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12 Branding Terms Every Business Owner Should Know

If you’re just starting a business, you may be new to marketing and branding. Having some basic knowledge of branding can be extremely helpful as you start to promote your business. With an understanding of these concepts, you’ll be better prepared to show off your company’s products and services to the world. Here’s a simple

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How to Rebrand Your Business (7 Quick Tips)

Going through a rebrand is simply a way to freshen your business’s brand. It could include updating your logo, altering your color scheme, redoing the font on your business cards, or reworking your website. Whether the changes are subtle or bold, rebranding gives you the opportunity to keep up with the times, change along with

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5 Simple Tips for an Attention-Grabbing Banner Design

Whether they announce a new product, showcase an event name, or raise brand awareness, vinyl banners have a prominent and established place in the marketing world—even in the digital age. Vinyl banners appear at product rollouts, conferences, and tradeshows. They show up in malls, in airports, and near retail entrances. At some point during the

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Start a Business: How to Name Your Startup

No doubt you’ve heard the amusing story about Chevrolet’s launch of a new model in Latin America. The car was popular in the US, so the launch team simply used the same model and name: Nova. In the states, a nova is an intensely bright star. But in Latin America, nova (or “no va”) means (doesn’t

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