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The Fascinating Story Behind the Final Four Logo and Brand

Once again, March Madness is back and whipping fans into a competition frenzy. New Final Four merchandise is appearing on store shelves. Basketball fans are intensely debating bracket picks in office pools. Businesses everywhere are looking for ways to latch onto this marketing juggernaut. It’s safe to say the National Collegiate Athletic Association’s 68-team tournament

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Where Should You Use Your Logo? 10 Spots to Start [Checklist]

Designing a logo is a big step in building a powerful brand for your business. Your logo is like a mascot. Make sure to get it off the bench and in front of your audience! Now that you’ve got one, where should you use your logo? Make sure to start with these 10 spots.  

9 Creative Color Trends to Expect in 2018

Color trends start in fashion and design circles and spread to other industries. One moment, we love warm palettes and harvest colors. The next moment, it’s bright neons and cool grays. But preferences change over time as people embrace different facets of our culture. Colors naturally trigger subconscious emotional responses — some good and some

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3 of the Worst Business Name Fails of All Time

A business name says everything about your brand. If done well a business name evokes emotion, stands out in the mind, is memorable, and reminds the customer of your business in a millisecond. But what about business name fails? What do you do when you have selected one of the worst business names possible? Hopefully

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