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What Is Your Logo Design Worth?

As a follow up to last week’s post on what a logo should cost… So if you hire a designer and pay $2000 for a logo, your logo design is worth $2000, right? And if you create a logo for less than $50, you logo is worth less than $50. Before you answer that, consider

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How Much Should Your Logo Design Cost?

Let’s be honest. This is a loaded question. And the answer you get will almost certainly depends on whom you ask. And though we definitely have a bias, we’ll set that aside for a minute as we look at the prices we often see people say are a fair price for a logo. We recently came

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Logo Design 101: What Makes a Logo Great?

We’ve written before about how you can create a great logo design. So if you’re interested in the how-to, click that link. But what exactly makes a logo great? What is it about your favorite logos (or the logos you see most often) that makes them stand out from all the others? A Great Logo Represents

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Jack Trout on Positioning for Small Business

I’ve been thinking a bit about positioning for a project that I’ve been working on. Doing some research I came across a couple of videos featuring Jack Trout, one of the co-authors of Positioning: The Battle for Your Mind. In the first, Mr. Trout discusses positioning for the small competitor (note: we disagree with his

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