US, so the launch team simply used the same model and name: Nova. In the states, a nova is an intensely bright star. But in Latin America, nova (or “no va”) means (doesn’t

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What Katniss Everdeen and Mockingjay Can Teach You about Building Your Brand

You may have read the best-selling Hunger Games trilogy—the story of children forced to fight (and kill) each other in a dystopian society and the rebellion that follows. Or you may have seen one of the popular movies based on the series. They are troubling, entertaining, and thought-provoking. As entertaining as they are, the books and movies also

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How To Use Schema.org Markup for Your Logo Design

Last year, Google announced that they would start supporting schema.org markup language for organization logos. For those of you who aren’t web programmers, that means that you can add a bit of code to your website that tells Google which image on your site is your logo. Schema.org is a identification protocol that helps the

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