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Start a Business: How to Name Your Startup

No doubt you’ve heard the amusing story about Chevrolet’s launch of a new model in Latin America. The car was popular in the US, so the launch team simply used the same model and name: Nova. In the states, a nova is an intensely bright star. But in Latin America, nova (or “no va”) means (doesn’t

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What Katniss Everdeen and Mockingjay Can Teach You about Building Your Brand

You may have read the best-selling Hunger Games trilogy—the story of children forced to fight (and kill) each other in a dystopian society and the rebellion that follows. Or you may have seen one of the popular movies based on the series. They are troubling, entertaining, and thought-provoking. As entertaining as they are, the books and movies also

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How To Use Schema.org Markup for Your Logo Design

Last year, Google announced that they would start supporting schema.org markup language for organization logos. For those of you who aren’t web programmers, that means that you can add a bit of code to your website that tells Google which image on your site is your logo. Schema.org is a identification protocol that helps the

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Is a Cheap Logo Design Really Bad for Business? No.

Every few weeks we come across another article written by a graphic designer touting the horrible things that will happen to your business if you buy a cheap logo. They often claim that cheap logos are unoriginal. Or forgettable. Or untrustworthy. Can we be honest for a minute? Tens of thousands of companies have blown massive budgets

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