We analyzed organic traffic data for 35 major brands that overhauled their logos since 2012 to find out which redesigns made the biggest impact and what made them so effective.
Logos need a strong visual identity that connects people to your brand. One way to do that is through color. It’s tempting to look for a magic formula that tells you which colors you should use. But it’s not that…
Think, for a second, about your signature — your own personal autograph. Do you sign your name with an elegant script, a casual scribble, or edgy initials? Whatever your style, your signature is a unique part of your personal brand.…
A logo is a logo… right? Not exactly. Beyond logo color and fonts, a logo can be customized by layout style. You have a range of options when it comes to deciding which logo style to choose. What are they?…
When a new business sets out to design a logo, there will be a multitude of factors to consider. Color, layout, font, and style are just of the few choices that a new CEO will need to make when using…
