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3 of the Worst Business Name Fails of All Time

A business name says everything about your brand. If done well a business name evokes emotion, stands out in the mind, is memorable, and reminds the customer of your business in a millisecond. But what about business name fails? What do you do when you have selected one of the worst business names possible? Hopefully

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3 Memorable Branding Stories to Spark Creativity

In the world of fashion, what’s that famous motto of fashion consultant Tim Gunn? “One day you’re in, the next day you’re out.” For these three businesses, however, that doesn’t exactly ring true. My Subscription Addiction, ModCloth, and TOMS have a combination of 30 years in the fashion industry and quite memorable brands. Each holds

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How to Build a Brand: 7 Tried-and-True Tips

Ever feel like you’re working too hard to keep customers coming back? Too often, small business owners make their jobs twice as hard because they don’t take the time to build a brand. They think of branding as optional, instead of treating it as the key to a strong business model. Imagine meeting a person

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12 Branding Terms Every Business Owner Should Know

If you’re just starting a business, you may be new to marketing and branding. Having some basic knowledge of branding can be extremely helpful as you start to promote your business. With an understanding of these concepts, you’ll be better prepared to show off your company’s products and services to the world. Here’s a simple

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How to Rebrand Your Business (7 Quick Tips)

Going through a rebrand is simply a way to freshen your business’s brand. It could include updating your logo, altering your color scheme, redoing the font on your business cards, or reworking your website. Whether the changes are subtle or bold, rebranding gives you the opportunity to keep up with the times, change along with

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