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What is the Purpose of a Logo?

It’s virtually impossible to walk out of your house and not be met with an onslaught of logos. They’re everywhere. Just stop what you’re doing and take a look around your workspace. You can probably easily count two of them just within five seconds of looking, right? Logos are a part of our every day

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11 Environment & Nature Logos To Inspire You

Eco-friendly businesses and nonprofits have big aspirations, and it can be challenging to get their mission across in a logo. A great design has to personify the goals and commitment of the business while making it clear nature is the focus.  Like most industries, eco-friendly businesses have a stable of well-known colors and symbols that

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The Fascinating Story Behind the Final Four Logo and Brand

Once again, March Madness is back and whipping fans into a competition frenzy. New Final Four merchandise is appearing on store shelves. Basketball fans are intensely debating bracket picks in office pools. Businesses everywhere are looking for ways to latch onto this marketing juggernaut. It’s safe to say the National Collegiate Athletic Association’s 68-team tournament

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Where Should You Use Your Logo? 10 Spots to Start [Checklist]

Designing a logo is a big step in building a powerful brand for your business. Your logo is like a mascot. Make sure to get it off the bench and in front of your audience! Now that you’ve got one, where should you use your logo? Make sure to start with these 10 spots.  

9 Creative Color Trends to Expect in 2018

Color trends start in fashion and design circles and spread to other industries. One moment, we love warm palettes and harvest colors. The next moment, it’s bright neons and cool grays. But preferences change over time as people embrace different facets of our culture. Colors naturally trigger subconscious emotional responses — some good and some

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