Think, for a second, about your signature — your own personal autograph. Do you sign your name with an elegant script, a casual scribble, or edgy initials? Whatever your style, your signature is a unique part of your personal brand.
Your business logo font is just like your signature. When it comes to your business brand, your logo typography reflects who you are and what it’s like to work with you. That’s why you should put some thought into choosing the right font for your brand.