We’ve written before about how you can create a great logo design. So if you’re interested in the how-to, click that link. But what exactly makes a logo great? What is it about your favorite logos (or the logos you see…
Last week’s post about how science proves a logo design can make a difference for your business got us thinking… What do scientists know about which logo design styles are best? Turns out there is a study that looked at…
Do you need a logo design for your small business? There are plenty of options for getting one, including our easy-to-use, do-it-yourself design tool. But our tool isn’t right for everyone. Your business may be better off with a logo…
We’ve written before about how to add your logo to the signature in both Gmail and Apple Mail. Today we tackle adding your logo to the biggest email program of all—Microsoft Outlook. It’s easy to do and helps keep your…
A few weeks ago, in his Monday Morning Memo, Roy Williams asked the question: How much do your name, logo, and color scheme really matter? His answer: A little. Mr. Williams points out that a company can succeed more than 50…
Last week we noted that aside from your business name and the products you offer, the colors you choose for your logo may be the most important choice you make. Why? Because the colors your business uses in your logo,…
UPDATE: Since writing this post, we’ve changed our thinking a bit about the color red and its ability to stimulate appetite. We don’t believe it. Aside from choosing a name for your business, the most important element of your logo…
Recently we wrote about the different kinds of logos. And showed several examples of iconic, wordmark, lettermark, illustrative, and combination logos. Today we’ll take a closer look at the different logo design types we see with iconic and combination logos.…
[Updated February 2019] In the world of small business, what customers think about your brand and whether they remember it (or not) is a big deal. As a small-business owner, you have the difficult task of communicating exactly what your…
Thanks to our do-it-yourself logo design tool, it’s pretty darn easy to create a new logo for your business. Not only is it easy, it’s fast and very reasonably priced. But lots of so-called experts would say designing your own…
